MANM381 - E-BUSINESS STRATEGY

This report analyzes the strengths and weaknesses of Expedia Local Market's digital business activities, as well as the opportunities and threats faced by the company. The report also discusses the main trends in the tourism industry and the role of digital technologies in its growth.

MANM381 - E-BUSINESS
STRATEGY

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
Main strengths and weaknesses of digital business activities of organization............................3
Main opportunities and threats faced by company in its digital business activities....................8
CONCLUSION..............................................................................................................................12
REFRENCES.................................................................................................................................14

INTRODUCTION
E- Business strategy plays strong role in recent tourism industry, based on significant
diversification and productive innovation growth rise coming up among hospitality services for
varied extended consumers market innovatively. Tourism industry is rapidly expanding among
working scenarios, where innovation and digital working advancement plays stringent role for
fundamental growth goals variedly based on competitive avenues. For this report, Expedia local
market has been taken as case study which has been one of the best competently growing travel
agency company having expansions within global working paradigms. The report will be
analyzing in depth main strengths and weaknesses of digital business activities within
organization, evolving among company business goals for bringing productive strengthened
accountability. Study will be researching in depth threats and opportunities evolving within
digital businesses, evolving among company business practices for extensive higher functional
pace working goals innovatively.
Main strengths and weaknesses of digital business activities of organization
Expedia Local expert has global audience reach within 60 travel booking sites such as
Expedia where more than 30 countries and 17 languages are operated by specialists. Globally
tourism industry is growing with high competitive factors within business advancement, higher

scale corporate business goals innovatively. The company has been successful in attracting
diverse travels where dynamic key business goals and strengthened working practices have been
fruitfully expanding among business channels functionally. Maximizing revenue potentially has
enabled company to further leverage huge brand name rapidly, expand new strategies and also
bring functional travel services. This has been found to be widely crucial for bringing new range
of competitive avenues based on significant working sale rise rapidly, based on vision oriented
targets for new range of growth within customer’s services (Travel & Tourism Industry Trends
for 2021,. 2021).
The brand has been growing informatively based on rapid high scale innovation,
strengthened working partner’s abilities for new target engagement goals based on stronger new
targets. It has over 10,000 partners for hotels, airlines etc where brand has synchronized working
abilities professionally within competitive industry targets. Internal and external productivity
analysis further enables business to diversify and extend higher innovation parameters aspects
vividly based on consumers targets for new strategic work goals rapidly evolving. Expedia
Local expert will be further heading to evolve on dynamic business growth rise innovatively, by
usage of digital business targets and services rapidly. The brand has been facing strengths and
weaknesses within digital business aspects, where activities of organization faces new range of
working competitiveness within new strengthened innovation rise.
Strengths are as follows:
 It provides in depth coverage of key performance and business strategies at world leading
new travel intermediary companies where performance goals are based on cooperative
determinant as per longer term vision targets. Expedia Local Expert has online services
for business and travelers worldwide, where it provides access to over 350, 000
properties globally. It caters to offerings with around 1.5 million lodging options for
travelers with structural innovative digital marketing parameters. Hospitality services are
marketed online within business platforms, where significant strength is expanded based
on commercial benchmarks rapidly (Sharma and Guleria, 2021).
 The Expedia Local expert has been continuously undertaking new technology initiatives
by investing on new digital businesses strategies, where travelers have been competently
evolving. Customers can easily access mobile services where company offers new range

of productive efficacy targets dynamically, based on own operative growth efficacy
optimization rapidly. The brand benchmarking digital expertise has enhanced functional
working goals by reaching among target customers significantly, based on larger targets
dynamically based on optimum productive avenues.
The company also faces weaknesses within businesses, where tourism industry is widely
expanding on varied competitive avenues significantly based on functional working
idealization. Weaknesses faced by Expedia Local market are as follows:
 The digital channels of Expedia Local Market has weakness based on competitive new
productive diverse networks optimization parameters, where diverse business goals and
significant commercialization has to be build up for new marketing rise. Weakness can be
also optimized within lack of creative new functional working specifics which has to be
diversified, where tourism industry is going under huge transformation within
competitive domains. Benchmarking of new quality services is also lacking among
company business services, where growth strategies need to rapidly optimized upon
extended new productive working goals extensively (Scott, 2021).
 The company also with new standards operatively has to invest on new technologies
further, by bringing on optimum productivity as per longer business goals actively based
on significant commercial business synergies. Key development and recent new
corporate changes such as tourisms virtual services are lacking, where Expedia Local
Market has high scope for new technical optimistic growth avenues. As per new stringent
competitiveness of varied new start-ups coming in industry, further there is high scope
for pertaining towards productive work efficacy determinants.
 Expedia Local Market has to also functionally invest on new strategies diversely, based
on corporate commercial working goals innovatively which further significantly plays
strong role among business. Thus it can be understood that Expedia Local market has
scope to further bring on inner working goals innovatively based on corporate
productivity targets, synchronizing specific optimized new investments. Expedia Local
Market company’s business services has to be further revamped, exceeding towards
virtual services and corporate working synergies diversely (Travel and Tourism trends in
2020: the top 5 trends you need to know, 2020).
Strengths Weaknesses

