Managing the Customer Experience: Digital Technology and Strategies

Verified

Added on 2022/12/27

|16

|4625

|32

AI Summary

This document discusses the use of digital technology in managing the customer experience within the service sector. It explores customer relationship management and different customer service management strategies. It also covers the concept of the customer journey map and its role in meeting business standards. The case study focuses on Rosewood, an international luxury resort and hotel.

Contribute Materials

Your contribution can guide someone’s learning journey. Share your documents today.

Loading PDF…

+13062052269

info@desklib.com

Managing the Customer Experience: Digital Technology and Strategies

Contribute Materials

Related Documents

Managing the Customer Experience in the Service Sector

Customer Service Effectiveness and Experience Management

Students are required to undertake an appraisal of a guest service experience to demonstrate their understanding and appreciation of cutting-edg

Managing Customer's Experience

How Digital Technologies Enhance Consumer Experience in Hospitality Industry

Customer Experience in Travel and Tourism