Mark & Spencer Relationship with Other Manufacture

Added on -2020-02-05

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ManagingCommunication
TABLE OF CONTENTSIntroduction......................................................................................................................................3Task 1 ..............................................................................................................................................31.1.................................................................................................................................................31.2.................................................................................................................................................41.3.................................................................................................................................................4Task 2...............................................................................................................................................52.1.................................................................................................................................................52.2.................................................................................................................................................52.3.................................................................................................................................................6Task 3...............................................................................................................................................73.1.................................................................................................................................................73.2.................................................................................................................................................73.3.................................................................................................................................................83.4.................................................................................................................................................9Task 4...............................................................................................................................................94.1.................................................................................................................................................94.2...............................................................................................................................................114.2...............................................................................................................................................124.3...............................................................................................................................................12Conclusion.....................................................................................................................................12REFERENCES .............................................................................................................................142
INTRODUCTIONCommunication is very important in an organizations as to perform the basic function ofmanagement. Effective communication helps mangers to perform their jobs and responsibilitiesin the company. Present report is based on Marks and Spencer, it is one of the leading retailer ofUK. It entered int a market for long term relationship with other manufacturers. In the presentreport there have been explained the system used for communicating key information andknowledge to stakeholder. Along with that, analyses the potential barriers to Effective workplacecommunication, Apart from that, it have been identified measures to evaluate the success of theplan to improve workplace communication.TASK 1 1.1There are different stakeholder of Marks and Spencer and they all need informationrelated to their organization for their needs. Different stakeholders are as follow Employees: At Marks and Spencer employee need regular communication related toinformation of customers need. Employee manufacture product so they need data whichtype of product they need produce and in which quantity (Beresford, 2010, ). Formanaging the employee in company manager of company need to use differentcommunicative system. Employee need information about company goals and objective,employment plan, appraisal method etc.Customers: Customer need information regarding the quality of product and serviceswhich Marks and Spencer is providing to them. If customers are not get detailinformation of products they may lose their customer.Supplier: Supplier want information about product demand, expected quality anddelivery date. It is important for Marks and Spencer to make relationship with supplierthrough regular contacts to maintain the profits of company (Fisher, 2010). If there is noeffective communication with supplier organization can lost its supplier to competitor 3
1.2There are different methods used to communicate with different stakeholder related tokey information of Marks and Spencer are as followCommunication system for employees are Meeting: It is the most common way of communication. Through this manager ofcompany can give information to all its employee in meeting. Gathering all the workersin a meeting and and take their attention (Harmsworth and Turpin, 2010,). In meetinginvolve staff members so that it become two way process.Face to face: At Marks and Spencer if manager wants to share some information toindividual. Then it can communicate face to face with employee and share all informationverbally. Manager can talk to one to one basis with individual by making proper eyecontact with them.Communication system for customers:Email: At Marks and Spencer manager can send information regarding the productsinformation to customers. Customers who are subscribed for their opt out newsletter weresend information automatically by company. It is easy way to communicate withcustomers. Customers can also reply if they need any information related to theirproducts and services. Phone call: By making phone call manager of company can easily talk to customers ancan take feedback regarding their service and products (Lunenburg, 2010). Through thisverbal communication customer get all the information of products easily.1.3There are many potential barriers to effective communication at Marks and Spencer. Thisbarriers are as follow:Background noise: At the time of communicating at phone one of the barrier is noise.Marks and Spencer need to make a separate office where any one can talk with facingany disturbance from background noise. Lack of concentration: At Marks and Spencer when two parties such as manager andclients are communicating verbally or in written form then barrier is lack of concentrationfrom one or both the parties. For example if any Clients need a quick reply of email by4

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