Unit 27: Identifying Entrepreneurial Opportunities through Market Analysis

The report explains the various aspects of identifying entrepreneurial opportunities through market analysis. It covers the factors that can affect the identification of entrepreneurial opportunities. The report provides comprehensive insights on market analysis for entrepreneurship.

Unit 27 Identifying
Entrepreneurial

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
ACTIVITY 1....................................................................................................................................3
P1 Determining the different sources of entrepreneurial ideas....................................................3
P2 Rationale and the market gap of the eco-friendly clothing.....................................................5
ACTIVITY 2....................................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
A successful entrepreneur can be a result of the effective and sustainable ideas and
innovation that leads to the various entrepreneurial opportunities. Identifying entrepreneurial can
be done with the help of analysing and understanding the various aspects and gaps of the market
that a unique idea that has been innovated by the entrepreneur can fill (Clausen, 2020).
The report will explain about the various aspects of identifying the entrepreneurial and
the factors that can affect it. The aim of the report is to analyse and understand the various
aspects of the successful entrepreneurship.
MAIN BODY
ACTIVITY 1
P1 Determining the different sources of entrepreneurial ideas
A successful entrepreneurial idea or the innovation can be evaluated with the help of the
various aspects and factors of the market. The idea of clothing that will made out of the recycled
bamboo mesh is the result of the various aspects that has been founded in the market. There are
various types of sources that can help an entrepreneur to come up with the unique idea that can
fill the gap in the market (Ratten and Rashid, 2020). The various examples can be seen to
understand that how the various resources can lead to a successful unique idea that can fill the
gap in the market.
Consumers
The consumers can be an effective source of generating idea that can help in filling the
gap in the market as the customers are the main aspect of a successful innovative idea. The
customers can help in generating idea as the latest and changing trends in the market can be
understood only by their opinion. The idea of recycled bamboo mesh clothing is the innovation
that has been created after analysing and understanding the trend of sustainable and eco-friendly.
Existing products/ Services
The existing product can be a great source of generating idea as it can help in
understanding the mistake that the existing products are making that is leading to the gap in the
market. The recycled bamboo mesh clothing will be able to fill the gap with sustainable and eco-
friendly products that are not being founded easily in the market.

The Drucker's 7 sources of systematic innovation
The Drucker's 7 sources of systematic innovation can help in understanding the various
resources that can lead to the effective idea or innovation. The model provides the various types
of resources that can help in understanding the situation or the practice that can lead to the
innovation. The unexpected- The factor explains about the unexpected event that can take place that
leads to the innovation of a new product or idea. This explains that there was no need of
looking for the innovation but the event provided the source of innovation. The Incongruity- This factor explains about the unawareness of the brands that what the
customer desires. It explains that the desires of the customer are different and the
understanding of the desires by the brands is different. This can be a source of generating
idea as the benefit can be taken by understanding the actual desires of the customers. Process needs- It explains about the sources that can be internally founded in the existing
process of the company or the organization. The idea can be found by generated by
analysing the existing problem in the current method of the business (Karimi, 2020). Industry and market structure change- The factor explains about the resource of
innovation that can be found when there is a change in the structure of the industry and
the market. The changes provide the opportunities for generating idea for overcoming the
problem that the market or the industry can face due to the change. Demographics- The changes that can occur in the population, level of income and ages
can provide the resource of innovation for meeting the needs of the customers after the
change. The changes in the various factors provides the organizations with the
opportunities and the resources that can be used for generating innovative idea. Changes in perception, meaning and mood- The view and aspects of the people changes
all the time that is required to be met by the organization to provide the customers with
the products or services that can meet the desires of them.
 New knowledge- This factor explains about the information that can be gained time to
time with the help of technology. The resources can be found that provides the
opportunity of generating new idea with the help of new knowledge.

