Market Analysis and Strategy for a Fast Food Business in Canada

This presentation provides a comprehensive market analysis and strategy for a fast food business in Canada, including the political, economic, social, and technological environment, demographics, psychographics, lifestyle, and market potential. The presentation also covers the product mix, place mix, promotional mix, and pricing strategy.

FOOD
OPERATIONS
SERVICES

MARKET ANALYSIS
 Political Environment of Canada
 the government is signing new
international trade deals (Barringer, 2015)
 The government intervention is less
 Economic Environment of Canada
 The recession of 2008 has imposed an
adverse impact on the economy of Canada
 Consumer prefers fast food counters over
restaurants

MARKET ANALYSIS
 Social Environment of Canada
 Consumers prefers readymade food that
can be consumed within a shorter period of
time instead of a cuisine (Covin et al., 2016)
 people are slowly shifting towards healthy
lifestyle
 Technological Environment of Canada
 Canada is highly advanced technologically
 This will definitely impose positive impact
on the new business venture

MARKET ANALYSIS
 Demographics
 The target consumers of the new business venture will be
individuals of age range 15-40 years (Covin et al.,2016).
 Consumers are professionals and prefer to consume foods that
needs short range of time to consume
 Psychographics
 Fast food is still considered as a reward for children for good
behavior or as a special treat for the family (Farrar, 2017)
 owner should concentrate on promoting healthy options
 Lifestyle
 A good number of the residents are either students or
professionals
 This population prefers readymade food which they can consume
within a shorter period of time instead of a cuisine
 Market potential
 market potential is high
 the need of easily consumable fast food is increasing

MARKET STRATEGY
 Product Mix
 The company should offer freshly made
fruit juices along with soda drinks.
 healthy options like chipotle Taco and
vegetable sandwich should also be offered
to the consumers (Farrar, 2017)
 Place Mix
 The owners should target areas where
majority of the crowd are professionals and
students
 One of the best places for initiating the
business is the Burrard Station particularly
near the Skytrain

MARKET STRATEGY
 Promotional Mix
 In order to attract the local consumers, the
owner should organize promotional
campaigns.
 When it comes to online promotion, social
media platforms can used
 Pricing Strategy
 the owner should keep the price slightly
lower than its competitors
several discounts should be offers to the
consumers as promotional tactics

REFERENCE LIST
Barringer, B. R. (2015). Entrepreneurship:
Successfully launching new ventures.
Pearson Education India.
Covin, J. G., Garrett, R. P., Gupta, J. P., &
Kuratko, D. F. (2016). Learning Proficiency
and the Navigation of New Business Domains
by Internal Corporate Ventures. In Academy
of Management Proceedings (Vol. 2016, No.
1, p. 11045). Briarcliff Manor, NY 10510:
Academy of Management.
Farrar, J. L. (2017). Trees in Canada: revised
centenary edition. Fitzhenry & Whiteside.