Managing Virtual Marketing Team: Advantages and Disadvantages

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Memo
To: The Managing Director
From: Communications Executive
Regarding: Managing virtual Marketing Team
Date: 06 Dec 2018
The communications of organisation has been impacted by globalization and innovation in
information technology. The multinational organisation are dispersed at various location thus
to improve the human interaction the need of virtual teams are required. The appeal of
forming virtual team is enhances flexibility as it allow employees to manage the task from
any location (Lewis, 2017). It supports that employees can interact from anywhere at any
anytime. It also reduces the real time estate cost by hiring the global talent from any location.
It is not an easy task to establish virtual team as it may degrade the productivity by having
less face to face interaction (Ferrazzi, 2014). Some employees feel confused while using the
collaboration of technology.
Being a marketing direction, having the team branches at Melbourne, Los angles, Shanghai
and Bangalore it is necessary to set up virtual teams. So that all the things can be kept
synchronised and a good coordination could be met. Virtual team is a modern way of
communication in an effective way (Ferrazzi, 2014). It link up all the team branches as one
irrespective of their location. It also helps in capturing talent at a single place and offers a
better coordination between the employees (Carter, Seely, Dagosta, DeChurch and Zaccaro,
2015). There exist a difference between virtual communication and office interaction as it
does offer a better understanding of facial expression. Virtual team helps in collaborative
technology as it supports in managing the workload by efficiently disturbing the work. It