Managing Visitor Attractions at The British Museum

Managing Visitor
Attractions
Table of Contents

INTRODUCTION.................................................................................................................................3
Task.......................................................................................................................................................3
VAQAS Framework..........................................................................................................................3
Analysis from the pre-visit, arrival and attractions sections of the VAQAS core criteria..................5
Recommendation...............................................................................................................................7
REFERENCES......................................................................................................................................8
INTRODUCTION
Visitor attraction is defined as all such touch points that will engage the attention of
all the people who came to visit a certain destination. This report is based on the visitor
attraction at The British Museum. In this report proper assessment will be reported about the
destination. Henceforth, report will analysis the VAQAS assessment in respect to the
destination. This assessment will involve every crucial aspect related to the destination.

Furthermore, report would also emphasis on the different aspects of customer arrival at the
place. The experience of the visitor will be monitored at each stage pre arrival and the post
arrival experience. What is the attractions point’s visitors witness would also be monitored in
this report. Specific recommendations would also be given in this report to improve the
demand of the destination from visitors point of view.
Task
VAQAS Framework
Organisation overview
The British Museum was founded in the year 1753. Sir Richard Lambert is the
chairman of the museum. The museum has an authentic collection of almost 8 million objects
that also a reason behind the popularity of the museum all across the globe. The museum is
located in London, United Kingdom. This is a public institution dedicated to human history,
art and culture. This museum was established to collect the Irish Physician and Scientist Sir
Hans Sloane. This museum was first opened in the year 1759 (Böck, 2018).
Industry Overview
Travel and tourism sector is one of the most emerging sector across the globe. Every
year millions of travellers come to United Kingdom to explore different tourist destination of
United Kingdom. The British Museum is one of the major attraction points for all the visitors
who visit United Kingdom. The travel and tourism sector is highly demanded as the United
Kingdom has witnessed the sales turnover of approximately 39.7 million pounds. The sector
is growing at the rate of 2.9% approximately every year (Redfern, 2017). The industry is
growing rapidly every year. United Kingdom consist up many attraction points like The
British Museum, Tower of London, Westminster Abbey, Kew Gardens and many other
visitor attraction points which has allowed United Kingdom to entertain effective growth rate
in travel and tourism sector.
VAQAS Framework
VAQAS Framework is a tool used to analysis about the tourism destination. This
involves factors like visitors, attraction, quality, assurance and scheme. All these factors
provide different dimensions to the analysis.