Market Analysis of Tasmania Mountain Water for Expansion in China

Running Head: CHINA 0
Tasmania Mountain water
Global Business Marketing

CHINA 1
Contents
Introduction to the report...........................................................................................................3
Introduction about the Company................................................................................................3
Political and Legal environment analysis..................................................................................4
Economic and financial analysis................................................................................................5
Social and cultural factor...........................................................................................................5
Technological and environmental factors..................................................................................6
Conclusion and Recommendations............................................................................................7
References..................................................................................................................................9

CHINA 2
Introduction to the report
The purpose of the report is to know the Chinese market demand for bottled water
industry. In order to enter into the new country for doing business, it is necessary for
industries to research the market of that country. Besides this, various political conditions put
threats for industries in that market. In the description, the discussion is carried on the
Tasmania mountain water that is providing the natural drinking water to the customers. In
this report, discussion starts with giving the brief overview of the Tasmania mountain water
company. It is also essential to know the market demand of that country for the respective
product for which it is moving to that country. The expansion of Tasmania Company in
China will require to know its people’s perception as well as rules and regulation of that
country. Further, the discussion is carried on the political, environmental, legal,
technological, social factor has been discussed. The discussion ends with providing the
certain recommendation for better market growth in China.
Introduction about the Company
Tasmanian Mountain Waters come under the beverage industry of Australia. It takes
the natural and perfect water from the nature and serves that water to the customers in the
most natural form and good quality. Tasmania Mountain water mission is to provide the great
quality product by taking the perfect water from nature. The natural spring water is a source
of Magnesium, natural Calcium, Phosphorus, as well as other minerals with the good possible
PH level 7.6 to 7.8. The bottled water of Tasmania drinking water is available in 5 litre as
well as 10 litre containers. Customers can use these products for long time and these have the
shelf life of approx. 5 years. These are also convenient for kitchen. Especially, from the
company’s information, it is founded that the 10-litre cask is suitable for long term but it
should be use before 2 year. By taking the water naturally, it filters the water many times and
then serves to the final consumer. This helps the industry in reducing the impurities of the
water. Although the industry serve the China consumers by exporting its bottled water, but it
will serve many opportunities if it will set up its business there. From the industry report of
Tasmania, it is come to know that it is planning to invest about $1milliuon in the new
equipment as well as in employing the more staff in order to meet the demand (Blucher,
2015).