managing the customer experience

Managing customer experience

TOC
• Introduction
• Importance and understanding of needs, wants and preference of target customer
• different factors that influence customer engagement
• Conclusion
• References

Introduction
• Customer experience management is a process of the collection of
data which a company uses to track and overview as well as
organise each and every interaction between a customer and the
company to meet the requirements of the customers expectations
• It highlights different factors that influence customer engagement