Strategic Issues and Challenges Faced by Marie Curie Foundation

This report analyses the strategic issues and challenges faced by Marie Curie Foundation, a non-profit organization providing support to individuals suffering from terminal illness. It explores solutions and implementation strategies to mitigate these challenges and recommends measures for improvement.

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Marie Curie Foundation
WORD COUNT: 4177
Contents
EXECUTIVE SUMMARY .....................................................................................................................2

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INTRODUCTION................................................................................................................................3
MAIN BODY......................................................................................................................................4
STRATEGIC ISSUES ..........................................................................................................................4
CHALLENGES.................................................................................................................................7
SOLUTIONS .............................................................................................................................11
IMPLIMENTATION ...................................................................................................................13
RECOMMENDATIONS:.............................................................................................................14
REFERENCES: ..................................................................................................................................15
EXECUTIVE SUMMARY
Strategies in company supports in achieving and fulfilling gaols. Various Strategic
issues arises while forming and adopting procedures for processing company products. These
issues are mainly defined as the challenges and problems which hinders firm in achieving
vision and mission. For analysing strategic issues and challenges by using SWOT and Pestel
and Value Chain Model helps in defining the issues and challenges faced by the charity
foundation as for operating into dynamic market. Further, adopting various measures by

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using Kotter theory model and Ansoff matrix which helps in expansion and solving various
strategical issues by attaining growth and funds for operating foundation.
INTRODUCTION
Forming strategy for company helps in achieving and accomplishing gaols of company
Strategic issues are mainly defined as the challenges for achieving vision and ultimate
mission of company. It mainly helps in exploring various planning and issues faced by
company in decision-making and forming various level of strategies in company. Marie Curie
is the company which is saving lives of UK individual as by supporting in the suffering,

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death, and bereavement conditions for fighting and achieving the best life. The foundation is
mainly employing the various skilled workers and hard-working individuals as for working
and achieving the ultimate objectives of saving life and providing the assurance of safety till
death. This foundation as of Marie Curie is mainly established as for providing the best
quality of life as by supporting the independence and dignity. This report provides details
relating about evaluating various issues being faced by company as of strategic issues,
challenges faced by company. Also, explaining about the solutions for those issues and
challenges faced by the burger company. It also provides details about the implementing
various solutions for the challenges faced and mitigating challenge. Lastly recommending
measures as for improving and sustaining postilion dynamic market.
MAIN BODY
Strategic issues
Value chain model is mainly used as for defining and describing about the issues which is
faced by firm as for concerning all the strategies and operating business.
PRIMARY ACTIVITIES
Inbound logistics: In bound logistics of the company are mainly the supplier and fund
providers which are fluctuating. As the company is mainly purchasing raw martial and
vegetables from the various supplier as for producing and serving the welfares of different
citizens for treating the ill individuals. As various donators, funds firm governmental
institutions which are mainly the sources of funding and various other investors and different
individual which are willingly participating as for providing welfare to the individuals aids in
inbound logistics for the foundation (Supply Chain Challenges Within Charities, 2022). But
the lack of income stability and sources of funding impact the operations and hinders various
strategy formation for working in better and in sustainable manner. Also, assembling and
preservation of various medicines and authentication of products used for treating illness aids
in inbound logistics of foundation.
Operations: Company is operating with using various finding sources as for providing the
welfares to the citizens of UK. The main operational activity as of carrying charitable activity
for Marie curies foundation. Also, providing assistances of treating different terminal illness.

