School of Business Plagiarism Declaration Assessment 2022

Student ID Student Name(s)

Table of Contents
Executive Summary............................................................................................... 4
1. Corporate Level Strategy and Boston Group Consulting Matrix......................5
2.0. Growth Share Matrix....................................................................................... 6
2.1. The procedure for computing the Boston Consulting group’s product portfolio
matrix 6
1. International and Cooperative Strategy........................................................10
1.1. Type of international strategies...........................................................10
1.1.1. Type of strategy used.......................................................................10
3.1.3. The nature of the alliance...................................................................12
1.1.2. Core competencies of the company selected...................................13
1.1.3. Strategic competitiveness outcome..................................................13
1.1.4. Type of market cycle........................................................................13
1.1.5. Compliance requirements.................................................................14
2.0. Merger and Acquisition Strategy..................................................................14
1.2. Type of merger recommended for Blue Buddies.....................................14
1.3. Reason for merger between Nazara Technologies and Blue Buddies.................14
1.3.1. Advantages of merging to Blue Buddies...........................................15
1.3.2. Demerits of merging to Blue Buddies...............................................16
1.4. Complementary resources......................................................................16
1.5. Potential issues or challenges.................................................................16
2. Code of Conduct............................................................................................ 18
2.1. Objectives of code of conduct.................................................................18
3. Corporate Governance (C.G).........................................................................20
3.1. Pillars of corporate governance...............................................................20
3.2. Roles of corporate governance............................................................20
3.3. Key stakeholders and their roles.............................................................20
4. Monitoring Strategic Performance.................................................................22
5. References.................................................................................................... 24

Executive Summary
Investment decisions require proper market analysis and clear agenda from the investing experts.
Organizations that conduct thorough market research often come up with the best strategies to edge their peers in
the market. The modern market that focuses in innovation and discovery of new methods of production requires
firms to develop their strategies based on clear frameworks for expansion and diversification of production.
This paper contains an analysis of Blue Buddies Company strategies used for cooperating or competing
other firms in the industry. The first part deals with investigation of the corporate strategy and the Boston
consulting Group matrix. The following section deals with internationalization and co-operatives strategy. Next
in line is an evaluation of the concept of mergers and acquisition. This is followed by an insight into corporate
governance then the code of conduct used guiding the operations in the organization. The final section deals with
a monitoring strategy that guides the implementation process in the organization to ensure fruition of the project.
Based on the potential existing in the industry, Blue Buddies have the opportunity to expand and
establish many branches in countries such as India and China. Based on the assumptions and literary appreciation
of this paper, there is potential for growth and development when firms co-operate rather than compete blindly.

1. Corporate Level Strategy and Boston Group
Consulting Matrix
A corporate level strategy is established when an organization makes a unit decision that affects
operations in all its branches. Blue Buddies relies on such strategies as diversification to maximize the
profitability of its two main products, that is, Red Box and Blue Box ventures in Roundland and
Starland to maintain its streams of financial capital flows in the future. Besides, this is its approach to
deal with the stiff competition facing the organization in the international market.
According to Bartes (2015), firms that rely product diversification as a corporate level strategy
like blue Buddies have ample time to focus its attention on what it can produce best by specialising. As
stated in the simulation report, the focus of Blue Buddies is to maximize the share price index.
The design of Boston Consulting group’s product portfolio matrix follows a long-term strategic planning
to make investment decisions. It is a decision protocol made of a quadrant design using the results from
marketing research (Djordjevic, 2018).
Advantages that Blue Buddies can get from diversification strategy
Guaranteed economies of scope: Blue Buddies will enjoy the capability of using existing technological
resource to produce diversified commodities and sell in the same market.
Assured on market availability: given the market demand for its wireless video games and its unique
technology, the firm has the opportunity to sell its commodities at a relatively higher price compared to the
market price adopted by competitors.

2. Growth Share Matrix
The growth share matrix also known as the Boston Consulting group’s product portfolio matrix (BCG
matrix) is one of the corporate tools used by managers for strategic planning to make decisions either to wind up
or continue investing in a given product (Gracia, & Quezada, 2016). This tool can be used by Blue Buddies to
investigate the strategic position of its major products for making investment decisions.
2.1. The procedure for computing the Boston Consulting group’s product
portfolio matrix
Determination of the relative market share and the market growth rates
It is common knowledge that higher corporate market share yields higher returns on investment.
This comes from the experiences of economies of scale. Higher market growth corresponds to higher
earnings and higher operational costs. The market growth rates are obtained from the simulation report.
Relative market share= the fir m' smarket share ( revenue )
main competitors market share∨revenues ∗100
%of corporate revenues for Round ¿ box= 851
6276 * 100 = 13%
%of corporate revenues for Round ¿ 1= 1265
6276 *100 = 20%
%of c orporate revenues for Round ¿ 2= 1941
6276∗100=31%
%of corporate revenues for Round ¿ 3=2219
6276 * 100 = 35%
Step four: the matrix table 1
No Brand Total Revenues %of corporate
revenues
Largest rival’s market
share
1 Round Red box 851 13% 14%
2 Round Blue 1 1265 20% 22%
3 Round blue 2 1941 31% 30%

4 Round blue 3 2219 35% 32%Blue Buddies product market share table 3 simulation result
As seen in the simulation results presented on table three, the market share and the growth rate of Blue
box increased significantly from year 46 to 49.
On the contrary, Blue Box recorded small changes in revenue generation over the simulation period
between year 46 and 49 as seen in table 3.
Decision criteria:
MARKET
GROWTH
HIGH
Marke
t
share
LOW
LOWHIGH
STARS
QUESTI
ON
MARKS
CASH
COWS
POOR
DOGS