 Expedia Local Market has strength of
digital business services, within
internal working structure where
brand investments are successfully
varied. This further also heads on
stronger focused working rise, among
key business ideologies which
enhances scope for stringent working
optimization towards expanding
consumer’s channels. Investments
have been gaining fruitful new scale
cooperative rise, based on profound
work synergies innovatively within
business (Petri, Straub and
Herzwurm,, 2020).
 With increasing competitiveness and
structured working new demands,
consumer’s preferences are also
variedly growing towards new scope
for strengthened optimization rapidly.
Expedia local Market competently
faces competitive pressure from
external new businesses, based on
significant commercial avenues where
larger productive investments have to
be further implemented.
 Expedia Local Market has strength of
high range of customers services,
where it further drivees customer’s
retention and new functional growth
efficacy among optimum strategies
diversely. This further can be
understood that Expedia Local Market
has pace to expand new working
channels proactively based on
significant commercial goals, where
structural innovation further heads on
towards rapid engagement targets.
Customers market share has been
expanded hugely, based on
cooperative new strengthened working
 The brand needs to further also
revamp larger strategic business goals
diversely, by investing on
strengthened working ideologies
rapidly for new consumer’s market
expansion. Expedia Local Market
need to further also expand channels
within new business strengths,
strategic work ideologies by training
expertise and structured domains
innovatively. New management
expertise has to be evolved on rapidly,
for strengthening larger vision
oriented growth targets dynamically
(MacSween and Canziani, 2021).

ideologies based on new range of
hospitality services.
 Expedia Local Market uses advanced
internal technologies, innovation
within channels of communication and
management growth for competitive
development up rise dynamically.
The brand has diversified brand
portfolio, within travel services where
expertise of technical productive skills
is progressive within management
domains.
 There is lack of leadership in
implementation of digital businesses,
where structured working optimization
has to be further diversified actively
based on cooperative new targets.
Expedia Local Market also need to
further bring on diversification rapidly
among tourism and hospitality
services based on significant new rise
determinants.
From the above discussed strengths and weaknesses of Expedia Local market, it can be
understood that tourism industry is rapidly investing towards strengthened ideologies based
on rapid engagement goals. Weaknesses and strengths have in detail concluded that Expedia
local market has high scope, towards keeping up larger new productive rise innovatively
based on strengthened practical innovation globally. Expedia local market also with rapid
strengthened working engagement with stakeholders and business ideas innovatively, have to
further extensively invest on new strengthened ideologies rapidly (Khare, Joshi and Alkonda,
2021).
Furthermore, specific ideologies and practical implementation of strategic investments
within digital business will further diversify strengthened working rise rapidly based on
cooperative growth dynamically. This has been found to be also crucial for determining new
range of expertise development, which further opens up new scope for tourism services
within industry in recent time period. Expedia Local market has been competently heading
to evolve towards significant new digital business operational parameters, further
encompassing higher scale working goals evolving in recent time period. The business
operatives have significant competitive benchmarks rapidly evolving in working scenarios
dynamically, where travel bookings can be done automatically digitally. Expedia Local
market further has been encompassing to further significantly bring effective rise based on

