Performance Evaluation of Marie Curie: A Literature Review

This literature review evaluates the performance of Marie Curie, a UK leading end of life charity, using quantitative and qualitative analysis. The review discusses the use of different models and theories, such as TQM and Donabedian framework, to improve the company's performance. The PESTLE analysis is also used to evaluate the external factors affecting the company's performance. The review highlights the challenges faced by the company, such as lack of financial training and communication of data relating to pre and post COVID.

Literature Review

ABSTRACT
For the analysis of the business it is necessary that company critically evaluates the position so that they can decide whether
the company is performing in better. The current report outlined the qualitative and quantitative aspect of performance of Marie Curie.
With the finding it was evaluated that performance of Marie Curie was kind of similar to the MacMillan Cancer Support. Further with
the PESTLE and SWOT it was evaluated that there were different issues like staff turnover, lack of financial training, lack of
communication of data relating to pre and post COVID.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
Presentation of data.....................................................................................................................4
Presentation of model and theories...........................................................................................13
Discussion.................................................................................................................................15
REFERENCES..............................................................................................................................17
APPENDIX....................................................................................................................................19

INTRODUCTION
Analysis of the performance of company is very necessary as it provides better working and decision making to the company.
In case the business is not working in better and effective manner then this will be affecting the working efficiency of the company. In
the present case, the analysis of the performance of Marie Curie will be undertaken. This company operates in charity organization
and is one of the UK leading end of life charity. The company provides the frontline nursing and hospice care to the people and
support people relating to aspect of dying, death and bereavement. The present literature review will outline the presentation of the
data relating to the performance of the company. Along with this, the use of different models and theories will also be undertaken in
order to evaluate the performance of the company. In the end the discussion relating to combination of qualitative and quantitative
aspect of the company will be analysed. The vision of company is to connect and empathising with people and taking care of need of
people and respect them. Along with this Marie Curie is also having facility of hospice and has largest number of hospice bed outside
NHS (Our values at Marie Curie, 2022). There are different hospice like Bradford, Edinburgh, London, Liverpool, West Midlands
and others.
Presentation of data
For Marie Curie to work in better and effective manner it is necessary that they continuously monitor their performance and
strategies. This is necessary because of the reason that in case the working efficiency of the company will not be good then they will
not be in position to work in better way. Hence, for this reason it is advisable to evaluate the performance of the company from time to
time (Green and et.al., 2021). In addition of this it is also necessary that company evaluate itself on the basis of qualitative aspect as
well along with quantitative performance. Hence, for this the quantitative analysis of Marie Curie is necessary. Also, the company
exist in the external environment and there are many different changes which can affect the working and strategies selected. Hence,
the continuous monitoring will help the company in analysing the current position and try to improve the working.
Ratio analysis

This is very important tool for Marie Curie to analyse the performance of the company in comparison to past years and with
other competitors as well.
Return on shareholder
Particular 2020 2019 2018 2017 2016
Marie
Curie 7.32 3.62 1.56 -5.92 -8.99
MacMillan
Cancer
support
60.67 4.17 -72.08 -5.69 2.88
(Source: Annual report and accounts 2020/ 21, 2021)
Return on capital employed
Particular 2020 2019 2018 2017 2016
Marie 7.03 3.45 1.48 -5.6 -8.39

Curie
MacMillan
Cancer
support
32.02 0.87 -14.26 -1.87 0.97
(Source: Annual report and accounts 2020/ 21, 2021)
Profit margin
Particular 2020 2019 2018 2017 2016
Marie
Curie 5.19 2.55 1.01 -3.75 -5.83
MacMillan
Cancer
support
24.16 0.65 -10.62 -1.48 0.75

(Source: Annual report and accounts 2020/ 21, 2021)
Debtor turnover ratio
Particular 2020 2019 2018 2017 2016
Marie
Curie 35.75 34.79 55.09 64.76 83.9
MacMillan
Cancer
support
320.54 408.48 226.22 218.21 333.93

(Source: Annual report and accounts 2020/ 21, 2021)
Net Asset turnover
Particular 2020 2019 2018 2017 2016
Marie
Curie 1.35 1.35 1.46 1.49 1.44
MacMillan
Cancer
support
1.33 1.34 1.34 1.27 1.30

