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Market Analysis and Sales Development of Godiva-Hong Kong

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Added on  2019-10-16

Market Analysis and Sales Development of Godiva-Hong Kong

   Added on 2019-10-16

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Table of ContentsMarket Analysis and Sales Development of Godiva-Hong Kong..................................................................1Background..................................................................................................................................................3Aim of the study......................................................................................................................................3Research questions......................................................................................................................................3Research objectives.....................................................................................................................................4Research methods.......................................................................................................................................4Research design.......................................................................................................................................4Data collection.........................................................................................................................................41.Semi-structure..............................................................................................................................42.Group interviews.........................................................................................................................53.Questionnaires.............................................................................................................................54.Multi-source secondary data........................................................................................................5Project Timeline...........................................................................................................................................5Data analysis................................................................................................................................................7Resources................................................................................................................................................7Equipment...........................................................................................................................................7Finance................................................................................................................................................7Data access..........................................................................................................................................7References...................................................................................................................................................8
Market Analysis and Sales Development of Godiva-Hong Kong_2
BackgroundIndustry BackgroundThe leading brands of the chocolates in the world are found in the Hong Kong market. The supermarket of Hong Kong has an array of brands in Hong Kong. The consumption of chocolate are seen to vary from country to country. For example, the Asians are seen to eat less sugary products whereas European are seen to enjoy it. The Asian have a clear preference for dark chocolates due to its bitter taste. Due to the huge production of chocolates in Hong Kong, the chocolate has always been on the shopping list of the tourists coming to Hong Kong.Company backgroundGodiva Chocolatier is a Hong Kong based company which began its processes in 1926 in Brussels, Belgium. The company is recognized as one of the leading brand of fine chocolates. The fine products of Godiva range from praline chocolates, shell-molded chocolates and truffles,coffees, biscuits collections, chocolate drinks representing the dedication of the company towards excellence. Godiva has been embodying the art of chocolates with a creative and innovative approach towards texture, flavor and appearance. Research questionsThe aim of the research is to analyze the Hong Kong market of Godiva and find the size of the retail network of Godiva. The customer responses towards Godiva would be asked so as to go through the interest of purchasing and using of Godiva products. Therefore, the demand of the products would be analyzed in this project so as to accomplish the business objectives and sales development of the company.
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