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As the main operation including operating according to legal laws as of exemption of taxes,
with training all the human resource as for proving welfare and expert services as of doctors
for treating illness of different individuals (Berenguer and Shen, 2020). Further, raising fund
and investment and working by adopting all the technology patterns.
Outbound logistics: outbound logistics mainly including the funding and reaching to
different individual in the right way as for treating and providing welfares to all the needy
which are suffering from the diseases (Alasgarova, 2020). These outbound logistics as
sources of funding and various donations taken obtained by the company aims in performing
and working in collective manner as by emphasizing into social benefit aims for growing the
donators for providing more welfares to needy individual by treating terminal illness with
experts.
Marketing and sales: marketing and sales of company is of forming strategy as for
promoting and increasing the membership of the members being participated as for serving
and providing welfares to citizens of the country. It mainly involves the strategy as for
creating slogans and logos for media campaigns and promoting the company as for raising
funding and sources of various donations and investments from the different individuals for
encouraging more volunteers for participating in donation of the Marie curie foundation
(Rangone and Busolli, 2021). Thus, the proper strategy as for raising funds and partnering
with other companies for donating and providing better welfares to individual suffering from
illness and ensuring quality of life help in achieving mission of company.
Services: The main services including for serving and providing welfare and support services
to different individual and older citizens which are suffering from terminal illness. Forming
strategy as for providing the services related for relating different individual as for providing
welfares and expert doctors services are the main outbound logistics which surfers from
having the experiences doctors for treating terminal illness (Burkart, Wakolbinger and
Toyasaki, 2018). Various services provided by the foundation as of managing the pain and
controlling various symptoms by providing emotional support by treating cancer patients and
illness. Issue related to forming the strategy as of providing the best hospitality services with
obtaining optimum funding and hiring doctors with the professorial skills aids in impacting
the company services.
SUPPORTING ACTIVITIES
Foundation infrastructures: Taking various sources of funding as for serving welfares to
different individual suffering from illness and desires for attaining quality of life. The

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company is mainly construction for managing water and planning for using better raw
material by obtaining more donations as of managing streetlights and sanitary services
(Hasson and et.al., 2021). Obtaining various technical infrastructure as for providing the best
treatments for treating the terminal illness patients and cancer patients.
Human resource management: Operating with managing the human resources as for
serving large patients. Recruiting and selecting the professional experts as for providing
expert welfare services to all the patients. The strategy as for selecting the proper employees
for working in company aids in providing better welfare and special services. Also, training
all patient with proper manner (Baluch and Ridder, 2021). Thus, the challenges for forming
and recruiting and selecting strategy as for recruiting experienced staff personnel for treating
patients suffering from cancer and terminal illness aids in impacting company and creates
strategic issues.
Technology development: Developing answering with using technology, technological
advancement impacting the foundation. Company is mainly using the cloud based
technological systems, it creates difficulty when shortfall of technological advancements. As
forming proper strategy as for adopting the technological advancement, with operating as
different technology impacting the and reduces the reliability as of supporting various
advancements also aid on occurrence various financial supports as helps in fundraising and
donation by operating and establishing the systems at online platform. But with lack of
technological advancements impacts the operation and raising funds at the large level from
attracting various investors. Also, by using effective technology in company helps in
encouraging innovation (The top 10 risks facing the charity sector in 2021, 2021). Thus, by
adopting advancements of technology and latest methods and tools helps in promoting
various initiatives and for encouraging huge investments as a source of funding for operating
the charity organization. This helps in providing and taking more investments and donations
from government and other volunteers.
Thus, the main strategic issues faced by the company with using the value chain model is
being identified as in the IT services, adopting the outdated HRIS system leads to providing
the lack of expert services for treating cancer patients. Also, rising in the competitors level as
for serving operations impact foundation. Also, the human resources strategy must be
properly selected as by retaining and recruiting skilled expert professional employees helps in
providing better welfare and proper treatments of cancer and terminal patients for providing
quality of life. The main issues as of IT, Marie curie found that IT services are not established

