Major Project: Strategic Analysis of Marie Curie Foundation MOD003463

This report provides a strategic analysis of Marie Curie, identifying key issues and challenges the organization faces. It employs strategic models such as the Balanced Scorecard, VRIO, McKinsey 7S, PESTLE, SWOT, and Donabedian Theory to assess internal and external factors impacting Marie Curie's operations. The analysis covers areas like customer satisfaction, financial stability, learning and growth, and business processes. The report highlights the importance of political, economic, social, technological, environmental, and legal factors. It proposes solutions such as effective marketing strategies, improved market research, and enhanced employee training and development programs. Recommendations include implementing motivation schemes and investing in technology to improve overall organizational performance. This comprehensive analysis aims to provide actionable insights for Marie Curie to enhance its strategic positioning and operational effectiveness.

Major Project 011

Executive Summary
For the business to be successful it is necessary that proper analysis of operational
activity and external analysis is being undertaken. This is necessary because in case the company
will not be having good working environment then this will be impacting the working efficiency.
In the present report the use of different strategic models was undertaken in order to analyse the
issues and challenges being faced by Marie Curie. Along with this the various solution were
provided to the company like effective marketing strategy, good market research and other
solutions. Moreover, the recommendation was also provided like use of motivation scheme,
proper training and development and others.

TABLE OF CONTENTS
MAIN BODY...................................................................................................................................4
Strategic issue.............................................................................................................................4
Challenges.................................................................................................................................10
Solutions....................................................................................................................................11
Implementation.........................................................................................................................13
CONCLUSION..............................................................................................................................14
Recommendation......................................................................................................................14
REFERENCES..............................................................................................................................15

MAIN BODY
Strategic issue
Strategic analysis is being defined as the process through which the company researches
the external environment in which the company is operating. This is very important for the
reason that company is operating in external environment and this is frequently changing and this
may affect the working of company in both positive and negative manner (Aleyomi and
Nwagwu, 2020). Hence, it is necessary for Marie Curie that they continuously monitor the
external working so that changes and problems can be identified in the company’s current
operational activity. Hence, some of the models and theories assistive to Marie Curie in
analysing the issues within its operation and these are as follows-
Balanced scorecard- this is a strategic model which assist the company in managing the
performance and this help company in identifying and improving internal operation of company.
This method is assistive to company in analysing and improving the overall internal working this
model involves four major areas that is business process, learning and growth, customers and
financial. In case Marie Curie manages all these elements properly then this will be improving
the performance of the company.
 Customer- this is the most important element for the company in getting successful and
with respect to Marie Curie the consumer includes the patient and other related people
who are coming to the health care. For the company it is necessary that patient and
related people coming to the place are happy and satisfied with the services.
 Financial- this is also very essential aspect for Marie Curie because without finance no
work can be done. This is particularly because of the reason that in case the finance will
not be available properly then this will be affecting the working of the company to a great
extent. the major source of finance for the company is the fundraising which they do from
different events (Wichaikhum and et.al., 2020). This is particularly essential for the
reason that in case funds will be generated in proper manner then this will be working in
better and effective manner.
 Learning and growth- this element of balanced scorecard is very important for Marie
Curie. This is particularly because of the reason that there are different types of changes
being taking place in external environment and this is necessary to be learnt by the