larger scope paradigms, where there is high key scope to extensively invest on larger
consumer’s expansion. Expedia Local market investments have been found out to be
strategically profound, as per key business goals based on significant business services as per
customer’s goodwill targets for new range of key operatives (Härting and et.al, 2021).
Main opportunities and threats faced by company in its digital business activities
There are some opportunities and threats faced by Expedia Local Market, where tourism
industry is rapidly expanding within recent market domains where there is high scope
towards extended competitive domains. There is further strengthened working engagement,
global working practices which has to be expanded skillfully innovatively based on
fundamental competitive digital businesses Expedia Local market need to further excel up
digital usage and technology targets, by further investing on new rapid expertise goals
informatively for larger productive time periods actively. Travel and hotel companies, are
rapidly expanding towards varied business activities within digital working aspects
innovatively where further stringent rapid engagement based on international strengthened
working goals (Häfner, Härting and Kaim, 2020). Main opportunities and threats, have
further scope to evolve on larger specific engagement determinants where structural
diversification has high opportunities. Expedia Local Market faces opportunities to further
expand key business domains rapidly, where extended commercial chains within digital
channels are as follows:
Opportunities within digital business activities are as follows:
 The usage of cloud technology, and artificial intelligence further opens up new scope
innovatively where strategic work competencies innovatively has high growth working
targets dynamically based on optimization innovatively. Digital technologies further
extend new scale rise dynamically for strengthening larger vision oriented goals,
communicating with consumers and also expanding key channels innovatively. Tourism
digital customization has high scope, where new business determinants have huge
business scope to be enhanced dynamically for significant consumer market expansion.
Expedia local Market has high scope for strengthened new working ideologies, based on
optimistic working specialization among extended consumers market parameters. Robots
and usage of artificial intelligence, further extends up business scope among extended

consumers market innovatively for wider expertise technical strengthened domains
(Cuomo and et.al, 2021).
 Digital business services such as expertise related to email marketing, virtual business
goals and strengthening new specific work innovation strengthens up higher consumer’s
market actively which synchronize higher automation. Expedia Local Market further
strengthens up high scope variedly, based on significant specifics and new scale
competencies diversely for strengthened work ideologies innovatively. Expedia Local
Market further, has also opportunities to extend new channels and strategic work targets
for connecting among new business avenues diversely. Virtual digital businesses play
strong role for overall dynamics expansion innovatively which further also add to
significant rise rapidly and also towards personalized services. Expedia Local Market
further has high scope to invest new scale further expansion dynamically, which evolves
on towards untapped consumer’s markets.
 Internet of Things has been found to be widely essential within recent tourism industry
working targets, where there is further scope to invest on new technologies innovatively
strengthening higher scale range of structured determinants. Expedia Local Market
further enhances scope for strengthened work ideologies, by operating through Internet of
Things which with wider scale scope has high potentialities innovatively. Digital pace of
technologies, has high significant commercial pace and specific strengthened targets
which opens up new scope for wider consumer’s market globally (Christoff, 2021).
Threats faced by company in digital businesses
 Expedia Local Market has high threat from increasing costs within competitive tourism
sector, where usage of functional rapid new technologies comes with increased costs and
uncertain competitive new technologies rapidly. Company has high threat from external
competitive working domains, where industry has to further extend targets diversely
based on optimum extended channels diversely. Limited capital structure is also risk
where new investments have to be further diversified ideally, based on new quest
operatives globally for technical productive aspects dynamically.
 Cybercrimes and data theft are some of the threats, where Expedia local market has threat
from digital businesses within varied functional growth synergies evocatively. This
further also heads on profound focus towards operative decline among digital businesses

services rapidly, where further significant expansion has high role. Cyberattacks and
digital breaches plays specific role for extending new competitive working optimization,
based on corporate extensive channels within digital businesses. Digital threats such as
leakage of data among consumer’s information, are some of the threats where further
competencies need to be analyzed based on specifics. Leakage of consumer’s data and
private information, further reduces efficacy levels among digital business operations for
higher scale working productivity targets within company. This further heads on
profound focus towards synchronizing key business goals advancing new profits widely,
based on new range of significant derived growth targets dynamically (Climent and
Haftor, 2021).
 Thus, digital business has high scope for strengthening new range of competitive travel
services based on extending key networks extending key targets for new performance
operatives significantly. Expedia Local market has to further bring on key business goals
worked on variedly, based on untapped consumers market channels further expanding
key determinants widely. The company has to further expand new range of consumers
channels, based on significant targets for larger expansion dynamically and to technically
expand wider work synergies actively within longer time.
Opportunities Threats
 Cognitive computing- This refers to
technology specifics rise based on
platforms rise rapidly, based on
significant scientific disciplines of
artificial intelligence usage for further
diversification. Tourism industry has
further scope to extend new channels,
higher range of business competencies
dynamically for stringent scope
informatively. Cognitive computing
further will enable company to derive,
higher profits actively and generate
strategic work competencies widely as
 There is high risk in ways of increased
uncertain investments for companies,
where Expedia Local market has faces
threat of increasing investment
pressurization. Expedia Local market
has threat from external new varied
changes competitively rising, where
new strengthened pressure is widely
diversified. Threat of extensive
pressure in from of rising costs and
new scale imperative advancement,
can be understood as competently

