Market Analysis and Strategy for a Fast Food Business in Canada

FOOD
OPERATIONS
SERVICES

MARKET ANALYSIS
 Political Environment of Canada
 the government is signing new
international trade deals (Barringer, 2015)
 The government intervention is less
 Economic Environment of Canada
 The recession of 2008 has imposed an
adverse impact on the economy of Canada
 Consumer prefers fast food counters over
restaurants

MARKET ANALYSIS
 Social Environment of Canada
 Consumers prefers readymade food that
can be consumed within a shorter period of
time instead of a cuisine (Covin et al., 2016)
 people are slowly shifting towards healthy
lifestyle
 Technological Environment of Canada
 Canada is highly advanced technologically
 This will definitely impose positive impact
on the new business venture