Market Analysis Report

MARKET ANALYSIS
REPORT

Table of Contents
INTRODUCTION...........................................................................................................................1
INTRODUCTION TO ORGANISATION AND ITS BRANDED PRODUCT.............................1
MARKET ANALYSIS....................................................................................................................1
5 C’s Analysis.........................................................................................................................2
SWOT Analysis......................................................................................................................3
MARKET SEGMENTATION........................................................................................................5
TARGET MARKET RECOMMENDATION AND RATIONALE FOR TARGET MARKET. . .6
REFERENCES................................................................................................................................7

INTRODUCTION
Market analysis is considered as an important aspect of business plan. It includes the
qualitative as well as quantitative examination of market with a view to devise effective
corporate strategies which can aid the organisation in ensuring long term sustainability within
concerned sector. This analysis is centred upon 2 V's of market, namely, value as well as volume.
The present report is conducted to carry out a marketing analysis of NOTA Sports and Racing
Cars, which is an automotive manufacturer having its headquarter situated within Australia. The
report includes market analysis of the organisation as well as one of its brands. Also, it
constitutes market segmentation and recommendation for selected target market.
INTRODUCTION TO ORGANISATION AND ITS BRANDED PRODUCT
NOTA Sports and Racing Cars is an Australia based automotive organisation dealing in
designing and development of an array of racing and sports cars. These vehicles are
manufactured by a skilled team of professionals by exercising greatest level of expertise. The
entity even offers tailor made cars to customers on the basis of their demands and needs. The
vehicles sold by them are either made for road or racing or an integrated model for both of them.
Over the course of last 50 years, NOTA has gained extensive popularity and has become a
renowned brand name among automotive market within the confines of Australia. This brand
offers everything ranging from a partial automotive kit to a wholly developed car. The customers
can take decisions upon the specifications, features and stage of build of the vehicle.
One of the most renowned and innovative branded products of this brand is
acknowledged to be NOTA Le Mans. This is a car which has been developed in a manner that it
satisfies the needs of racing and road usage both. This branded product of NOTA Sports and
Racing Cars consists of a rapid release nose cone which transforms the vehicle from a sports
automobile for road usage to a strong and effective racing car on the racing track.
MARKET ANALYSIS
It is important for a firm to analyse the environment of market place so as to devise
effective marketing strategies which can aid in attainment of competitive edge. Prior to the
formulation of extensive marketing strategies, businesses are required to have detailed
comprehensibility of their business environment within the confines of which they are carrying
out operations. With respect to this, 3 methods, namely, 5 C's, Porter Five Forces and SWOT
1