MARKET ANALYSIS Name of the University Author Name of the University Author note: Market analysis.7 Market share and market share

Running head: MARKET ANALYSIS
MARKET ANALYSIS
Name of Student
Name of the University
Author note

1MARKET ANALYSIS
Table of Contents
Introduction......................................................................................................................................6
Situation analysis of company.........................................................................................................6
Company profile..........................................................................................................................6
Vision statement..........................................................................................................................6
Mission Statement.......................................................................................................................7
Market situation...........................................................................................................................7
Industry information................................................................................................................7
Market share............................................................................................................................7
Competitors of the company....................................................................................................8
PESTEL analysis.........................................................................................................................9
SWOT Analysis of the company...............................................................................................11
The marketing strategy adopted by the company..........................................................................11
Target market description..............................................................................................................13
Demographic’............................................................................................................................13
Psychographic............................................................................................................................13
Geographic.................................................................................................................................14
Target market decision making process........................................................................................15

2MARKET ANALYSIS
Two social influence on buyer behavior....................................................................................16
Status and role of the individual in the society..........................................................................16
Impact of reference groups on the consumers buying decisions...............................................17
Two psychological influences on buyer behavior.........................................................................17
Motivation..................................................................................................................................18
Perception about the products....................................................................................................19
Two personal influences on buyer behaviors................................................................................19
Age.............................................................................................................................................20
Economic conditions or the income level of the customers......................................................21
Recommendation for four marketing strategies............................................................................21
Place...........................................................................................................................................21
Price...........................................................................................................................................21
Promotion..................................................................................................................................21
Products.....................................................................................................................................21
References......................................................................................................................................23
Conclusion.....................................................................................................................................23
.......................................................................................................................................................23

3MARKET ANALYSIS
Introduction
Market analysis is the process of assessing the market situation of the company both
quantitative and qualitatively (Joll et al., 2018). It is basically focused on assessing and
identifying the attractiveness and dynamism of the market. This technique helps in identifying
the strengths’ weakness, opportunities and threats faced by the company through gathering
information about the competitors, customers and others. The automotive market of Singapore is
the most regulated one in world. Due to the high earning capacity of the citizens of Singapore,
their demand for cars is higher. The present market leaders of the Singapore automotive segment
is-Nissan, Toyota and others. Ford is trying to enter the market through its various strategies.
Ford is a multinational company dealing in automating and other activities (Ford.com., 2019). It
sells various commercial vehicles, luxury vehicles and other cars. The main aim of the study is to
focus on the marketing analysis activities of Ford Motors Company.
Situation analysis of company
Company profile
The company is a multinational company that has its headquarters in the Michigan.
Henry Ford was its founder and the company came into existence in the year 1903 (Ford.com.,
2019). The company is dealing in commercial vehicles, luxury cars and other automobiles. The
company introduced Fordism into the world that changed the automotive industry since then. In
Singapore, the market trends have shown an increase for automotive vehicles usage both in
commercial car segment and in private vehicles segment. In fact, the present market scenario
shows a competition between various competitors such as- Toyota, Nissan and Ford.

4MARKET ANALYSIS
Vision statement
The visions statement of the company is to become the leader for providing the
automotive goods and services to the customers.
Mission Statement
The mission statement of the company shows the heritage of the company in providing
automotive personal goods and services for all the people around the world. The company meets
the needs of the people by anticipating and forecasting their requirements and delivering goods
and services.
Market situation
Industry information
The company belongs to the automobile industry. The automotive industry involves
various organization and other companies that are engaged in designing, developing, marketing,
manufacturing and other activities related to the motor vehicles. In Singapore, the industry is one
of the highest revenue earning sectors (Neumann, Riel & Dismon, 2018). Some of the major
trends in this industry presently are- automotive driving that is ruling the automotive industry
these days, block chain activities’, electric vehicles and others.
Market share
The wholesale vehicle units sales have increased from 2015 to 2016- from 6635 to 6661
in Singapore. The following graphs shows the market share occupied by the company since 2002
to 2018. The company occupied about 20% shares of the market in the year 2002 and the
company is presently occupying 14% share of the market (Statistic, 2019). However, the
company’s market share has been quite good throughput its existence.

5MARKET ANALYSIS
Figure 1: Automotive Segment in Singapore
Source: (Statistic., 2019)
Competitors of the company
The three main competitors of the company are the general motors, Toyota company and
the Tata motors company in Singapore. The general motors company is a conglomerate of
America and it carries out its manufacturing operations in more than 35 countries. The company
carries out reconstructing activities after it faced huge losses. The company has been spending
huge amounts in technology innovations. The second competitors of the company is Toyota. The
company carries out its automation and engineering operations from Japan. This is the only
company that has manufactured more than 10 million cars since 2012. It is considered as one of
the main competitors of the company die to innovation activities and others. The third competitor
of the company is Tata motors (Statista., 2019). Tata motors is known for having strong product