P2 Rationale and the market gap of the eco-friendly clothing
The recycled bamboo mesh clothing is one best idea that will be helpful in filling the gap
with affordable eco-friendly clothes in the market.
Rationale
The reasons of innovating the recycled bamboo mesh clothing is the lack of affordable
eco-friendly clothes that can help the people in contributing towards the betterment of the
environment.
Identifying specific customer types
The specific customer type for the recycled bamboo mesh clothing can be done with the
help of using the segmentation tools that can provide the information about the customer types.
Demographic segmentation
The tool of demographic segmentation can be used for understanding the specific
customer type for the idea (Goktan and Gupta, 2021). The product will be segmented by the age
group as the clothing will be more focused on targeting the youth audience that are following the
latest trend of eco-friendly clothing.
Benefits to the youth
The product will benefit the youth in terms of affordability and reachability. The product
will be priced lower than its competitors so that it can benefit the youth by providing them with
the affordable products.
Technical feasibility of the idea
The technical feasibility of the idea is effective as the product will be manufactured with
the help of the latest technology driven methods that will be helpful for reducing the cost of
production and harm to the environment (Bocken and Snihur, 2020).
Level and scope of research and development required
The level and scope of research and development is large as the business will be planning
for the research that will lead to the development of product and will be tested at the end of
research and development.
Profitability of the idea
The profitability of the idea is very high as the idea is new and unique that will attract the
customers towards its products. The appeal of the idea in the market is high as the latest trend in
the market is of the eco-friendly clothing. The product will be priced at the lower costs and very

competitive to the rivals so that every customer can afford it and can purchase the products.
There will be production cost and the marketing costs that will be made so that the new product
can be brought in the market. The overall cost of the bringing will be €1,20,000 and the per unit
cost of the product will be €9.99.
The gap of the market
The product fits perfectly in the market as it will be able to fill the gap with eco-friendly
products that are affordable for every customer. The product will be able to provide the
opportunities to every customer so that they can also contribute towards the betterment of the
environment (Slávik, 2020). The product is very close to its competitor products as there are
various types of eco-friendly clothes in the market but at a very high cost that the normal people
are unable to purchase that makes them to choose the regular fabric cloth that is harmful in
production and non-recyclable. The product is very affordable so that it can compete with its
competitors and attract the audience.
Resources that will be required for development
The various resources will be required for the development of the clothes.
 Recycled bamboo mesh
 Machineries
 Land for production unit
 Man power
 Latest technology driven equipment
Marketing potential of the idea
The marketing potential for the ideas is that the promotion will be done on the social
media so that it can attract the youth audience. The audience can be attracted by the promotion
on the social media as most of the audience on the social media is youth (Tajpour and Hosseini,
2021).
Fit with the business profile and business objectives
The business profile is that the name of the organization will be Nature's element clothing
and the company will be providing the customers with the affordable eco-friendly clothes. The
business will be located at the Birmingham as there will be a lot of opportunities for the idea.
Objectives
 Providing customers with sustainable products

 Making profit by providing customers with affordable eco-friendly products
 Achieving sustainable growth in the global clothing market.
Attractiveness of the industry
The Porter's five forces model will be used to analyse the attractiveness of the industry.
Porter's five forces model Competition in the industry- The competition is high in the clothing industry that will
impact negatively on the new idea. Threat of new entrants- The threat is low as most entrants aims to gain profit first with
the regular fabric clothes. This will impact positively on the new idea as the people will
prefer affordable eco-friendly clothes (Bland and Osterwalder, 2019). Power of suppliers- The power of suppliers is high as there are not enough suppliers of
recycled bamboo mesh fabric. This will impact negatively as the cost of raw material will
be high. Power of customers- Power of customers is low as there are not various companies that
sells affordable eco-friendly clothes. This will impact positively by increasing the sales.
 Threat of substitute- This threat is high as companies sells regular fabric clothes by
saying it as eco-friendly. This will impact negatively by reducing the identification of
eco-friendly clothes.
If an entrepreneur does not have adequate capital it will suffer the biggest barrier. For the
good practices an entrepreneur need to address past barriers. Other opportunities should be
considered by the entrepreneur if it does not get return on its investment or it does not get return
more than the initial cost of investment. Too wide market gap and the availability of better
opportunities are indicating good for the current project. Using the same idea in the different
markets and the benefits through the business plan by applying the better idea in writing.
ACTIVITY 2
Completed in the presentation
CONCLUSION
Thus, it can be concluded that the entrepreneurial ideas can be originated with the help of
the various resources that can be found in the market and the various aspects of the market. The
resources can be analysed with the help of the various models such as the Drucker's seven

