Value and Importance of Understanding Target Customer Groups for Tour Operating Services

The value and importance of
understanding the needs, wants and
preferences of target customer groups
for tour operating services

Table Of Content
 Introduction
 Value & significance of understanding target consumers
 Diverse factors that drive & impact customer engagement
 Customer Engagement Factors Ascertain Customer On-boarding
Strategies
 Assessment of drivers of customer engagement
 Customer experience mapping
 Touch points to communicate with firm
 Conclusion
 References

Table Of Content
 Introduction
 Value & significance of understanding target consumers
 Diverse factors that drive & impact customer engagement
 Customer Engagement Factors Ascertain Customer On-boarding
Strategies
 Assessment of drivers of customer engagement
 Customer experience mapping
 Touch points to communicate with firm
 Conclusion
 References

Introduction
 Customer experience is defined as perception of consumers which can be
both conscious or subconscious with respect to relationship with the brand
that has taken place by carrying out interaction with them within the
customer life cycle.
 Managing customer experience plays a critical role for every firm as this
will enhance brand preference as well as boost up revenue via incremental
sales from existent customers.