Marketing Report Analysis: Sales, Customer Needs, and Strategies

This report provides an analysis of a marketing report focusing on the sales performance and customer insights of ARLS products. It reviews the first three months of sales figures, highlighting trends and identifying customer needs. The report examines the main market segments for Stingray’s products, detailing customer attributes and purchase methods. It evaluates past marketing and positioning strategies, assessing their effectiveness in influencing customer purchase decisions and meeting customer expectations. The analysis also covers customer service capabilities, comparing them to industry standards, and explores customer digital footprints within the digital funnel, commenting on engagement journeys and customer expectations. The report references relevant academic sources to support its findings and recommendations, providing a comprehensive overview of the marketing challenges and opportunities for ARLS products. The report also provides the bounce rate for different pages of the website and the impact of digital channels on customer acquisition.

Analyse Marketing Report

Table of Contents
TASK...............................................................................................................................................3
Review the first three months sales figures of ARLS products and also determine the
consumer need for product.....................................................................................................3
Highlight the main market segment of Stingray’s product and identify customer attribute that
is identifies in marketing report..............................................................................................3
Review past marketing and positioning and determine how it is focused on motivating and
influencing the customer purchase decision. Determine whether the product meets customer
expectation and how the product marketing strategies solves the customers’ needs.............3
Identify Stingray’s customer service capability and rate customers satisfaction as compared to
other firms..............................................................................................................................4
Determine appropriate data to analyse and customer digital footprints within digital funnel.
Comment on engagement journey and customer expectations..............................................4
REFERENCES................................................................................................................................5

TASK
Review the first three months sales figures of ARLS products and also determine the consumer
need for product.
The First three month sale figure of company was good at first month company was facing
a low sale in first two or three week but later on the sale figure goes up. In Second month the
starting of the sales was good even in its second week the demand for the product is increasing.
In third month the sale was started with a good sale margin there was a rise in the demand of
product due to which the sale of ARLS increases (Moraes and et. al., 2019). The reviewing
pattern of the product is good people are liking the product but some consumer are facing the
problem of customer services the company must work on it in order to increase customer
experience.
Highlight the main market segment of Stingray’s product and identify customer attribute that is
identifies in marketing report
The market segment of product is Brain, AI and Washi. The age bracket for customers of
Brain is 35-40 whereas for AI is 35-49 and for washi is 25-39. The Customer learned about the
product through TVC, Facebook and radio. The purchase method for Brain is through retail
store, for AI is direct through online mechanism and Washi can be purchased through retail
store.
Review past marketing and positioning and determine how it is focused on motivating and
influencing the customer purchase decision. Determine whether the product meets
customer expectation and how the product marketing strategies solves the customers’
needs.
The Marketing and positioning of the company is average as the company faces many
problem due to which they looses more and more people for providing poor content, calls to
action, bad enquiry process and poor quality traffic. It somehow meets the customer expectation
by providing them virtual tutor to learn the guitar through which customer can easily learn how
to play guitar. The people used to purchase for their wife, friends and children so that they can
learn the how to play guitar. The Marketing strategy which is used by company is paid
advertising, display, organic search, referral and social. The Company must focus on providing
effective product that attract customers and fulfil their needs.

Identify Stingray’s customer service capability and rate customers satisfaction as compared to
other firms
The Customer services capability of the company is not so good people are facing many
problem due to which the reputation of the firm is decreasing even customer is giving negative
feedback which looses the customer base. The Customer faces problem of bad enquiry process,
bad usability, poor calls to action and achieving low relevance for user.
Determine appropriate data to analyse and customer digital footprints within digital funnel.
Comment on engagement journey and customer expectations.
The Customer digital footprint was not so good due to which company losses many people
and fails to attract visitor. The Company homepage offers poor quality traffic due to which the
user achieves low relevance. The product service page of application provides poor content and
bad usability due to which they loose around 1750 people. The Contact page also offers poor
calls to action due to which 750 people leave the application. The Company also offers a bad
enquiry process that affects the relationship with customers as they get poor service. The
customer is expecting more from the company by making improvement in customer service so
that they can install the application effectively without facing any issues and problem (Deryabina
and Trubnikova, 2019). The Bounce rate of homepage was 40%, product service page was 35%,
contact page was 15% and enquiry was 8%. The Existing digital channel was effective to attract
customers but company must focus on new marketing strategies to gain string customer base.

REFERENCES
Books and Journals
Deryabina, G. and Trubnikova, N., 2019, April. Digital B2B Communications: Economic and
Marketing Effects. In Institute of Scientific Communications Conference (pp. 866-875).
Springer, Cham.
Moraes, J. C. D. D and et. al., 2019. Synergies and conflicts between marketing and supply chain
management key performance indicators. World Review of Intermodal Transportation
Research. 8(1). pp.78-96.