sources of systematic innovation. The various aspects such as the segmentation and the
profitability of the product can help in understanding the various aspects of the successful
entrepreneurial ideas and innovations.
REFERENCES
Books and journals
Bland, D.J. and Osterwalder, A., 2019. Testing business ideas: A field guide for rapid
experimentation. John Wiley & Sons.
Bocken, N. and Snihur, Y., 2020. Lean Startup and the business model: Experimenting for
novelty and impact. Long Range Planning. 53(4). p.101953.
Clausen, T.H., 2020. Entrepreneurial thinking and action in opportunity development: A
conceptual process model. International Small Business Journal. 38(1). pp.21-40.
Goktan, A.B. and Gupta, V.K., 2021. LINKING ENTREPRENEURIAL INTENTION AND
OPPORTUNITY RECOGNITION: THE ROLE OF SELF-EFFICACY. GLOBAL
JOURNAL OF ENTREPRENEURSHIP. 5(1). p.44.
Karimi, S., 2020. The role of entrepreneurial passion in the formation of students’
entrepreneurial intentions. Applied Economics. 52(3). pp.331-344.
Ratten, V. and Rashid, S., 2020. Entrepreneurial ecosystems: future research ideas.
In Entrepreneurship as Empowerment: Knowledge Spillovers and Entrepreneurial
Ecosystems. Emerald Publishing Limited.
Slávik, Š., 2020. Business ideas in start-ups. In SHS Web of Conferences (Vol. 83, p. 01063).
EDP Sciences.
Tajpour, M. and Hosseini, E., 2021. Entrepreneurial intention and the performance of digital
startups: The mediating role of social media. Journal of Content, Community &
Communication. 13(1). pp.2-15.

Slide 1
Unit 27 Identifying
Entrepreneurial

Slide 2
Table of Content
 INTRODUCTION
 P3 Data needed to analyse the gap
 P4 Interpretation of the data
 P5 SWOT analysis for creating objective assessment
 P6 Evaluation of competitive market place
 CONCLUSION
 RECOMMENDATIONS
 REFERENCES

Slide 3
INTRODUCTION
The analysis of the market can be done
based on the research and analyses that can
be performed in the relation to the
competitive market (Arvidsson and Mønsted,
2018).
The effectiveness of the product and the
analyses of the various aspects is required to
be done so that the various aspects of the
successful identification of the
entrepreneurial opportunities can be done.
The entrepreneurial idea is required to be effective enough that it can match and make the market
opportunities sustainable for the business so that the business can perform effectively and
achieve the sustainable growth and development in the market (Bordeleau, Mosconi and Santa-
Eulalia, 2018).
The presentation will explain about the various aspects of how the business can analyse
the market and the potential opportunities that the business can take benefit for achieving
effective benefits. Furthermore, the presentation will explain about the various factors that can
help in analysing the market situations for the entrepreneurial idea. The aim of the report is to
analyse and understand the various aspects of the market and its effects on the entrepreneurial
ideas.

Slide 4
P3 Data needed to analyse the gap
There are various methods that can be used for analysing the various information of the
market that can help in understanding the factors of the market that can impact the
entrepreneurial idea of the recycled bamboo mesh clothing.
Primary sources
 Interview
 Surveys
Secondary sources
 Newspapers
 Internet researches
The data can be collected with the help of the various methods that provides the information
about the market and the trends that can lead to the business idea (Bosse and et.al., 2022).
The various types of data can be used to analyse the market potential and acting
accordingly. The data has been collected from both the primary and the secondary sources of
data that can increase the effectiveness of the information so that the company can take action
accordingly (Dal Mas and et.al., 2021).
Primary sources
The primary sources are used for collecting the data from the market that what is the
opinion and views of the people in the market.
•0 Interview
•1 Surveys
Secondary sources
The various secondary sources have been used for collecting the information about the
market potential for the entrepreneurial idea.
•2 Newspapers- The newspapers have been used to gather the information that what is the
trend in the market that the people are following.

