This document provides an introduction to the digital marketing strategy adopted by Marks and Spencer, a British international retailing company. It discusses the digital platforms used by the company and conducts a PESTEL analysis to understand the impact of external factors on their digital marketing campaign. The document also compares traditional and digital marketing.

Assessment Brief 2020/21 A

Assessment brief for the Digital Marketing Strategy module at Richmond University, involving the evaluation of PESTEL factors influencing digital marketing campaigns, analysis of the effectiveness of the social web for brand building, and critical analysis of integrating traditional and digital marketing to achieve strategic objectives.

This document contains a digital marketing strategy for Marks and Spencer. It includes information on how to improve online visibility and attract more customers.

Digital Marketing Strategy for Marks and Spencer

This document discusses the integration of traditional and digital marketing for attaining strategic objectives. It explores the effectiveness of social web in developing brand awareness and loyalty. The chosen company, Marks and Spencer, is used as a case study.

Integration of Traditional and Digital Marketing for Strategic Objectives

This report discusses the strategic management of Marks and Spencer, including their strategies, leadership style, change management, and sustainability efforts.

Business Development

Leadership Management

Political Science

Strategic Management: Marks and Spencer

This report analyzes the internal and external environment of Dark Woods Coffee Company and provides a plan to target different market segments using digital marketing communications.

Marketing

Digital Marketing Report for Dark Woods Coffee Company

This assignment analyzes the impact of macro environmental elements on Starling Bank, a digital challenger bank in the UK. It examines the political, economic, social, technological, environmental, and legal factors that affect the bank's performance. It also discusses the internal environment of the bank, including its valuable resources and competitive advantage. Additionally, it analyzes the external competitive atmosphere using Porter's Five Forces model and suggests strategies for strategic planning.

Impact of Macro Environmental Elements on Starling Bank

Artificial Intelligence

This business plan focuses on the development of a digital solution for Srapview, a company that provides gym products. It includes a detailed analysis of the macro environment, market and industry analysis, competitor analysis, marketing and pricing strategy, operational plan, and financial requirements.

Kent State University

Business Plan for Digital Solution

This research report focuses on the importance of digital media technologies in enhancing the performance and development of the organization. It includes a study on Marks and Spencer, their adopted digital media platforms, benefits, and challenges faced while implementing information technologies. The report aims to provide strategies for companies to adopt suitable digital media platforms and overcome implementation barriers.

Digital Marketing Strategy for Marks and Spencer

End of preview

Integration of Traditional and Digital Marketing for Strategic Objectives

Strategic Management: Marks and Spencer

Digital Marketing Report for Dark Woods Coffee Company

Impact of Macro Environmental Elements on Starling Bank

Business Plan for Digital Solution

Significance of Information Technologies and Digital Media Platforms for Organizational Performance: A Study on Marks and Spencer

Digital Marketing Strategy for Marks and Spencer

End of preview

Integration of Traditional and Digital Marketing for Strategic Objectiveslg...

Strategic Management: Marks and Spencerlg...

Digital Marketing Report for Dark Woods Coffee Companylg...

Impact of Macro Environmental Elements on Starling Banklg...

Business Plan for Digital Solutionlg...

Significance of Information Technologies and Digital Media Platforms for Organizational Performance: A Study on Marks and Spencerlg...

Integration of Traditional and Digital Marketing for Strategic Objectives

Strategic Management: Marks and Spencer

Digital Marketing Report for Dark Woods Coffee Company

Impact of Macro Environmental Elements on Starling Bank

Business Plan for Digital Solution

Significance of Information Technologies and Digital Media Platforms for Organizational Performance: A Study on Marks and Spencer