employees. Hence, Marie Curie need to improve on this and try to get all the latest things
and implement them in better and effective manner.
 Business process- this element of the model helps the company in analysing the way the
business is working and whether the business is in position to attain the business
objectives or not (Bondar and et.al., 2021). With respect to Marie Curie the business
process that is the working of the company is better and need to be improved. This
improvement is essential because this will assist company in improving the performance
more.
VRIO- this is another model which can be used by Marie Curie in order to find the issues or the
areas where company lacking. It is necessary for the company that they must identify their
competitive advantage and try to improve the areas in which they are not good. The VRIO
analysis assist the company in analysing the resources which are good with the company and the
areas in which they require improvement.
Resources Valuable Rare Imitable Organized
Employees ✓ ✓
Finance ✓ ✓ ✓
Patent ✓
Research and
development
✓ ✓ ✓ ✓
Information
technology
✓ ✓
With the analysis of the above table it is clear that the resources which are good for the
company involves research and development and finance. On the other side the resource which
need improvement in performance is employees and use of patent and information technology.
McKinsey 7 S
Another model used by Marie Curie is McKinsey 7s model. This is a model which
outlines or assists the company in analysing the organisational design and tries to achieve the
objectives of the business. The different elements of this model involved structures, skills,
strategy, system, style, staff and the shared values. For the effective management of the
organisation it is very necessary that proper utilisation of all these 7s is undertaken. Hence for

this the company is unable to divide that which are the soft S and which are the hard S. This is
necessary because in case this will not be implemented in proper manner then the organisational
design will not be good. Thus this will affect the working efficiency and attainment of the
objectives.
PESTLE Analysis
PESTLE Analysis is an external analysis that demonstrate the impact all different factors
belong to the external business environment create over business operations. This model
comprises with the factors like political, economic, social, technological, environment and legal
factor create an impact over the business operations. Role of this model is to allow the
organisation to identify various impacts different external factor create over the industry.
Political factor: is an external business environment factor that effectively influence to the
operations of the firm. Medical sector contain the special need and requirements of the society as
it has a direct relation with the health care of the people. The significance of the medical services
and sector drag the special interest of the government and political party to formulate and frame
policies that can allow the medical sector organisations to delegate the most advanced and
equipped medical facilities and services to the potential customers (Walsh, Bhagavatheeswaran
and Roma, 2019). The role of political factor is all in policy making. Government in United
Kingdom is highly concerned towards advancing and developing the scale of political factor
specially in context to medical facilities and services. Government further attract to the foreign
investment that is required in case of the medical sector. In order to advance the medical sector it
is necessary for the government to formulate and design the most suitable policies that can
support the stakeholder in approaching the medical services in more strategic manner. The role
political factor will play is to allow the stakeholders involve in the health care industry to design
policies that can favour to the betterment and growth of the entire institute. There are certain
issues like policies many times distract to the management for approaching the practices in a
certain specific direction. Man instances have been reported where the government changes the
policies on a regular basis that certainly influence to the strategic direction company is trying to
give to its organization.
Economic factor: is another major factor associated with external business environment belong
to the health care industry. Economic factor directly associated with the finances and the money
market that become a part of the health care sector. Per capita income in United Kingdom is very

well-equipped with heathy finances that allow and support to the people for appropriation the
bets possible treatment in the industry. Medical sector is very expensive as it takes a huge
amount of funds to treat and procure the disease. IN recent time after the pandemic funding in
the health care sector became an issue for the organizations. Companies require funds to
approach to the growth and development plan of the business (Kaneshamoorthy, 2020).
Unavailability of funds make it more challenging for the organization to approach all the growth
and development plan in the most effective manner. Inflation in the United Kingdom is also
sustained by the government in a controlled manner which could also support to the stakeholder
to approach the industry in more economical manner. Rate of interest charge by the bank and
other financial institute is also very high against the business loan take by the organization. This
creates an extra financial pressure or burden over the organizations to repay the deb.
Social factor: is also one of the core area belong to the external business environment which
create an impact or influence over the growth and development possibility of the health care
industry. In recent time staff turnover become an issue in the health care industry. Specially after
the pandemic people got afraid for working in the health care sector. Many doctors and health
care professionals got died in the pandemic situation that could offer the numerous challenges to
the institute operate in the health care sector to sustain and retain the human resources and
employees at different level or designation of the company (Li, 2018). Increased staff turnover
could further create an impact over the efficiency and ability of the organization to provide the
best cure practices to the patient. Increased level of staff turnover and employ turnover become
an issue for the organization as it do not feel able to motivate the best medication facilitates and
services to the potential patient in market. Lack of training also became a concern for the
organizations.
Technological factor: create a certain issue for the medical sector organizations. Due to not
having a most advanced systems lack of communication become an issue for the organization.
Inflation also get misplaced due to the technological barrier that fundamentally get affected to
the whole system.
Environment factor: is also the core area where PESTLE Analysis work. Companies and
hospitals are involved in providing the corporate social responsibility like practices. IN recent
time employee satisfaction became an issue (Chan, Lee and Woo, 2020). Many hospitals still not