•3 Internet researches- Various internet researches have been made so that the information can
be gathered about the problems that the customers are facing in their current clothing
fabrics.
To experience about the product the information is gathered from the public in the
primary data. The design and creation of product was defined. To grow the business in the certain
region the source came from the third party in the secondary data. Changes of economies,
government websites, tracking consumer behaviour trend by scholar journals.
Slide 5
Interview
The interview has been taken from the various market experts that can provide the
information about the market potential for the eco-friendly clothes.
The experts were asked the three questions that are as follows.
 What is the one thing that people are looking to adopt in their regular clothing?
 Are the organizations able to fulfil the customer needs of the market?
 Is there any affordability in terms of the eco-friendly products?

Slide 6
P4 Interpretation of the data
 The interpretation of the data can be made that the information that has been generated
after the primary and the secondary researches can be used to understand the
effectiveness of the market potential for the recycled bamboo mesh clothing (Ferreras-
Garcia, Hernández-Lara and Serradell-López, 2019).
Interviews
The interviews have been conducted and the information came out that the most of the
experts gave the answers for the three questions are.
 Ans1- The first answer was that the people are looking to adopt sustainability in their
clothing.
 Ans2- The second answer was that the organizations are unable to fulfil the customer
needs.
 Ans3- The third answer was that there is inconsiderable affordability in terms of the
eco-friendly products.
Analysis of data
The analysis of data can be done for both the primary sources and the secondary sources
so that the information about the market potential for the entrepreneurial idea.
Primary data
The primary data has been collected with the help of various methods and the analysis are
as follows.
Secondary data
•4 Newspapers- The newspapers were helpful in collecting the information that the latest trend
in the market is of the sustainable and eco-friendly clothing.
•5 Internet research- The information collected from the internet research was that the people
are facing the sustainability problem in their clothing fabrics that it does not provide the
comfort and does not last long.

Slide 7
Surveys
Are you able to contribute in the betterment of the environment?
 Yes
 No
 Do you focus on quality while purchasing the cloths
 Yes
 No
Is there any brand that is able to provide you with the products that fulfil your desires?
 Yes
 No
Are you in the opinion that you are spending more for the branding than the product?
 Yes
 No
Will you choose the clothes that can provide you the experience of eco-friendly products and affordability at
the same time?
 Yes
 NO

Slide 8
Result of the surveys
0
2
4
6
8
10
12
14
16
18
20
Are you able to
contribute in the
betterment of
environment?
Do you focus on quality
or not?
Are brands able to fulfil
your desires?
Do you think that you
are spending more than
the actual cost?
Will you choose clothes
that can provide
experience of eco-
friendly products and
affordability?
Yes No

Slide 9
Justification of business objectives and
identified market potential
The business objectives of the organization match the market
potentials as the people are looking for the sustainable and eco-
friendly clothing and the objectives of the Nature's element
clothing are to provide the people with the sustainable and eco-
friendly products.
The market potentials are effective enough that it can help the
organization in achieving the objective of achieving the
sustainable growth in the global clothing market (Foss and
Klein, 2020).
Use of the relevant data
The relevant data can be used in identifying the potential market that will be able to
provide the information about various opportunities and future growth that can be helpful for the
business in achieving the sustainable growth and effectiveness in the performance of the
organizational operations. The data can also be used in finding out the viability of the
entrepreneurial idea (Foss, Klein and Bjørnskov, 2019).
Potential market
The data is helpful in understanding that the business will have a lot of market potential
as the primary data provides the information about the various aspects of the market (Kazakov,
2021).
•6 Search of sustainability- The people are looking for more of the sustainable products that
can provide the people with the experience of the eco-friendly clothing. This can create the
various potentiality for the business as the idea of recycled bamboo mesh clothes will be
able to provide the people with the experience of eco-friendly products.
•7 Trends of eco-friendly products- There is a trend of eco-friendly products and clothing in
the market that the people are looking for the products that are non-harmful to the
environment (Lynch and Corbett, 2021). This creates various opportunities for the business
as the products are eco-friendly and will attract the people.
•8 Affordability- The customers are looking for the affordable clothing that can provide them
with the experience of eco-friendly products but at the affordable costs. This creates various

