Promoting a New Product Launch for Margot Bakery: A Competitive Analysis and Proposal

Unit 28
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Table of contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Discussing a business and completing its competitive analysis..................................................3
Tangible and intangible resources required for the business.......................................................4
Produce a credible proposal to launch a new venture..................................................................5
Skills and capabilities required to launch a new product and how they are developed...............6
Promotional activities and channels that supports the launch and justify the choice..................6
Promotional activity plan for launch and pre – launch................................................................7
Legal form for venture stating why it has been chosen...............................................................7
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10
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INTRODUCTION
Margot Bakery is the bakery which is situated in London, UK by providing the bakery
items, products and services at large scale (European Food Safety Authority and European
Centre for Disease Prevention and Control, 2018).
The report will analyze Margot Bakery being helpful in promoting its new product which is
to be launched in the market. Tangible and intangible resources which will be used in the
business for up scaling the business venture. Proposal will be launched for a new venture. Along
with this, skills and capabilities which are required to launch Fruit Muffin will be analyzed and
described in detail. Different promotional activities and channels will be identified for
advertising the product which is to be launched. Promotional activity plan will be described at
large scale for both the launch and pre launch of Fruit Muffin by Margot Bakery. And finally
legal form for the venture will be taken in which partnership will be described for the business to
flourish at large scale.
MAIN BODY
Discussing a business and completing its competitive analysis
The business idea which is taken is Margot Bakery which is situated in London, UK. This is
the business which deals in selling the bakery items or products and services. It deals in selling
the products and services to customers as per their needs and demands. Margot Bakery is the
Bakery business which provides variety of items from selling bread to desserts to the customers.
The product and service which Margot Bakery is selling to the customers is Fruit Muffin.
Porter’s Five Force Analysis – This analysis is done for knowing the scale of business which
Margot Bakery is dealing into. It is described as –
Competitive Rivalry – There are major competitors of Margot Bakery which are situated in
London. There are number of competitors in the market in the bakery business as the competition
is intense in this business (Bruijl, 2018).
Supplier Power – The number of suppliers of each essential input and the uniqueness in the
product helps in describing the product to be delivered effectively to customers and the cost of
switching from one supplier to another helps in knowing that Margot Bakery is channelizing the
best of its services to customers (Song and et.al., 2018).
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Buyer Power – There are number of buyers in the market for Margot Bakery which is
responsible for in taking the services which are being analyzed and evaluated at large scale.
Threat of Substitution – There are various substitute products which exist in the market. The
product increases the likelihood of customers who are purchasing Margot Bakery Fruit Muffin.
Threat of New Entry – Profitable markets attract new entrants, therefore there is threat of
entrants which erodes profitability for Margot Bakery, Fruit Muffins (Aithal, 2017).
It is being said about Margot Bakery that the products and services of the business is
engaging people in buying more items from the bakery. The Fruit Muffin which is being
introduced in the market is attracting more number of customers. The Fruit Muffin is being sold
to all type of people and any gender.
Tangible and intangible resources required for the business
Tangible – Tangible resources are physical items including machinery, inventory, buildings or
land. These are the items which can be easily liquidated and have a set value (Kamasak, 2017).
Intangible – Intangible resources are the patents, copyrights, goodwill, trademark as well as
software which are required in the business. Intangible resources are very difficult to evaluate.
For the business to be run effectively and efficiently, the resources which are required in the
business which helps in evaluating the scale of Margot Bakery business so that the Fruit Muffin
which is being introduced as the new product helps in analyzing the scale of how the business is
taking concern of the resources which are required to place the products and services in the
market. Capital, skilled workers, raw materials for making the Fruit Muffin along with
maintaining the website of Margot Bakery so that the online orders can be taken from the
customers (Monteiro and et.al., 2019). This will help in increasing and expanding the scale of
business at different places and brand value will also be increased by promoting and advertising
the new product Fruit Muffin which is to be launched on online platforms. Thus, through the
tangible and intangible resources these are the main items which will be needed for running the
business at large scale and expanding it as per the business requirements. Along with this, there
are other machineries which are required to the Margot Bakery for making Fruit Muffin. The
machinery will help the business in making bakery items easily.
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