Market analysis report

MARKET ANALYSIS
REPORT

Executive Summary
The report is based on NOTA Sports and Racing Cars which has carried out market
analysis with a view to identity the latest trends. The analysis reveals that the entity stands a high
risk of competitors in market. Further, it is acknowledged that the organisation has recently
launched its branded products named NOTA Le Mans which transforms from road usage car to
racing car in an instance. The report further reveals that entity had extensive goodwill and brand
image across the globe, especially Australia. Lastly, it is identified that entity does segmentation
on the basis of demographical aspect named income status. In this regard, NOTA targets elite
and upper middle class section of society.

Table of Contents
INTRODUCTION...........................................................................................................................1
INTRODUCTION TO ORGANISATION AND ITS BRANDED PRODUCT.............................1
MARKET ANALYSIS....................................................................................................................1
5 C’s Analysis.........................................................................................................................2
SWOT Analysis......................................................................................................................3
MARKET SEGMENTATION........................................................................................................5
TARGET MARKET RECOMMENDATION AND RATIONALE FOR TARGET MARKET. . .6
REFERENCES................................................................................................................................7