(Source: Annual report and accounts 2020/ 21, 2021)
Current ratio
Particular 2020 2019 2018 2017 2016
Marie
Curie
1.71 1.63 1.45 1.24 1.26
MacMillan
Cancer
support
1.54 1.40 1.58 1.31 1.35

(Source: Annual report and accounts 2020/ 21, 2021)
Liquid ratio
Particular 2020 2019 2018 2017 2016
Marie
Curie
1.70 1.63 1.45 1.24 1.24
MacMillan
Cancer
support
1.54 1.38 1.58 1.31 1.35

(Source: Annual report and accounts 2020/ 21, 2021)
Profit per employee
Particular 2020 2019 2018 2017 2016
Marie
Curie
2,031 944 374 -1,397 -2,112
MacMillan
Cancer
support
26,845 779 -13,900 -2,029 1,043

(Source: Annual report and accounts 2020/ 21, 2021)
Turnover per employee
Particular 2020 2019 2018 2017 2016
Marie
Curie
39,113 37,070 36,905 37,230 36,213
MacMillan
Cancer
support
111,111 119,832 130,882 137,482 139,561

(Source: Annual report and accounts 2020/ 21, 2021)
Working capital per employees
Particular 2020 2019 2018 2017 2016
Marie
Curie
-274 177 -289 -178 -603
MacMillan
Cancer
support
-1,509 -1,773 -3,419 -2,848 -2,892

(Source: Annual report and accounts 2020/ 21, 2021)
With the analysis of the above data it is clear that the performance of the company is not good in comparison to the competitor.
This is pertaining to the fact that with respect to the return on shareholder it is clear that the performance of Marie Curie has increased
as compared to the last year (Bellante and et.al., 2018). On the other hand, in case of MacMillan Cancer Support it was evaluated that
in 2019 the return on shareholder is 4.17 and in next year it has increased drastically that is 60.67.
In against of this, with the analysis of the data it is clear that there was drastic increase in the return for MacMillan Cancer
support. Moreover, in case of Marie Curie as well there was increase in the return but that was not too high. Further, the profit margin
of Marie Curie highlights the fact that there is increase in profit since 2016. Earlier the company was suffering loss and thereafter
2018 the company started earning profit though it was very low. Further in case of MacMillan Cancer support it was seen that in 2016
the profit was very low and after that for two years the company suffered loss (LeClair, 2019). After that in 2019 again the company
started earning profit and in 2020 it increased drastically to 24.16.

Further with the debtor turnover ratio it was analysed that this ratio decreased for Marie Curie which is good. But in case of
MacMillan Cancer Support it was fluctuating as in early years it was high and again it declined and again increased
(Sankaranarayanan and et.al., 2021). Moreover, with the help of net asset turnover ratio it was analysed that Marie Curie is having
slight declining ratio whereas MacMillan Cancer support is having constant ratio.
There different challenges
 The major challenge being faced by the company was that post Brexit there were issues relating arranging funds. this is
because of the reason that due to Brexit the European sources of funds were reduced. Hence this affected the income of Marie
Curie. Further because of Brexit currently the free movement has been affected in UK and EU and many of the volunteers have
to face stricter requirement for movement (Archer and et.al., 2020). Further with research it was evaluated that in accordance
with IPPR analysis approximately 82% of EU employees within the sector will not be eligible for working in UK as per new
rules (The impact of Brexit on the charity and not-for-profit sector, 2021).
 Along with this, post COVID there were many different challenges being faces by Marie Curie. This includes impact on
employment, issues in fundraising of company and many others. This was particularly because of the reason that there was
high employee reduction due to economic shut down which was not before pandemic (Power and et.al., 2020). Moreover, the
volunteers were also lost and many people lost income from charitable activities. along with this, approximately 57 % of
events and other related work of charities was cancelled because of pandemic.
 In addition to this, another issue faced post pandemic was that there were new charity ethics and even different technologies
being included for Marie Curie. With respect to this, some of the smaller charities were taken off to remote working because
they were not able to meet the level of equipment and training necessary. Approximately 47 % of charities were working
collaboratively with other because they were not able to meet the post COVID effects of complying with good equipment and
other requirements (Flint and et.al., 2020). Further due to the COVID 19 there was also lack of training services for imparting

