Market Analysis of Health Drink Market

Running Head: MARKET ANALYSIS OF HEALTH DRINK MARKET
Market Analysis of Health Drink Market
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MARKET ANALYSIS OF HEALTH DRINK MARKET1
Introduction
Health drinks are items that restore a small portion of health when used. Healthy
drinks give families, especially growing children, and give adults energy. The some of the
health drink available in the market are Green tea, Kombucha, Beet Juice, Cranberry Juice
etc. The main aim of the paper is to analysis the market opportunities in health drink market.
Industry Attractiveness
The health drink industry is regulated by various international and national regulators
throughout the world. Rising concerns about obesity and other health problems are changing
the health drink industry. The demand for functional drinks, such as relaxation drinks, energy
drinks and types of coffee and tea ready to drink, is becoming increasingly popular due to its
low-calorie content (Hidalgo, 2017). The increased consumption of health drinks due to fast
schedules, urbanization and increased health problems are expected to drive market growth.
Sales of health drinks are highly dependent on the industry's ability to market a variety of
foods and distribute them through highly efficient distribution channels such as large
supermarkets or retailers such as Safeway, Walmart and Carrefour. A key factor in industrial
growth is an increase in distribution channels and outreach in urban and rural areas.
Target Markets
The North American health drink market is mainly driven by increasing health
problems and awareness of the benefits of health drinks (Al-Shaar, et. al, 2017). The easy
availability of health drinks on various platforms, from modern retail to online sales channels,
has led to the expansion of the global market. In addition, an increase in retail entry has
accelerated the growth of the health drink market. The availability of energy drinks on e-
commerce platforms also makes it easier to buy goods without physical restrictions for