opportunities for the business as the products will be priced very affordable and competitive
to its rivals.
Viability of the Idea
The idea of recycled bamboo mesh clothing is very viable as it is unique idea that can
instantly attract the customers. The idea is very viable as the people will find the product
affordable and will be attracted towards the product (Sedkaoui, 2018).
The strong growth rates can be provided by some basic support:
 The age of 18 to 25 is reported as drinking daily energy shots according to the study of
Labdoor. It indicates the respondent of 1% out of 10,000.
 Oprah Winfrey's endorsement strength says that between the year 2002 and 2007 more
than tripled sales nationally.
 In 2008, 234% energy shot sales grew indicated by the Global Industry Analysts
according to the study.

SLIDE 10
P5 SWOT analysis for creating
objective assessment
SWOT analysis can be conducted for creating the objective assessment for the idea of
recycled bamboo mesh clothing.
 Strengths
 Weaknesses
 Opportunities
 Threat
Strengths
•9 Affordability- The products are affordable as the cost will be kept low and competitive so
that the people can afford it.
•10 Use of the latest technology- The latest technologies will be used for the production so that
the clothes does not lose its quality.
•11 To generate profit there is a lot of potential for the business in the industry by producing
different types of clothes.
•12 Every individual has an option of choosing cloth from the various varieties.
Weaknesses
•13 Less resources- The resources are less that can lead to slow production.
•14 Less market capital- It is a new brand that has the less market capital.
•15 Due to the low price the quality of the cloth reduced which is costlier because the lifetime of
the product reduces.
•16 The weakness in the industry is that there is volatile fashion trends. Change in fashion is
more faster than the change in clothes.
Opportunities
•17 Catching the trend- There is the trend of eco-friendly clothing that can result in increased
sales.
•18 Competitive price and quality- The products can have the benefit in the market if the cost of
the product is kept low but the quality of the product remains high.

•19 Provides better quality of life by understanding more clothing industry. Most of the people
were enrolling the course in fashion industry for finding better job.
Threat
•20 Pre-established brands- There are pre-established brands that are already selling the eco-
friendly friendly clothes.
•21 Due to the digital marketing and educated customer they were more accessing with the
online shopping.
•22 Online shopping provides the product at discount price thus it has the tough competition for
the shopkeepers.
•23 Change in trends- The sudden changes of the trends can be a threat to the business.

SLIDE 11
P6 Evaluation of competitive market
place
The idea will be launched in the UK and evaluation of
competitive market place can be done with the help of
various models (RIDLEY-DUFF and R. BULL, 2019).
Porter's five forces
 Power of buyers
 Power of suppliers
 Threat of substitute
 Competition in the industry
 Potential of new entrants
Porter's five forces
The porter's five forces model can be used to analysing the market.
•24 Power of buyers- The power of customers is low as there are not a hug number of eco-
friendly cloth manufacturers in UK. This can benefit the idea as the sales of the product will
be increased.
•25 Power of suppliers- Power of suppliers is high as there are not a lot of suppliers of eco-
friendly fabrics in UK (mole, and ram, 2017). This can cause problems to the idea as the
cost of raw material will be high for the production.
•26 Threat of substitute- Threat of substitute is high as there are various organizations that are
selling products with the tag line of eco-friendly products but in reality, the product is made
of regular fabric. This can make negative impact as the identification of the organic eco-
friendly clothes is not easy.
•27 Competition in the industry- The competition in the industry of UK is low as the brands are
keeping the prices of their products high (burns, 2018). This can benefit the business as the
price fluctuation will not happen and the products will have the increased sales.
•28 Potential of new entrants- Potential of new entrants is low as the new comers will be
focusing on making profit with the regular fabric. This will benefit the business by keeping
the competition low.
Competitive threats