knowledge relating to future use. The reason underlying this fact was that post COVID there was shortage of funds and
because of this there was lack of training.
Presentation of model and theories
Along with the quantitative data there are also different qualitative models which can be used in order to evaluate the
performance of the company. There are different models which are discussed as below-
TQM
This is a theory which focuses on improving the quality of the company and its services in better and effective manner. This is
very important for the reason that in case Marie Curie will not be having good quality services are being provided to the users. Hence
for this Marie Curie complies with some of the principles relating to total quality management (Pambreni and et.al., 2019). These
principle includes the focus on consumers, involvement of employees, use of integrated system, strategic approach to decision
making, effective communication, continuous improvement and many other different principles. Hence, when Marie Curie will be
focusing on all these principles then issues and problem of company will not be coming and company will be working in better and
effective manner.
Donabedian framework
This is another theory which Marie Curie is focusing on improving the working and efficiency of the itself. This framework is
being used by Marie Curie in order to evaluate the structure, process and related outcome of the nurse practitioner service. In structure,
Marie Curie focuses on the factors which affect the way care service is delivered to the patient. This also outline the ways in which the
system of Marie Curie and patient must follow while working in the company (Rai and Wood, 2018). Along with this, the process
involves all type of action which are taken in order to treat the patient coming to the care setting. In case the process will not be
followed properly then this will be affecting the working of the company. In the end comes the outcome and for the company it is
necessary that proper focus must be laid over process so that proper outcome is attained.
PESTLE

 Political factor- With respect to the political factor the government provides subsidies and other benefit to people who work
for welfare of society (PESTLE Analysis for Charities, 2022). This will motivate Marie Curie to work in much better manner
so that all the benefits can be availed.
 Economical factor- The interest rate on the loans have been reduced and this is an opportunity to Marie Curie. This will be an
opportunity to the company because they will get loan at low rate and interest to be paid will also be low.
 Social factor- This is a good factor for the company because the company operated in direction of welfare of the society
(McGowan, Lowther and Meads, 2021). Hence, this is good for the company as they patient will be liking the fact that
company is working for welfare of company.
 Technological factor- With respect to technology company is making use of all latest techniques and this improve the
operational efficiency of the company.
 Legal factor- The company is complying with all the legal aspect and as a result of this the working of Marie Curie is ethical
and correct.
 Environmental factor- With focusing on social welfare Marie Curie also focuses on protecting and safeguarding the
environment and surrounding as well. Currently the COVID 19 has affected the working of Marie Curie to a great extent.
SWOT
Strength
 Good set of employees
 Using all the latest tool and techniques
Weakness
 Lack of finance training
 Lack of communication data before and post COVID
 Lack of funds

Opportunity
 Development of god communication strategy
 Installation of the technology which is not used
Threat
 High competition
 Staff turnover
Discussion
With the above quantitative and qualitative discussion, it is clear that there are many different areas in which Marie Curie is
lacking the effective working. In support of this Jaafar and et.al., (2021) states that having a better working environment is very
important for the company in order to improve and grow. Also, with the help of other sources it was analysed that use of effective
leadership in third sector it very important (Alam, Rampes and Ma, 2021). The reason behind this fact is that in case the leadership
will not be good then this will affect the working and implementation of change. The reason behind this fact is that in case the change
will not be implemented in proper way then this will be affecting the working to a great extent.
On the other side, Pollard and et.al., (2018) argues that in the current situation of pandemic the death at home has increased as
people were fearful that they do not wish to go out for treatment. Hence, this was the major reason due to which the performance of
Marie Curie was not good (He and Harris, 2020). This also resulted in increase in employee turnover because the patient coming to the
place were less and this also affected the profitability of the company (Our values at Marie Curie, 2022). Along with this, it was seen
that there was lack of communication of data. This has also affected the working to a great extent. The reason behind this fact was that
in case the data was not available then this could have also affected the working to a great extent.
Along with this McDonnell and Rutherford (2019) supports the fact that the current pandemic has affected to the financial
performance as well. Moreover, this pandemic has also affected the morale and working efficiency of the employees. The reason
because of this was that because of economic shutdown there was increase in employee turnover. Hence, this also demotivated many