per latest working optimization (Choe
and Di Giovine, 2021).
innovative.
 Virtual reality- The implementation of
virtual reality further also has been
found to be widespread one of the
most demanded, highly competent
functional aspect which further
strengthens corporate productivity.
Expedia Local market has scope to
further expand investments on virtual
reality, where it extends strengthened
working engagement and experience
for larger consumer’s market growth
rise innovatively.
 Expedia Local Market has threat from
new strengthened varied fluctuations
and changes coming within
competitive hospitality industry and
tourism services sector. This can be
analyzed as widely crucial also as
threat from varied changes coming up
within new significant consumer’s
market paradigms dynamically Virtual
reality implementation also comes
with challenge of new significant
pressure, to keep revenue analyzed
variedly for larger rapid engagement
(Carlisle, Ivanov and Dijkmans,
2021).
Implementation of IOT: Internet of things
integration in digital business has been found
to be latest trend, where Expedia Local
Market has high scope to further invest on by
bringing high scale new investments. IOT
further signifies innovative consumers market
integration expansion, synchronizing scaled
up specifics working targets dynamically.
IOT extends consumers channels, services of
tourism by bookings done variedly based on
significant channels rapidly. Implementation
of IOT further opens up new working pace for
larger working goals, extending new range of
 The competitive pressure from new
implementation of IOT measures, will
further have to keep analyzed as per
key strategies excessively based on
structured productive targets
dynamically. For new investments,
resources have to be further signified
and commercially evolved for new
expertise growth dynamically.
Expedia Local market has to further
extend new channels within business
paradigms, where larger key
determinants have to be synchronized.

operatives significantly based on larger
specific key operatives (Peter and Dalla
Vecchia, 2021).
IOT further also extends risk factors
within digital media channels variedly,
based on operatives significantly
within global market paradigms.
From the key points analyzed above, it can be understood that digital business has high
scope to be evolved on rapidly within tourism sector where digitalized trends has further
strengthened working ideologies. Expedia Local market has been found to be widely competent,
where further scope has been found to be structurally innovatively essential for dynamic new
business strengths. Threats and opportunities have been found to be also crucially essential, based
on significant productive abilities which further opens up new scope where Expedia Local Market
has to derive new expertise dynamically. Digital business has high scope for extending new range
of competitive business strengths, harnessing productive goals enhancement reach within
extended consumers market for wider time periods. Digital channels have stronger base, for
significant commercial working aim to generate wider key goals within longer time periods
within global industry. Tourists services can be checked and booked online , based on working
services expertise parameters widely with consumers market goals expanding within key
determinants within longer channels actively. Furthermore, Expedia Local market has high scope
for new productive key target paradigms extending new channels commercial targets for new
productive domains within business channels (Breier and et.al, 2021).
CONCLUSION
From the above analyzed aspects within report, it can be concluded that report has
examined in detail varied working aspects where Expedia Local market has been competently
evolving within recent time periods. The report concluded in detail Expedia local market has
further been enhancing high scope for significant travel services rise advancing growth, where
strengths and weaknesses have also been concluded. Strengths such as high quality services, easy
consumer’s services bookings within digital channels has further extended consumer’s channels
diversely. Weakness such as higher competitive channels, extensive pressure towards new
untapped consumer’s services with high demand on personalization further enhance scope

diversely. Study further concluded opportunities and threats rising from digital channels, based
on competent productive high digital marketing services and operative innovation expanding key
goals rapidly. Research further concluded data security measures such as data theft, leakage of
privacy as aspects which decline digital services reach and there is further also reduced
diversification where company needs to extend focus.

REFRENCES
Books and Journals
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Carlisle, S., Ivanov, S. and Dijkmans, C., 2021. The digital skills divide: evidence from the
European tourism industry. Journal of Tourism Futures.
Choe, J. and Di Giovine, M. A., 2021. Three ways to ensure ‘wellness’ tourism provides a post-
pandemic opportunity for the travel industry.
Christoff, J., 2021. Travel Industry Leaders Testify on Building Back Tourism on Capitol Hill.
Climent, R. C. and Haftor, D. M., 2021. Value creation through the evolution of business model
themes. Journal of Business Research. 122. pp.353-361.
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for the Identification of Digital Marketing Channels and Platforms. New Trends
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Digital Services for Component Manufacturers. Procedia CIRP, 93, pp.652-657.
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Online
Travel & Tourism Industry Trends for 2021. 2021. [Online]. Available Through :<
https://colorwhistle.com/travel-tourism-trends/>
Travel and Tourism trends in 2020: the top 5 trends you need to know. 2020. [Online]. Available
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