MARKET ACCEPTANCE OF B2B PRODUCTS 4 MARKET ACCEPTANCE OF B2B PRODUCTS Market Acceptance of B2B Products Author Note: Introduction: 3 New product adoption activities and results: 3 1st part: 3 Strategies of Volvo to stimulate adaptation of Powertrain Cummins Natural Gas trucks: 3 Marketing: 4 Value addition products strategy: 4 2nd part: 5 Success standards of new product adoption strategy by Volvo: 5 3rd part: 6 Improvement of stimulation of product adoption among customers by Volvo:
Market acceptance of B2B products
Added on 2020-05-28
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Running head: MARKET ACCEPTANCE OF B2B PRODUCTSMarket Acceptance of B2B ProductsName of the Student:Name of the University:Author Note:
1MARKET ACCEPTANCE OF B2B PRODUCTSTable of ContentsIntroduction:...............................................................................................................................3New product adoption activities and results:.............................................................................31st part:....................................................................................................................................3Strategies of Volvo to stimulate adaptation of Powertrain Cummins Natural Gas trucks:....3Marketing:..........................................................................................................................4Value addition products strategy:...........................................................................................42nd part:...................................................................................................................................5Success standards of new product adoption strategy by Volvo:............................................53rd part:....................................................................................................................................6Improvement of stimulation of product adoption among customers by Volvo:....................6New product diffusion activities and results:.............................................................................61st part:....................................................................................................................................6Activities Volvo undertakes to improve market diffusion of LNG driven trucks:................6Sustainability:.....................................................................................................................7Driver safety attributes:......................................................................................................72nd part:...................................................................................................................................8Success standards of new product diffusion strategy by Volvo:............................................83rd part:....................................................................................................................................9Improvement of stimulation of product diffusion among customers by Volvo:....................9Additional measures to improve product market acceptance:...................................................9
2MARKET ACCEPTANCE OF B2B PRODUCTS1st part:....................................................................................................................................9Short-term measures to improve market acceptance of the new product:.............................9Discounts on sale:..............................................................................................................9Free after sales services:...................................................................................................102nd part:.................................................................................................................................10Long-term measures to improve market acceptance of the new product:...........................10Acquire logistics companies in every market:.................................................................10Innovation in LNG driven trucks:....................................................................................10Indentified bottlenecks and resolutions:...................................................................................11Current variables in tracking market acceptance of the product:.............................................12Conclusion:..............................................................................................................................12References:...............................................................................................................................13
3MARKET ACCEPTANCE OF B2B PRODUCTSIntroduction:Companies manufacturing business to business (B2B) products introduce newproducts to their product lines in response to the new emerging needs of their businesscustomers. They make strategies to ensure market acceptance of these products at two stagesnamely, the adoption stage and the diffusion stage. These manufacturers also makestrategies to deal with business bottlenecks which they encounter to market these expensiveB2B products and keep on tracking the market acceptances of the products. They makestrategies to improve the market penetration of their B2B products based on the findings onthese tracking activities. The chosen new product of for the study is the ‘PowertrainCummins Natural Gas’ which is a member of the liquid natural gas (LNG) drivencommercial vehicle product line owned by the Swedish multinational automobilemanufacturer Volvo (volvotrucks.us, 2018). The paper would delve into the marketacceptance strategies which Volvo takes to ensure that its new products gain high rate ofmarket adoption and diffusion. It would also study the strategies the company uses to assessand enhance the market position of these new B2B products.New product adoption activities and results:1st part:Strategies of Volvo to stimulate adaptation of Powertrain Cummins Natural Gas trucks:The following are the strategies which Volvo adopts to stimulate adoption of its newB2B products like Powertrain Cummins Natural Gas among individual business customerslike logistics companies:
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