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properly for meeting goals. As of ensuring performance of the foundation and difficulty in
improving performance for operating into dynamic market (Hyde and Mitchell, eds., 2021).
Thus, IT infrastructure must be messages with more than two supplier which helps in
acquiring the best technical software and services for increasing performance and helps in
making more donations and raising funds for charity purpose. Furthermore, the Covid
pandemic and financial fund-raising hinders foundation. Also, strategy related to the
organizational transformation and data protection hindered the operations.
Challenges
Marie Curie is the non-profits organization, which is mainly established as for providing the
safety and assurity to all the citizens till death as by providing quality of life. The company is
mainly raising large amount of funds for providing support to large level of individual which
are suffering from illness. The charity organization mainly working as for providing the
ultimate level so supports and safety as by providing expert services and hands on care which
aids in providing emotional support and guidance for dealing with illness (Cutress, 2020).
Various challenges faced by the company as for raising funds for treating various individuals,
as being non-profit organization fundraising the ultimate challenge faced by the company.
Also, retaining the donors as for providing the heath assistances to other individuals as by
donating the sum of money which helps in treating ill individual. Also, technology shortfalls
aids in hindering in achieving the mission and vision statements of the company. Non-profit
foundations main established and passionate for serving and performing the social voluntary
works.
A SWOT analysis is a quite simple but at the same time powerful tool that help to develop or
guide a business, either a start-up or a well-established organization. This involves analyzing
the internal and external environment to increase and enhance company’s operations (Rozmi,
2018).
The aspect that is well highlighted by the SWOT analysis matrix is that a strategy can be
optimal when it takes into account the company’s strengths in capitalizing on opportunities
and counteracting threats from the external environment.
Strengths

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•The company is mainly growing its foundation and it is long-lasting as by constantly
growing. It is everlasting, as it does not die or stop by and occurrence until the main owner
dies it mainly aims for maintaining its popularity and publicity.
•Different sources of funding is available as main purpose of the company is doing charity
and providing support for treating illness.
•The main advantages of the Marie curie are tax exempting, as not established for earning
profit for the company. These are NPO's mainly established for welfare of individual,
governments declare this charity organization as tax exemptions.
•Furthermore, the foundation does not have any personal liability, as it is established by
group of individuals for welfares of citizens of country (SWOT Analysis of Non-profit
Organization, 2022). Thus, no personal liability in case bankrupt, lawsuits done on the
foundation.
•Encouraging participation for different individual are willing to participate in charity
organization as providing welfare and treating illness by supporting the mission and vision of
company by encouraging volunteers for working and severing the country.
Example: The Marie curie is using unique resources which are at low cost this helps in
attaining competitive advantage for providing the best care and support to the individual
suffering from the terminal illness.
Working with the experienced staff and the doctors helps in providing the appropriate
research and developmental activities which results in providing the best acre services o the
individual suffering from illness and resulting to death issues.
Weakness
•With lack of insufficient fund-raising hinders in achieving ultimate objectives of the Marie
curie foundation as for providing welfare to citizens of country.
•With high operating cost hinders th working of the charity foundation, as it requires approval
from various governmental department for establishing and continuously working for
providing welfare to country citizens (Idrus, Radzi and Nordin, 2018).
•With lack data protections act as of various individuals occurring breach of data and
alteration and loss as of personal information with unauthorized access hinder Marie curie in
working and operating the foundation in stable manner.
•Covid pandemic impacted the company operations as of raising fund hinders dues to covid,
also lack of donations occurs financial crises in foundation.

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•Brexit also impacted company as it mainly impacted charity with no Brexit dealings induces
shortfalls of the food and beverages also impacted the medicines and first aids in Marie curie
foundation.
Opportunities
•Ever-increasing NPO and charity foundation operating into in the dynamic market as for
providing welfares to different individuals of the country, it aids in providing better
employees benefits working into the NPO's.
•As by exploring and considering technology methods and various digital analytical tool
helps in growing and reaching to target markets, aids in finding more needy individual also
those individuals which are willing to provide the donations and funding to the Marie curie.
•By building the genuine autonomy of capitalizing and involving the emerging youth
individual helps in grabbing more opportunists by acquiring support from the talent
individual and youth personnel as supporting pool.
Threat
•Covid pandemic impacted company o also the occurrences of unusualness incidents impact
the reputation of the charity foundation as occur the risk of materializing and consequently
damages goodwill of charity company.
•The cyber security incidents impacts and breaches the personal data available also hinders
operating systems in the charity organization.
•Changing the mission and mission creep is the major threat of the non-profit foundations as
it mainly impacts the short terms decision taken by the foundations also impacts the
sustainability (Skivington and et.al., 2018).
•Thereat as of lacking to retain the donors and other member as for funding and the new
economic forms impacts the company operations and the contributions made by various
donors and members.
•Struggling as for retaining the dedicated competent and talented personnels for working in
company and serving for providing welfare hinders working of foundation.
PESTEL ANALYSIS

