Market Acquisition in the Australian Tourism Sector

Running head: MARKET ACQUISITION
Market Acquisition
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Author Note

1MARKET ACQUISITION
Executive Summary:
The modern market is immensely congested with high number of market competitors in the
usual business plans and the return on investment in those plans are largely decreasing. The
time has come for the introduction of a new idea into the system of investment and one of the
major field in which the return on investment is incredibly high is the tourism sector. The
tourism industry is significantly evolving in the country Australia and is going to be a major
source of revenue for the government in near future (Pham et al. 2013). The tourism sector is
having a growth rate which is increasing over six percent of the same in the previous year and
the tourism department of the country is grabbing the growth with the entries of new concepts
in the tourists’ satisfaction. The number of advantages starting from employment generation
to considerable growth, education and the upgrade in the style of living for the people of the
country is strongly visible to the government of the Australia. The government prioritized the
tourism sector with prime focus on those factors and that is significantly visible with the
infrastructural development of the country. With the significant updates in the facility of the
airports and the roads for travelling and the construction of the new roads to link the tourism
centres, the Australian government is putting their best foot forward to capture the global
market of tourism. It is high time for an organization like Axis Investments to enter the
tourism market with the possible acquisition of the Sealink Travel Group.
Sealink Travel Group is known be a private organization which operates in the
tourism sector with high level appreciation from its customers. It generally provides the
tourist and travel services and is widely known for its excellence in the service. The
organization is a public company and was founded in 1989 and it is currently having its
headquarters in the Adelaide, Australia (Sealinktravelgroup.com.au, 2018). The Business
took place with the purchase of Kangaroo Island Sealink in the year 1989 and was greatly
boosted with several other buys like Subritzky Ferrries in 2004. The organization is serving