followed the proper sanitization in hospitals and other such guidelines that further created an
impact over the staff turnover in the medical sector.
Legal factor: different laws such as data protection, equality, anti discrimination, health safety
and many more are associated with the legal factor of external business environment. After the
pandemic government regulations like sanitization and other guidelines need to follow. Many
times these guidelines are not followed and also employees of company are not properly trained
to follow up these guidelines.
SWOT Analysis.
SWOT Analysis is a model disclose all the strength, weakness, opportunities and threat
associated with the organization. This is an internal analysis model that disclose all the internal
aspects associated with the organization.
Strength:
 Resource management at the organization.
 Diversity in treatment
 Quality medication services.
 Internal resources of organization
Weakness:
 Lack of communication
 Lack of funding
 Lack of training to employees
 Staff turnover is high
 Non satisfied human resources
Opportunity:
 Providing training to employees
 Install the latest technology systems
 Approach to new investors
 Provide incentives to employees
 Conduct training programs
Threat:
 Competition in market
 Changing employee expectations

Donabedian Theory.
This model comprises with the structure, process and outcome. All these are the core aspects and
features of this model. This model sum up with three different dimensions that allow the
organization to process further in operations.
Structure: Marie Curie hold the well diversified and structured infrastructure which allow the
organization to sustain all operational role and responsibility in the best way possible. Company
has appointed human resources over each and every designated position in the organization
(Vankova, 2018). The organization has also equipped its human resources with quality resources
and infrastructure that can empower to the employee to perform the assigned role and
responsibility in the best way possible. Guidelines are also issued to each and every employee in
context to performing the role and responsibility at the organization. Supply chain management
system, is also designed by the organization that effectively meet up all the supply related need
and demand of the organization.
Process: Marie Curie has adopted a systematic process to channel all its operations. Employee in
the company tend to motivate the interaction on a regular basis. Still, there are certain issues in
communication between employees are reported that cod further influence to the growth and
development of the venture in respective target market (Gentry and et.al., 2018). Investigation
deflater to operations could also identify the fact that there are certain issues company is
currently facing which involve lack of funding, communication gap, lack of training related
issues and such other challenges and issues company is facing.
Outcome: the overall outcome is generated in such a form that company could not able to
deliver the quality operations. Outcome summarize with the morbidity, mortality and satisfaction
of the employee at the organization (Patry and et.al., 2021). Recently are Curie has faced the
issues related to the employee satisfaction due to the communication issues and also the cultural
influence is also there in the organization. Lack of training could also further influence to the
satisfaction level of the employee at the organization. Lack of funding could further restrict to
the organization for allocating the suitable resources to the employee at the organization.
Corporate social responsibility
Marie Curie has been involved din various social responsibility campaign. In recent time
the organization could not initiate in the corporate social responsibility campaign in away it w