of the people and this resulted in decline in number of employees working in Marie Curie (Pearce and et.al., 2021). Furthermore, it
was also analysed that effective management was also required for Marie Curie in order to improve the working of company and
creating a good and cordial environment. This good environment will definitely motivate the employees and care takers to work in
better and effective manner.
In the views of Choto, Iwu and Tengeh (2020) the overall performance of Marie Curie is similar to the competitor. The reason
behind this fact is that in some of the areas Marie Curie is better and in some areas MacMillan is working better (Kapur and et.al.,
2021). On an average it can be stated that almost both the companies are performing on increasing trend only. Furthermore, with the
comparison it is clear that working of Marie Curie is much better in terms of both quantitative and qualitative aspect of business. this
is particularly because of the reason that the services provided by Marie Curie are much better and this improves the working
efficiency of company and its patients are happy with the working. The only difference within the performance is the level of
performance that is the numeric information relating to the profit of Marie Curie is less in comparison to MacMillan but the trend is
same.
Along with this, the profit per employee is increasing continuously since last five years for both the companies. Hence, this
implies that both the companies are having good profit per employee. In similar context the turnover per employees for both the
companies is also having the increasing trend which is good for the company (Dang and Owens, 2020). In addition to this working per
employee is the tool which includes sum of account receivable and inventory less the account payable and this is divided by net sales.

REFERENCES
Books and Journals
Alam, A., Rampes, S. and Ma, D., 2021. The impact of the COVID-19 pandemic on research. Transl Perioper & Pain Med. 8(1).
pp.312-314.
Archer, S., and et.al., 2020. “No turning back” Psycho‐oncology in the time of COVID‐19: Insights from a survey of UK
professionals. Psycho-oncology.
Bellante, G., and et.al., 2018. Accountability, governance and performance in UK charities. International Journal of Business
Performance Management. 19(1). pp.55-74.
Choto, P., Iwu, C. G. and Tengeh, R. K., 2020. Non-profit organisations and socio-economic development in South Africa: A
literature analysis. Humanities and Social Sciences Reviews. 8(2). pp.589-600.
Dang, C. T. and Owens, T., 2020. Does transparency come at the cost of charitable services? Evidence from investigating British
charities. Journal of Economic Behavior & Organization. 172. pp.314-343.
Flint, S. W., and et.al., 2020. Cross-sectional analysis to explore the awareness, attitudes and actions of UK adults at high risk of
severe illness from COVID-19. BMJ open. 10(12). p.e045309.
Green, E., and et.al., 2021. Financial resilience, income dependence and organisational survival in UK charities. Voluntas:
international journal of voluntary and nonprofit organizations. 32(5). pp.992-1008.
He, H. and Harris, L., 2020. The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy. Journal
of business research. 116. pp.176-182.
Jaafar, J. A., and et.al., 2021. Does revenue diversification strategy affect the financial sustainability of Malaysian Public
Universities? A panel data analysis. Higher Education Policy, pp.1-28.
Kapur, N., and et.al., 2021. Effects of the COVID-19 pandemic on self-harm. The Lancet Psychiatry. 8(2). p.e4.
LeClair, M. S., 2019. Malfeasance in the charitable sector: Determinants of “soft” corruption at nonprofit organizations. Public
Integrity. 21(1). pp.54-68.
McDonnell, D. and Rutherford, A. C., 2019, January. Promoting charity accountability: Understanding disclosure of serious incidents.
In Accounting forum (Vol. 43, No. 1, pp. 42-61). Routledge.

