Market Analysis and Marketing Strategy of L’Oreal Paris

Market Analysis and Marketing Strategy
Case Study of L’Oreal Paris

Table of Contents
Introduction.................................................................................................................... 3
Overview of the organisation.............................................................................................. 4
Market Analysis.............................................................................................................. 4
Macro Environment Analysis: Porter’s five forces.................................................................4
Competitive Analysis..................................................................................................... 6
Marketing Strategy........................................................................................................... 6
Conclusion..................................................................................................................... 7
References..................................................................................................................... 8

Introduction
Marketing is an extremely important tool for every business in the contemporary era of business.
With globalisation defeating all the global barriers competition has increased significantly in the
market and hence, it has become important for top multinational organisation to emphasise on
developing a strong marketing strategy which would help the organisation to sustain in the
market for a long time. L’Oreal Paris is one of the most renowned cosmetics brands that has
worked all across the world with time. The organisation has been able to expand its business in
different countries with effective marketing and awareness creation (Chernev, 2018). It is
planning to expand its operations completely in India which is why this paper is important.