ear;ire been involved. Lack of funding probably become one of the major reason why company
is not being very active towards performing the corporate social responsibility operations. The
impact of this is also over the growth and development possibility of the venture in respective
target market (Nyame-Asiamah and Ghulam, 2019). Corporate social responsibility is a key
legislative requirement company has to fulfil and due to the lack of available funds organization
could not perform these actions in the best way possible. Further, the ongoing campaigns could
also suffer due to the lack of communication and employee engagement and involvement in the
campaign. It can that all this could create a negative impact over the growth and development
possibility of the business in respective target market. Corporate social responsibility campaign
also creates an impact over the growth and level of development of the venture. Due to not being
able to perform all these campaigns company has faced a significant decline in the stakeholder
engagement. The impact of this is also seemed over the funding in company. Marie Curie is
facing an issue of lack of funding. Not many lenders and investors are taking an interest in the
organization and its operations.
Challenges
With the above strategic analysis many different issues have been identified which
negatively affects the working of the company. Hence, in this analysis Marie Curie will outline
the challenges from the above analysis so that they can improve their working in better and
effective manner. Some of the challenges which Marie Curie is facing as per the current strategic
analysis and previous literature review are as follows-
The most common challenge identified from the literature review and strategic analysis is
that in the current year the profitability of the company is more of the competitor and not Marie
Curie. Even though the company has increased its profit in comparison of the last year but in
comparison to Macmillan Cancer Support is not good. Hence, this is the major challenge for
which Marie Curie need to work in better and effective manner.
In addition to this, with the previous literature review it was identified that Macmillan
Cancer support is having good profit per employee ratio and not Marie Curie. This is a bad
position for the company as the profit per employee is less in comparison to the competitor
(Arampantzi, Minis and Dikas, 2019). Thus, this needs to be improved by the company and for
this they must find some of the solution to solve this problem. Along with this, with the help of
VRIO model as well it is highlighted that there is requirement of improving the employee

segment of company. This is because of the reason that employees are imitable which implies
that they can leave the company any time and this will affect the working of the company to a
great extent.
Along with this, with the help of strategic analysis it was also evaluated that there is
requirement for the company to have some growth so that the business can grow and develop.
This is necessary for Marie Curie that they must effectively analyse the different ways in which
they can get more growth opportunities.
In addition to this, another challenge being faced by Marie Curie is the competition in the
external environment. This is particularly because of the reason that already there is high
competition and Marie Curie has to work in the same environment. This there is requirement of
bringing some new innovation or creativity within the business and its operational activity so that
its performance is being increased and improved.
The Marie Curie is facing a challenge related to the lack of fund, employee turnover, lack
of communication and such like of issues. The direct impact can be seen over the performance of
the venture in respective target market. Lack of fund is allowing to the organization for facing an
issue related to liquidity, financing in every operation undertake by business and such related
impacts can be seen. Operational effectiveness also get affected due to all the issues and
challenges company is facing at this point in time (Amor‐Esteban, Galindo‐Villardón and
García‐Sánchez, 2020). Employee turnover has also improved which could further influence to
the operational effectiveness and quality of the venture. Many patients could also remain
unsatisfied due to all different operational or functional issues company is facing. Staff turnover
is further increasing the training and development cost of the organization. Marie Curie involved
in providing the suitable training to improve the skill and efficiency of the human resources. Due
to not being able to properly allocate training programs ability of the human resources not
getting cherished at the organization.
Solutions
With the analysis of the challenges it is clear that Marie Curie is facing many different
types of challenges and there is requirement of bringing some of the improvement. Hence, some
of the solution for improving the operational efficiency of Marie Curie is as follows-
The most common solution to the problem of Marie Curie is that they must effectively
work on marketing of the services being provided by company. This is particularly because of