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Non-profit organization as of Marie Curie is mainly established for improving the lives pf
people by providing welfares and treatment for illness. These are mainly funded by the
donations and other volunteer which are providing various funding.
Political factors: Various rules and regulation decided by the governmental impacts the non-
profits organization. As these are charity organizations which are mainly funded with
donations. Thus, the political stability and various rules also other factors as of taxes,
employment laws, changes into regimes and other restrictions made by government impact
operating Marie curie foundation must consider all the political impacts and factors.
Examples: The changes in the political laws and the rules impact the company and it
operation for treating the diseases as to the restrictions imposed for the spreading of diseases
results in impacting the Marie curie to treat and cure the terminal illness disease. Also the
changes in taxes imposed on the company impacts the treatment of curing disease.
Economic factors: Various economic factors as of Impact of covid pandemic, cost of living,
wages rates, economic downturns, livelihood of various individuals also gaining and
obtaining donations is the main factors impacting the foundation. Further, the employment
level, working hours of individual working for operating the charity organization. As the
professionals providing expert services for retaining the illness and patient as for providing
welfare. These all factors impact the charity operations and decision-making in operations.
Further, voluntarily recruitment of personnel working into the charity foundation is challenge
impacting the Marie Curie. Example: due to high unemployment in the economy impacts the
company hiring processes as the availability of skilled doctors and the staff personnel is
necessary to treat and cure the diseases caused to the individuals. Also, the economic
downturn due to covid resulted in pressuring the company to treat and cure the death disease,
the high level of challenges for the primary care services is being arisen as the individuals are
secured at home and treating them is the challenging task while the pandemic situations.
Thus, this impacted as the rising of the services as of the patient in beds and the delivery of
services is high due to pandemic and spread of virus.
Social factors: Non-profit organization as of charity. The foundations are impacted by the
society and various social factors as of changing in the behavior, trends, preferences and
attitudes of personnel working in foundations impact the working pattern and participation
level of voluntary providing services for welfare of various individual. Operating into the
underprivileged level make difficult for surviving the foundation operations. Also, other
factors including the cultural aspects and health and safety concerns impacts the foundation

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and charity foundation. Thus, the non-profit charity organization are mainly linked with
social welfare and society level.
Technological factors: With the rapid technical advancement it impacts foundation as Marie
Curie operation's in working dynamic market. With High digitization, the latest technical
adaptation of methods as for improving and measuring performance of the foundation. As the
lack of operating with new technologies and its infrastructure impact foundation and charity
foundation. Various technological changes and new digitizing methods helps in better
recruiting and selecting the personnel for working in the foundation as for providing useful
market insights or reaching more volunteers and dona tors for increasing the working and
service for implementing and improving performance of company impacting the foundation
operations. Thus, charity company must consider all the latest technological advancements
and IT infrastructure for operating successfully and raising funds and attracting more
volunteer for working in charity company. Example: Changing the infrastructure due to
adopting the new technology hinders in operating and serving for treating the terminal ill
individuals.
Environmental Factors: With the increasing of sustainability factors as of working and
serving the welfares to large societies. Working and providing the welfares and operating
with the climatic conditions and serving all patients and guests with concerning
environmental aspects (PESTLE Analysis of Charities and Non-Profits, 2022). as example
the NPO working and obtaining funds for conserving planet concerns and saving the ants and
reducing damage to plants for mobilizing and working with all environmental concerns
impacts the Marie curie foundation.
Legal factors: Various legal laws and regulatory framework impacting charity organization
and its operations. Various legal factors impacting the NPO as of operating with maintaining
privacy concerns and handling all the personal information of patients and concerning all
legal laws as by complying with all legal completions. Various other factors including public
health and care laws, welfare rules, maintaining health workplace bills, various health laws as
of operating with heath care act and welfare policies, raising funds according to full filling
legal compliance also providing wages to personnel offering the expert services to various
patients as for treating the cancer and terminal illness (The Biggest Challenges for

