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Market Analysis of Nike - Doc

   

Added on  2021-04-21

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Running head: MARKET ANALYSIS OF NIKEMarket Analysis of NikeName of the Student:Name of the University:Author Note:
Market Analysis of Nike - Doc_1

MARKET ANALYSIS OF NIKE1Description of theforce that has someform of impact on theorganizationStrength of theForceDo you Need toModify yourStrategy torespond to thisForce ofChange?If you need tomodify yourstrategy whatactions do yourecommend?DescribePower of buyersThe fair distribution ofrival companiesprovides the customerswith buying choicesespecially with theavailability of the lowswitching cost (Hoberg& Phillips, 2016).ModerateYesProductDifferentiationThreat ofSubstituteproduct orservicesThe easy availability ofrival competitorsselling athletic productsare in abundance likeReebok and Adidasaccentuated further bylow switching cost andproductcustomization(Madison,2017).ModerateYesCreating aplatform for freeconversationamongst thecustomers and aswell with thecompanyincreasescustomer loyalty(Adams et al.,2016).Power ofSuppliersNike can choose from anumber of suppliers forits raw materials. Nikeis therefore at anadvantageous point inthis regard since thesuppliers cannotbargain or negotiate theprice of the rawmaterials.WeakNo_Threat of NewEntrantNew entrants has a lotof power to weakenNike’s desirabilityamongst the customers.However Nike hascreated a strong nichewith systematic branddevelopment policieshinder the easyWeakNo_
Market Analysis of Nike - Doc_2

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