the reason that marketing will improve many different types of problem of company. For
instance, marketing will assist in improving the profitability of the company and also this will
attract more people towards the services of Marie Curie (Abrahms, 2019). Hence, as a result of
this sales will increase and ultimately the profit will also increase. Moreover, good marketing
plan will help the company in improving the competitive advantage as well and resource
capability will also increase in better and effective manner.
Along with this another solution to Marie Curie for improving the performance is to
implement proper and good market research plan. The reason underlying this fact is that in case
the market research will be undertaken in proper and better manner then this will provide
complete knowledge relating to latest changes and these can be implemented in the company.
Hence, this through knowledge of market and the latest changes will be helping Marie Curie in
improving the working and try to overcoming the various challenges. Along with this the market
research will also help the company in analysing the strategies of competitors as well before
making any strategy. This will provide a base to Marie Curie that other competitors are using
what type of strategy so that they can also make the same kind of strategies.
Management of the Marie Curie can adopt the policy where it hires the professional
trainer who can allocate the suitable training to the employee. This will certainly allow the
management to train its employee and further to improve the operational effectiveness.
Approaching new investor will be a suitable way to overcome the funding need of the company.
The organization is currently facing an issue where lack of funding becomes an issue.
Approaching new investor will allow the company to attract more funds as new investors always
look for the healthy options. Latest and modified systems can install to overcome the
communication barriers at the organization. This will allow the company to allow the employee
to coordinate and connect with each other effectively. This is a highly recommend solution
company can implement in order to overcome the communication issues at organization.
Changing the culture of company is also required. This is necessary that they are Curie should
focus over changing the overall culture of the organization. This will certainly allow to the
management to introduce new practice success as incentive policy, bonus policy, performance
based bonus and such other. This is important that management should focus over m, motivating
to the employee for performing more effectively. This will require for the employee to put extra
efforts to achieve high efficiency. Performance based inventive will certainly motivate to the

employee to put extra efforts for achieving the better productivity and work efficiency. This is a
much-needed solution company can implement in the business in order to approach the business
objective in the best way possible.
Implementation
With the above analysis of the solution it is clear that all the methods are essential for
improvement of the business. But the one solution which is more beneficial is hire professional
trainers who can impart knowledge relating to latest changes (Villafranca Jiménez and Gutiérrez-
Carrillo, 2019). The implementation will require the following steps to be followed-
Stage 1
The objective of the present recommended action plan is as follows-
To install and effective training in the government program by hiring at least three
professional trainers within the time duration of two months.
Stage 2
The second stage of the one which outlines the whole process through which the
implementation will take place. In the present case of installing or hearing the professionals these
steps taken will involve the analysis of the current market. This is necessary because it will assist
Marie Curie in evaluating the current external environment. These changes will help the
company in evaluating that what kind of professionals or trainers have to be hired for improving
and installing good training and development program within the company. In addition to this
after selecting the professionals they will be recruited within the company and will be provided
the responsibility of training the employees present. And as a result of this new training system
will be installed within Marie Curie.
Stage 3
In this stage measuring the outcome or setting the parameter for measuring the outcome
is being undertaken. In this stage the comparison of the actual work done and the set objective is
being compared. This comparison is being undertaken in order to evaluate the fact that whether
the stated objective has been attained or not. With respect to the current objectives the use of KPI
that is key performance indicator will be used in order to evaluate that whether the objective was
attained or not. Along with this the views of stakeholders will also be undertaken with respect to
the current objective. This is necessary because in case stakeholders are not satisfied with
working then it will affect the performance of the company.

CONCLUSION
In the end it is concluded that the performance of Marie Curie is good but then also there
are some of the challenges which the company is facing. This was analysed with help of use of
different strategic tools like PESTLE, SWOT, Ansoff matrix and others. Along with this it was
inferred that there are different challenges which the company is facing. The main challenge
identified was that company is not performing better than the competitor Macmillan Cancer
support and other challenges like competition, low profit per employee and many others.
Recommendation
With the above analysis it is clear that there are different challenges and issues which the
company is facing. Hence, some of the recommendation for improvement of Marie Curie is as
follows-
The company must work on effective training and development strategies so that any
change can be implemented in proper and effective manner. This is essential because of the
reason that in case the training will not be imparted then this will be affecting employees and
their growth.
Another recommendation to the company is that they must also provide some motivation
schemes financial and non- financial in order to motivate the employees. This will increase
morale and interest of employees within the company and employee turnover will reduce.

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Online

Ansoff Matrix. 2022. [Online]. Available through: <
https://corporatefinanceinstitute.com/resources/knowledge/strategy/ansoff-matrix/ >