Market analysis that is carried out of a particular product

Running head: COLGATE: MARKET ANALYSIS
COLGATE: MARKET ANALYSIS
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1COLGATE MARKET ANALYSIS
Executive Summary
Market analysis that is carried out of a particular product or service helps the marketing
managers of the company to bring out appropriate solutions for effective and efficient marketing
of the respective product. An intensely introspective market analysis of the product “Colgate
Toothpaste” in which the marketing communication mix of the respective product is introspected
and analyzed in the respective paper. After the thorough analysis, certain strategic
recommendations are also provided to maintain and enhance the marketing communication mix
of the respective product for success in its sales.

2COLGATE MARKET ANALYSIS
Table of Contents
Introduction................................................................................................................ 3
Discussion.................................................................................................................. 3
Colgate toothpaste: Overview................................................................................. 3
Colgate: Market overview........................................................................................ 4
Colgate: Current marketing communication mix........................................................4
Critical Analysis of communication mix......................................................................7
Strategic recommendations....................................................................................... 8
Conclusion................................................................................................................ 10

3COLGATE MARKET ANALYSIS
Introduction
Market analysis of a particular commodity can be defined as the study of the
attractiveness and dynamics of a special market within a special industry. Market analysis is an
integral part of industry analysis and thus, in turn, also becomes a part of global environmental
analysis. Market analysis of a particular product helps the marketing managers of the
organizations to find out the perfect solutions for marketing of that product in the most efficient
and effective way (Anker 2016). The respective paper is a report which produces a thorough
market analysis of the product “Colgate Toothpaste” in which the marketing communication mix
of the respective product is analyzed. After the thorough analysis, certain strategic
recommendations are also provided to maintain and enhance the marketing communication mix
of the respective product.
Discussion
Colgate toothpaste: Overview
Colgate toothpaste is toothpaste or a dental hygiene product that is manufactured and
marketed by the American multinational personal care company, Colgate. Colgate toothpaste
comes at different flavors and in different countries as well. Colgate toothpaste is the most
utilized personal care products in the countries such as India, China, Sri Lanka, Vietnam and
other Asian countries along with other American and European countries (Colgate.com.2019).
Colgate toothpaste is often recommended by the dentists and personal care advisors to the
patients as it is considered to be effective. Colgate is considered as the most influential dental
product all over the world when it comes to the dental care and personal care. From all over the
world, Colgate has been considered as one of the leading toothpastes that have been famous for