McGowan, V. J., Lowther, H. J. and Meads, C., 2021. Life under COVID-19 for LGBT+ people in the UK: systematic review of UK
research on the impact of COVID-19 on sexual and gender minority populations. BMJ open. 11(7). p.e050092.
Pambreni, Y., and et.al., 2019. The influence of total quality management toward organization performance. Management Science
Letters. 9(9). pp.1397-1406.
Pearce, C., and et.al., 2021. ‘A silent epidemic of grief’: a survey of bereavement care provision in the UK and Ireland during the
COVID-19 pandemic. BMJ open. 11(3). p.e046872.
Pollard, C. M., and et.al., 2018. Charitable food systems’ capacity to address food insecurity: An Australian capital city
audit. International journal of environmental research and public health. 15(6). p.1249.
Power, M., and et.al., 2020. How COVID-19 has exposed inequalities in the UK food system: The case of UK food and
poverty. Emerald Open Research. 2.
Rai, G. K. and Wood, A., 2018. Effectiveness of community pharmacies in improving seasonal influenza uptake—an evaluation using
the Donabedian framework. Journal of Public Health. 40(2). pp.359-365.
Sankaranarayanan, R., and et.al., 2021. The impact of COVID‐19 on the management of heart failure: a United Kingdom patient
questionnaire study. ESC heart failure. 8(2). pp.1324-1332.
Online
Our values at Marie Curie. 2022. [Online]. Available through: https://www.mariecurie.org.uk/who/our-strategy/our-values
Annual report and accounts 2020/ 21. 2021. [Online]. Available through: <
https://www.mariecurie.org.uk/globalassets/media/documents/policy/marie-curie-annual-report-and-accounts-20-21.pdf >
PESTLE Analysis for Charities. 2022. [Online]. Available through: https://pestleanalysis.com/pestle-analysis-for-charities/
The impact of Brexit on the charity and not-for-profit sector. 2021. [Online]. Available through: <
https://www.ashlynwood.com/brexit-non-profit/ >
The Most Popular Charities & Organisations (Q4 2021). 2022. [Online]. Available through:
<https://yougov.co.uk/ratings/politics/popularity/charities-organisations/all>

APPENDIX
Reference Position Data:
quantiatvie
or
qualitative
Theory and
models
Use Cite
Alam, A., Rampes, S. and Ma, D., 2021. The impact of the COVID-19
pandemic on research. Transl Perioper & Pain Med. 8(1). pp.312-
314.
Top Recent
journal
article
It outlines the
impact
relating to
pandemic
Yes Yes
Archer, S., and et.al., 2020. “No turning back” Psycho‐oncology in the time
of COVID‐19: Insights from a survey of UK professionals. Psycho-
oncology.
Top Recent
journal
article
This article
emphasis over
COVID 19
insight
relating to UK
professional
Yes Yes
Bellante, G., and et.al., 2018. Accountability, governance and performance
in UK charities. International Journal of Business Performance
Management. 19(1). pp.55-74.
Top Recent
journal
article
It outlined the
governance of
UK charities
Yes Yes
Choto, P., Iwu, C. G. and Tengeh, R. K., 2020. Non-profit organisations
and socio-economic development in South Africa: A literature
analysis. Humanities and Social Sciences Reviews. 8(2). pp.589-600.
Top Recent
journal
article
This outlined
that how the
non-profit
companies
develop
Yes Yes

Dang, C. T. and Owens, T., 2020. Does transparency come at the cost of
charitable services? Evidence from investigating British
charities. Journal of Economic Behavior & Organization. 172.
pp.314-343.
Top Recent
journal
article
It outlined
that why is
transparency
required in
charitable
companies
Yes Yes
Flint, S. W., and et.al., 2020. Cross-sectional analysis to explore the
awareness, attitudes and actions of UK adults at high risk of severe
illness from COVID-19. BMJ open. 10(12). p.e045309.
Top Recent
journal
article
Awareness
and attitude
relating to UK
adults with
respect to
pandemic was
discussed
Yes Yes
Green, E., and et.al., 2021. Financial resilience, income dependence and
organisational survival in UK charities. Voluntas: international
journal of voluntary and nonprofit organizations. 32(5). pp.992-
1008.
Top Recent
journal
article
Financial
resilience of
UK charity
was analysed
Yes Yes
He, H. and Harris, L., 2020. The impact of Covid-19 pandemic on
corporate social responsibility and marketing philosophy. Journal of
business research. 116. pp.176-182.
Top Recent
journal
article
Impact of
pandemic on
CSR was
discussed
Yes Yes
Jaafar, J. A., and et.al., 2021. Does revenue diversification strategy affect
the financial sustainability of Malaysian Public Universities? A panel
data analysis. Higher Education Policy, pp.1-28.
Top Recent
journal
article
Revenue
diversification
was analysed
Yes Yes
Kapur, N., and et.al., 2021. Effects of the COVID-19 pandemic on self-
harm. The Lancet Psychiatry. 8(2). p.e4.
Top Recent
journal
article
Effect of
pandemic on
self- harm
Yes Yes

