Limited-time offer! Save up to 50% Off | Solutions starting at $6 each  

Managing the Customer Experience - Sample Assignment

Added on - 09 Dec 2020

Trusted by +2 million users,
1000+ happy students everyday
Showing pages 1 to 2 of 4 pages
MANAGING THE CUSTOMER EXPERIENCE
TOUCHPOINTSAtouchpointisalocationorpointofinterestthatimpactstheoveralloperationsoftheorganisation.Thiswillhelpininducingtheproperconnectivitywiththecustomersandthiswillhelpinpropermeetingoftheoperations.Thetouchpointsthatwillbecarriedoutwillbecarriedoutthatwillhelpinproperplacingofthecommunicationprocesswiththeorganisation.Thiswillhelpinpropermanagementoftheoperationsandotheractionplansthatwillhelpinmeetingthefunctionalrequirementsoftheorganisation.Thiswillhelpinpropermanagementofthecustomerwillhelpinproperplanningoftheoperationsthiswillhelpinproperplanningoftheneedsthatwillleadthefirmtoimprovetheorganizationalneedsandfunctionsoftheorganisation.SOMEMAJORTOUCHPOINTSARESocialmediaWordofmouthpublicityAdvertisingCompany'swebsiteTelecommunicationTransactionalemailsHelpcenterThemostfamousandwidelyusedtouchpointthathelpstheorganisationtosettheimprovementmeasuresthatwillhelpinimprovingtheseoperationsinmosteffectiveandsuitablemanner.ThisistheindicativeofefficiencyandextentoftrustlevelthathelpstheG4Stoselloutitsproductsandservices.ThistouchpointisusedtoimprovetheawarenessabouttheproductorservicethatisbeenDevelopedbytheG4S.Ithelpsinprovidingtheinformationabouttheservicesandactionplanthatisbeenimprovingtheservicesandproductsofferedbythefirm.Thisisaconvenientbutnotasatisfactorytouchpointandmayleadtoaconditionofconfusionandconflictthatcanimpacttheoveralloperationsoftheorganisationandthuswillhelpinmeetingtheneedsoftheorganisation.Thiswillhelpinkeepingaconnectivitywiththesuppliers,investorsandbuyerstokeepacheckonmonitoringofservicesandfinancialoperationsthatarebeenundertakenbythefirm.ThiswillhelpinmaintainingthequeryoroperationsthatarebeensetwithinanorganisationtomaintainandresolveissuesofthecustomersCUSTOMERJOURNEYMODELPre-Trigger:Thisistheprocesstosetandestablishaproperbrandnameandequitythatdrivesthecustomerstomakepurchases.Trigger:Thisistheprocessoftakingpeeropinionsandcustomerfeedbackthatwillhelpinproperplanningoftheoperationsthatarebeensetattheorganisation.Consideration:Atthisstage,thefeedbackandsuggestionsarebeenevaluatedthatwillhelpinpropermeeting oftheimprovementofproductandservicequalityofproductsandservicesthatarebeendevelopedbytheorganisation.Purchase:oncetheproductorserviceisbeendevelopedaspertherequirementofthecustomerbyG4S,he/shewillinducethebuyingofservicesandthuswillhelpinproperplanningoftheoperationsthatwillhelpinmeetingtheoperational needsoftheorganisationalongwithrevenuegeneration.Experience:Thiswillhelpinimprovingtheproductqualityandsettingupoftheoperationsthatwillhelpinproperassessmentoftheoperationsandthuswillleadtheorganisationtosetproperloyaltytowardstheproductorservice.Loyalty:ThiscanbesaidthatagoodprovidenceoftheservicesandotherproductqualitywillhelpinSettingupofimprovementinoperationalrequirementsoftheorganisation.1
desklib-logo
You’re reading a preview
Preview Documents

To View Complete Document

Click the button to download
Subscribe to our plans

Download This Document