Market Acceptance of B2B Products

Added on - 28 May 2020

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Running head: MARKET ACCEPTANCE OF B2B PRODUCTSMarket Acceptance of B2B ProductsName of the Student:Name of the University:Author Note:
1MARKET ACCEPTANCE OF B2B PRODUCTSTable of ContentsIntroduction:...............................................................................................................................3New product adoption activities and results:.............................................................................31stpart:....................................................................................................................................3Strategies of Volvo to stimulate adaptation of Powertrain Cummins Natural Gas trucks:....3Marketing:..........................................................................................................................4Value addition products strategy:...........................................................................................42ndpart:...................................................................................................................................5Success standards of new product adoption strategy by Volvo:............................................53rdpart:....................................................................................................................................6Improvement of stimulation of product adoption among customers by Volvo:....................6New product diffusion activities and results:.............................................................................61stpart:....................................................................................................................................6Activities Volvo undertakes to improve market diffusion of LNG driven trucks:................6Sustainability:.....................................................................................................................7Driver safety attributes:......................................................................................................72ndpart:...................................................................................................................................8Success standards of new product diffusion strategy by Volvo:............................................83rdpart:....................................................................................................................................9Improvement of stimulation of product diffusion among customers by Volvo:....................9Additional measures to improve product market acceptance:...................................................9
2MARKET ACCEPTANCE OF B2B PRODUCTS1stpart:....................................................................................................................................9Short-term measures to improve market acceptance of the new product:.............................9Discounts on sale:..............................................................................................................9Free after sales services:...................................................................................................102ndpart:.................................................................................................................................10Long-term measures to improve market acceptance of the new product:...........................10Acquire logistics companies in every market:.................................................................10Innovation in LNG driven trucks:....................................................................................10Indentified bottlenecks and resolutions:...................................................................................11Current variables in tracking market acceptance of the product:.............................................12Conclusion:..............................................................................................................................12References:...............................................................................................................................13
3MARKET ACCEPTANCE OF B2B PRODUCTSIntroduction:Companies manufacturing business to business (B2B) products introduce newproducts to their product lines in response to the new emerging needs of their businesscustomers. They make strategies to ensure market acceptance of these products at two stagesnamely,the adoption stageandthe diffusion stage. These manufacturers also makestrategies to deal with business bottlenecks which they encounter to market these expensiveB2B products and keep on tracking the market acceptances of the products. They makestrategies to improve the market penetration of their B2B products based on the findings onthese tracking activities. The chosen new product of for the study is the ‘PowertrainCummins Natural Gas’which is a member of theliquid natural gas (LNG) drivencommercial vehicle product lineowned by the Swedish multinational automobilemanufacturerVolvo(volvotrucks.us, 2018). The paper would delve into the marketacceptance strategies which Volvo takes to ensure that its new products gain high rate ofmarket adoption and diffusion. It would also study the strategies the company uses to assessand enhance the market position of these new B2B products.New product adoption activities and results:1stpart:Strategies of Volvo to stimulate adaptation of Powertrain Cummins Natural Gas trucks:The following are the strategies which Volvo adopts to stimulate adoption of its newB2B products like Powertrain Cummins Natural Gas among individual business customerslike logistics companies:
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