Managing the Principles of eBusiness

Managing the Principles of e-
Business

Table of Contents
INTRODUCTION...........................................................................................................................3
Tesco Overview: ........................................................................................................................3
Evaluate digital transformation process within the organisation................................................4
Recommendations ......................................................................................................................7
CONCLUSION...............................................................................................................................8
REFERNCES...................................................................................................................................9

INTRODUCTION
Managing principal of E-business is process which including various digital tools and
techniques utilising by company in order to attractive large numbers of customers. Organisation
adapting digital transformation process which result as renovate operations, functions, products
and services (DRAJAT, 2020). The report is about Tesco which is one of the famous
supermarket in UK and providing wide range of products and services. The paper consist is
industry overview which are refers to retail industry as well as digital transformation process in
order to organisation enabled effectively which result as targeting large numbers of customers.
Further, it involves providing recommendations in order to improving effectiveness of company.
Tesco Overview:
Tesco is one of the leading supermarket chain which is headquarter situated in Welwyn
garden city, England. It is providing wide range of products and services to customers. It is
dealing in clothing, food and grocery items. It is including expanding their business in another
countries in order to attracting large numbers of customers. Tesco was founded by Jack Cohen in
1919 market stalls in Hackney, London. It is utilising advanced technology in order to attracting
large numbers of customers as well as gaining competitive advantages. It includes expansion
their business operation in other 11 countries such as retailing of books, clothing, electroninc,
furniture, toys, petrol, software and internet services. It is utilising effective strategies which are
helps to attracting large numbers of customer and increasing customer segment. It includes
dealing in various products and services so using effective promotion strategies and digital
marketing such as promote products such as What's app, you tube, Instagram, twitter and
Facebook. It involves using various digital programmes in order launching new products and
services globally (Flak, 2020). There are utilising various software which refers to easily
providing products and services to customer. Tesco capturing huge market share at market place
due to enhancing their profitability and productivity of company. There are ample numbers of
competitors are present at marketplace such as Asda, Sainsbury, Morrisons and many other so
accordingly formulated new strategies which helps to developing image in the mind of
customers. It involves ample numbers of retail store in many countries which providing wide
range of products and services. Tesco is one of the famous supermarket which refers to listed on
London stock Exchange and they generated third highest revenue in the world.