A Case Study of Small Business Marketing 2022

Running head: MARKETING
ADVERTISING AND PROMOTION: A case of small business marketing
Name of the student:
Name of the university:
Author note:

1
MARKETING
Traditional advertising mix
 Media to be used- Social media marketing would be used for uploading the
information related to the launched T-shirts. As a matter of specification, mention can
be made of the Facebook, Instagram where hashtags would be used for luring the
customers towards the newly launched T-shirts. A separate page would be created in
the facebook, where the customers’ comments would be collected for the newly
launched T-shirts. Contests related to the purchase would be an effective means of
luring the children towards the brand image. These contests would enhance the brand
loyalty.
 Reaching the target audience- Target segmentation would be conducted for
identifying the customers, whose needs is to be catered for increasing the sales
revenue and profit margin. The targets of millennials, Disney, Star Wars, Superheros
and Micheal Godard has been identified for expanding the customer rate. Among
these, the targets of Star Wars would be effective for providing quality T-shirts to the
children. This is because, they are passionate towards cartoon characters and like to
flaunt it in their dresses, as a status symbol. Sponsoring in the fairs and events would
be an effective means for increasing the sales revenue and profit margin.
 Timing considerations- Action plans would be prepared for completing the
activities, according to their urgency.
Activities Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
Week
8
Preparing
budget
Meetings
Celebrity

2
MARKETING
endorsement
Product
launch
premier
Social media
marketing
Evaluation
Closure
Table: Action plan for the marketing campaign of T-shirts
(Source: Created by the author)
After the creation of the action plan, meetings would be conducted for assessing its
feasibility in terms of placement and positioning of the T-shirts to the customers.
Measurements through the means of IPECC (Initiating, Planning, Executing, Controlling and
Closing) would be effective in terms of mapping the journey of the T-shirts according on a
long term benefit planning. In this context, goals are crucial in terms of improving the focus
on producing effective quality T-shirts for the children. In the initial stage, short term goals
are required for stabilizing the position in the competitive ambience of the market.
 Cost conditions- This aspect includes budget, which enhances the awareness of the
personnel regarding the expense behind the marketing activities. This process needs
the involvement of the HR manager, Senior Operations manager, CEO, board panel,
the employees and the head of the departments.
Activities Cost ($)
Brochures, leaflets 10,000
Advertising campaigns 20,000