was evaluated
LeClair, M. S., 2019. Malfeasance in the charitable sector: Determinants of
“soft” corruption at nonprofit organizations. Public Integrity. 21(1).
pp.54-68.
Top Recent
journal
article
Malfeasance
in the
charitable
sector was
outlined
Yes Yes
McDonnell, D. and Rutherford, A. C., 2019, January. Promoting charity
accountability: Understanding disclosure of serious incidents.
In Accounting forum (Vol. 43, No. 1, pp. 42-61). Routledge.
Top Recent
journal
article
Promotion of
charity
accountability
Yes Yes
McGowan, V. J., Lowther, H. J. and Meads, C., 2021. Life under COVID-
19 for LGBT+ people in the UK: systematic review of UK research
on the impact of COVID-19 on sexual and gender minority
populations. BMJ open. 11(7). p.e050092.
Top Recent
journal
article
Life of LGBT
after COVID
Yes Yes
Pambreni, Y., and et.al., 2019. The influence of total quality management
toward organization performance. Management Science Letters. 9(9).
pp.1397-1406.
Top Recent
journal
article
Analysis of
TQM was
outlined
Yes Yes
Pearce, C., and et.al., 2021. ‘A silent epidemic of grief’: a survey of
bereavement care provision in the UK and Ireland during the
COVID-19 pandemic. BMJ open. 11(3). p.e046872.
Top Recent
journal
article
Epidemic of
grief was
evaluated
Yes Yes
Pollard, C. M., and et.al., 2018. Charitable food systems’ capacity to
address food insecurity: An Australian capital city
audit. International journal of environmental research and public
health. 15(6). p.1249.
Top Recent
journal
article
Analysis of
charitable
food system
was evaluated
in this article
Yes Yes

Power, M., and et.al., 2020. How COVID-19 has exposed inequalities in
the UK food system: The case of UK food and poverty. Emerald
Open Research. 2.
Top Recent
journal
article
Impact of
pandemic for
exposing
inequalities
was evaluated
Yes Yes
Rai, G. K. and Wood, A., 2018. Effectiveness of community pharmacies in
improving seasonal influenza uptake—an evaluation using the
Donabedian framework. Journal of Public Health. 40(2). pp.359-365.
Top Recent
journal
article
Community
pharmacies
effectiveness
was discussed
Yes Yes
Sankaranarayanan, R., and et.al., 2021. The impact of COVID‐19 on the
management of heart failure: a United Kingdom patient questionnaire
study. ESC heart failure. 8(2). pp.1324-1332.
Top Recent
journal
article
Impact of
pandemic
with respect
to heart
failure was
analysed
Yes Yes
Our values at Marie Curie. 2022. [Online]. Available through:
https://www.mariecurie.org.uk/who/our-strategy/our-values
Bottom-
middle
Marie Curie
values for
discussed
For
information
Yes
Annual report and accounts 2020/ 21. 2021. [Online]. Available through: <
https://www.mariecurie.org.uk/globalassets/media/documents/policy/marie-
curie-annual-report-and-accounts-20-21.pdf >
Bottom-
middle
Annual report
of Marie
Curie was
accessed
For
information
Yes
PESTLE Analysis for Charities. 2022. [Online]. Available through:
https://pestleanalysis.com/pestle-analysis-for-charities/
Bottom-
middle
PESTLE
analysis for
charity was
undertaken
For
information
Yes
The impact of Brexit on the charity and not-for-profit sector. 2021.
[Online]. Available through: < https://www.ashlynwood.com/brexit-
non-profit/ >
Bottom-
middle
Impact of
BREXIT over
charity
organization
was evaluated
For
information
Yes

Annual report