MANM381 - E-BUSINESS STRATEGY

MANM381 - E-BUSINESS
STRATEGY

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
Main strengths and weaknesses of digital business activities of organization............................3
Main opportunities and threats faced by company in its digital business activities....................8
CONCLUSION..............................................................................................................................12
REFRENCES.................................................................................................................................14

INTRODUCTION
E- Business strategy plays strong role in recent tourism industry, based on significant
diversification and productive innovation growth rise coming up among hospitality services for
varied extended consumers market innovatively. Tourism industry is rapidly expanding among
working scenarios, where innovation and digital working advancement plays stringent role for
fundamental growth goals variedly based on competitive avenues. For this report, Expedia local
market has been taken as case study which has been one of the best competently growing travel
agency company having expansions within global working paradigms. The report will be
analyzing in depth main strengths and weaknesses of digital business activities within
organization, evolving among company business goals for bringing productive strengthened
accountability. Study will be researching in depth threats and opportunities evolving within
digital businesses, evolving among company business practices for extensive higher functional
pace working goals innovatively.
Main strengths and weaknesses of digital business activities of organization
Expedia Local expert has global audience reach within 60 travel booking sites such as
Expedia where more than 30 countries and 17 languages are operated by specialists. Globally
tourism industry is growing with high competitive factors within business advancement, higher

scale corporate business goals innovatively. The company has been successful in attracting
diverse travels where dynamic key business goals and strengthened working practices have been
fruitfully expanding among business channels functionally. Maximizing revenue potentially has
enabled company to further leverage huge brand name rapidly, expand new strategies and also
bring functional travel services. This has been found to be widely crucial for bringing new range
of competitive avenues based on significant working sale rise rapidly, based on vision oriented
targets for new range of growth within customer’s services (Travel & Tourism Industry Trends
for 2021,. 2021).
The brand has been growing informatively based on rapid high scale innovation,
strengthened working partner’s abilities for new target engagement goals based on stronger new
targets. It has over 10,000 partners for hotels, airlines etc where brand has synchronized working
abilities professionally within competitive industry targets. Internal and external productivity
analysis further enables business to diversify and extend higher innovation parameters aspects
vividly based on consumers targets for new strategic work goals rapidly evolving. Expedia
Local expert will be further heading to evolve on dynamic business growth rise innovatively, by
usage of digital business targets and services rapidly. The brand has been facing strengths and
weaknesses within digital business aspects, where activities of organization faces new range of
working competitiveness within new strengthened innovation rise.
Strengths are as follows:
 It provides in depth coverage of key performance and business strategies at world leading
new travel intermediary companies where performance goals are based on cooperative
determinant as per longer term vision targets. Expedia Local Expert has online services
for business and travelers worldwide, where it provides access to over 350, 000
properties globally. It caters to offerings with around 1.5 million lodging options for
travelers with structural innovative digital marketing parameters. Hospitality services are
marketed online within business platforms, where significant strength is expanded based
on commercial benchmarks rapidly (Sharma and Guleria, 2021).
 The Expedia Local expert has been continuously undertaking new technology initiatives
by investing on new digital businesses strategies, where travelers have been competently
evolving. Customers can easily access mobile services where company offers new range