Market Analysis of Apple Watch

Running Head: Market Analysis of Apple Watch
Consumer behaviour and marketing

Market Analysis of Apple Watch 1
Executive Summary
The report is summarized on the topic Marketing Strategies of the product Apple watch. In this
report an overview of the product ‘Apple watch’ is given. The analysis section includes the
various marketing strategies and the associated Consumer behavior theories. A proper analysis of
the result of the survey of the Product Apple watch is also made. Recommendations were
provided to overcome the weak marketing techniques to assist the brand in better decisions
making. It is concluded that Apple watch has been preferred much by its consumers because of
its benefits and marketing strategies to attract customers in Australia.

Market Analysis of Apple Watch 2
Contents
Executive Summary.......................................................................................................... 1
Product description........................................................................................................... 3
Consumer behavior factors................................................................................................. 4
Analysis of Apple watch marketing strategy............................................................................4
Strategic recommendations................................................................................................. 6
Bibliography.................................................................................................................. 9

Market Analysis of Apple Watch 3
Product description
Apple Watch was launched on 24 April 2015 as one of the smart watches designed by the Brand
Apple Inc. Its major features include tracking of fitness with health aiming capabilities like
monitoring heart rate. It is a wearable technology with a combination of fashion accessory that is
mainly designed to increase the uses of iPhone with an addition of some new features (McNulty,
2015) . Initially after the launch of this smart watch it was not available on the Apple store but
has to be ordered online as a reserve for walk in purchases. It was praised for its convenience and
design as well criticized for its price and speed by the users. The major choices that were to the
customers in respect of apple watches were
 The apple watch sport
 The apple watch
 The watch edition (Spivey, 2015)
Figure 1: Apple watch edition.
(Apple, 2019)