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Nonprofits, 2022). Thus, emphasizing and operating with concerning a legal compliance
impact the foundation.
SOLUTIONS
Listing the issues and Solution of various challenges and strategic problems faced by charity
foundation as of Marie curie are as follows:
Community engagement and changes adaptations: Community engagement is the
main problems faced as for obtaining donation and raising fund for supporting the
foundation. For engaging community supports and developing ability for foundation for
adapting challenges. Using various promotional tools and media marketing strategy for
engaging more communities and individual for increasing engagement. Also, for adapting
changes by using change management theory as of Kotter helps in motivating the employees
and the doctors of the Marie curie and encouraging various personnel for participating
voluntarily during the covid and the Brexit influences (Powys, 2022). Further, motivating for
adapting changes. With this theory it helps in providing strategic mission for achieving the
goals of foundation in the Marie curie. Further, communicating and encouraging vulnerable
individuals helps in adapting changes as by working with more enthusiastic way for
providing welfare.
IT Infrastructure and technical shortfalls: These problems and challenge faced by
the charity foundation as of IT infrastructure and technical shortfall and latest technical and
digital adaption is the challenge for the foundation. As Marie curie is operating the non-
profit charity organization solving these problems for adapting the latest technology helps in
reducing the challenges an aid in supporting in form of financial way (Valencia, Cavazos-
Arroyo and Arjona, 2021). As by using the latest technical and digitalizing helps in greater
innovation, improving efficiency also providing better experiences by satisfying patients and
ill individuals by treating best and providing best services of using various technical
equipment. Moreover, by adapting the latest technical and digital methods helps in improving
performance of Marie curie, as by using the technology as for acquiring more and more
volunteer for working and funding into the organization. Also, it helps in creating more
innovation by making use of social networking sites with using the latest technical
adaptations methods.
Problematic staff personnel and voluntarily recruitment: This issue arises as of
working with problematic staff personnel and voluntary recruitments of personnel as for

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providing welfare services to various patients and individual suffering from the terminal
disease and cancer disease. For this adopting the strategy as by selective hiring individuals as
for providing welfare facilities (Filo, Fechner and Inoue, 2020). Also, using digital
technologies for encouraging individual for participating willingly as for saving various lives
of different individual while working in the Marie curie. also, using various apps and
websites and generating links for registering free for voluntarily contribution and donation in
providing expert services as a part of welfare for supporting and saving lives of various
citizens.
COVID and Brexit impacts: The Covid pandemic and Brexit impacted Marie curie,
as the mainly impact of this is raining funds from various individual, donations. With the
Covid pandemic more and more needs of funding arise due to Covid pandemic. As non-
profits organization relying on donations providing welfare to societies and various citizens
in country. For adopting the strategy and solution for this issue as of marketing digitally by
maintaining websites for obtaining donations and raising funds with creating websites and
additional features for the Marie curie patients and the individual suffering from terminal
illness. As by creating websites and various apps for gaining and raising more donations by
going more digitally helps in gaining more funds and providing better welfare to large
number of individual sufferings from cancer. Furthermore, having online fund-raising activity
for engaging the audiences and volunteers as by more participation helps in managing and
providing effective welfare services and treating illness of patients suffering for obtaining
quality life.
Fund raising and financial instability: Raising funds as for operating the foundation
in proper manner impacts the welfares of society at large level. This issue of raising funds
occurs financial instability which hinders operating and providing various services for
welfare of individual and citizens of country (Outsourcing captures more nonprofit
donations, 2022). The insufficient level of income and funds for running the charity sectors
and the Marie curie is impacted in maintaining and achieving mission and vision. Raising
funds are mainly from the donations and the governments, as the charity and NPO's are
mainly tax exempted.
For this adopting the strategy as of Ansoff matrix model, by expanding the market
with adopting market development strategy, this helps the Marie curie for entering the new
market as of non-profits foundation and helps in attracting more volunteer raising funds by
various individual into the other country. As by entering new market helps in gaining more

