Marketing and Communications

Running Head: MARKETING AND COMMUNICATION 0
Marketing and Communications
(Student Name)
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MARKETING AND COMMUNICATION 1
Table of Contents
Introduction......................................................................................................................................2
Achieving marketing objectives......................................................................................................2
Target Audience...............................................................................................................................2
Element of Promotional Mix...........................................................................................................3
Key Message....................................................................................................................................3
Promotional Channels......................................................................................................................3
Marketing Communication Mix......................................................................................................4
Method of measuring Effectiveness of Video Campaign................................................................4
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

MARKETING AND COMMUNICATION 2
Introduction
Mark and Spencer are one of the foremost businesses in the global market. Mark and Spencer
have introduced a new product in the market for which they have arranged campaign. They
targeted their consumers according to the products they are introducing in the market (Zhang et
al., 2018). In the ensuring context of the report, there will be a comprehensive discussion on the
marketing campaign arranged by the company.
Achieving marketing objectives
The company achieved its targeted objectives by adopting an effective marketing campaign as it
will be explained through DRIP marketing theory:
Differentiate: The Company differentiates its product from others in the same domain as the
advertisement of Mark & Spencer focused on beef traceability. They introduced a variety of
product with one flavor that provides options for the consumers to eat whatever they want.
Reinforce: here the aim of the company is to remind the consumers towards the benefits of the
product. Therefore, Mark and Spencer describe their brands as an experienced wrapped in a
promise. They demonstrate the experience by producing attractive video in which they focus on
the presentation of food that brings water in the mouth of consumers.
Inform: the company informs the consumers about their new products in the market by providing
attractive video to the, It covers a variety of products that will be offered by the company to their
consumers.
Persuade: it refers to induce the prospect of an individual to behave in a certain manner. Mark
and Spencer build the relationship with their consumers by getting it emotional connect with
them as they connect with them through the platform of YouTube and TV. In YouTube, the
consumers can share their views that made them connected towards the company (Wall and
Spinuzzi, 2018).