It can be seen that there are threats of substitute product in the clothing industry of uk that
can lead to the reduced sales of the products (burns, 2016). This threat can be resolved by
making changes in the identification of the products. The branding of the products is required to
be done in a manner that it can provide the information to the customers that can help in
differentiating between the organic eco-friendly clothes and the regular ones.
Objective assessment of the idea
The objective assessment of the idea explains that the idea is very viable in the market. It
is because the objectives of the business are able to match the potentials of the market that will
be able to provide the business with the effective growth in the sales.
Following points should be assessed to the needs of the potential viability are:
 Without reviewing on the various sites the comparable scores it will be trouble for the
retail outlet for selling product.
 To offer the product there is no current competitor.
 Due to the higher cost of shipping and the oversized price which the enterprise produces.
The similar to the product will be sale with the other existing product.
 Consistency providing to other providers while praising is to be finally reviewed with the
product consistency general condemn.
Due to the inherent obstacles in the free market there will be questionable of producing and
selling health drink organic product in the viability of producing.

SLIDE 12
CONCLUSION
Thus, it can be concluded that the various factors of the market and competitive analysis
can be helpful in understanding the aspects that can affect the new business idea.
The various primary and secondary sources are helpful for the business to collect the
various information that can affect the idea.
The use of relevant data can be helpful for the organizations in analysing the potential market
and future performance.

SLIDE 13
RECOMMENDATIONS
The various recommendations can be given so that the idea of recycled bamboo mesh
clothing can be developed and sustained in the competitive market.
 Keeping the profits low
 Analysis of trends
 Implementing creativity
•29 Keeping the profits low- The business should keep their profits low so that the sales can be
increased.
•30 Analysis of trends- The business should always analyse the latest trends so that it can match
up with the latest trends.
•31 Implementing creativity- Creativity should be implemented in the production and sales
methods of the products.

SLIDE 14
REFERENCES
 Arvidsson, V. and Mønsted, T., 2018. Generating innovation potential: How digital
entrepreneurs conceal, sequence, anchor, and propagate new technology. the Journal
of strategic information systems. 27(4). pp.369-383.
 Bordeleau, F.E., Mosconi, E. and Santa-Eulalia, L.A., 2018, January. Business
Intelligence in Industry 4.0: State of the art and research opportunities.
In Proceedings of the 51st Hawaii International Conference on System Sciences.
 Bosse, D.A. and et.al., 2022. Entrepreneurial Opportunities as
Responsibility. Entrepreneurship Theory and Practice. p.10422587211069374.
 BURNS, P., 2016. Entrepreneurship and Small Business: Start-up, Growth and
Maturity. 4th Ed. Basingstoke: Palgrave Macmillan.
 BURNS, P., 2018 New Venture Creation: A Framework for Entrepreneurial Start-ups.
2nd Ed. Basingstoke: Palgrave Macmillan.
Dal mas, f. And et.al., 2021. Translating knowledge in new entrepreneurial ventures: the role of
business plan development. Vine journal of information and knowledge management
systems.
Ferreras-garcia, r., hernández-lara, a.b. and serradell-lópez, e., 2019. Entrepreneurial
competences in a higher education business plan course. Education+ training.
Foss, n.j. and klein, p.g., 2020. Entrepreneurial opportunities: who needs them?. Academy of
management perspectives. 34(3). Pp.366-377.
Foss, n.j., klein, p.g. and bjørnskov, c., 2019. The context of entrepreneurial judgment:
organizations, markets, and institutions. Journal of management studies. 56(6).
Pp.1197-1213.
Kazakov, g., 2021, july. Research on polyglottery: sources of data. In proceedings of edulearn21
conference (vol. 5, p. 6th).
Lynch, m.p. and corbett, a.c., 2021. Entrepreneurial mindset shift and the role of cycles of
learning. Journal of small business management. Pp.1-22.
Mole, k. And ram, m., 2017 perspectives in entrepreneurship: a critical approach. Basingstoke:
palgrave macmillan.
Ridley-duff and r. Bull, m., 2019 understanding social enterprise: theory and practice. Sage
publications ltd.
Sedkaoui, s., 2018. How data analytics is changing entrepreneurial opportunities?. International
journal of innovation science.

Teach, r., tipton, e. And sidhu, t., 2019, march. Entrepreneurial opportunities. In developments in
business simulation and experiential learning: proceedings of the annual absel
conference (vol. 46).

SLIDE 15

1