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funds and donation for treating terminal illness and the disease caused to the country
citizens ,as it helps in establishing the foundation for providing welfare and treating various
ill terminal individual as for providing cancer treatment in the new country or global country.
Thus, by adopting this strategy helps and assist the Marie curie in raising more funds with
entering new market for providing welfare services to large number of ill individuals. Also,
being partnering with many companies for raising funds helps in working and efficient
encouraging more volunteer for proving better donations and funds for providing welfares to
various individuals.
IMPLIMENTATION
Implementing Market development strategy, also the Kotter theory in the Marie Curie
charity foundation: By implementing the market development strategy in charity organization
helps in entering new market as for grasping new opportunities. This mainly helps in
grasping and attaining more funds by entering new market by providing welfare to various
individual suffering from the cancer and terminal illness. For implementing this strategy in
Marie curie foundation, it must firstly research about the existing volunteer and current site
selecting as by taking data analysis and reviewing global market of the new expanding
market into new country. Researching about the existing capabilities also the impact of
independent identity by establishing NPO as charity organization into new markets. Marie
curie foundation evaluate the existing pitch and its potential volunteer and donating
individual by researching and adopting the new technical and analytical techniques.
Furthermore, available recruiting volunteer for serving the societies welfares and searching
for the expert professional for providing various special services (Marie Curie, 2022). Thus,
the main process for implementing market development strategy in charity foundation is by
researching the opportunities of funding available in new market. Also, by setting the growth
objective as for providing the best terminal illness services to all patients suffering into the
new market by the Marie curie.
Further, adopting creating marketing strategies as websites for encouraging and
gaining more donation and welcoming volunteer by registering from websites and apps of
Marie curie . Lastly analysing the results by implementing strategy into the new market.
Moreover, by implementing the Kotter theory with determining the changes and objectives
achieved with implementing change process in foundation. Steps as of implementing is by
reviewing need for achieving objectives and implementing changes helps in better and

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efficiently using the organization resources. Further, adapting changes and voluntarily
recruiting personnel as for effective using technology for improving performance and
engaging more communities.
CONCLUSION
From the above report it can be concluded that, Marie Curie established as the charity leading
foundation, which is mainly established for supporting and treating illness of various
individual as by providing care and support with advising expert services from doctors. The
Strategic issue are mainly comprising problems and critical factors impacting company
operation and hindering the internal departments as for operating and achieving the main
business objectives. Various strategic issues faced by the Marie curie, are the inadequate
financial supports and assistances, organizational changes and transformation, political
factors impacting company operations, also the increasing into competition level,
safeguarding and cyber security incidents impacting the non-profit charity foundation. With
using SWOT and PESTLE analysis helps in identifying various challenges which helps the
foundation in taking various measures for mitigating challenges faced by Marie curie. Also,
with using models as for defining the solution with porter generic strategies helped in taking
various measures for solving challenges faced by the foundation and helps in treating and
supporting individual suffering from illness. With providing various recommendation to
company helps in resolving various strategical issues arises in the future.
RECOMMENDATIONS:
 Adopting proper training and development programmes by company after selectively
hiring employees this helps in increasing the efficiency by training and encouraging
as for acquiring skills and abilities for better working and retuning loyal consumers in
dynamic market.
 Company must put quality and safety first of employees and guest by designing and
planning for food safe expansions and products.
 Using various equivalents and material which helps in gaining efficiency with
increasing the fundraising and using technologies for achieving ultimate objectives.
 Scheduling all maintenances plan as it helps in attaining and resolving all strategical
issues related to various challenges faced by the non-profit’s organization helps in
resolving issues easily.

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 As for resolving the issues for competitors and organizational changes and
transformation, adopting the procedure for accomplishing the goals. For this by
focusing on operations activities and managing the human resources functions in
company helps in adapting the changes and risk for operating the non-profits
organization as of charity in easy manner.
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