Market Analysis of Sherwin Williams

Added on - 29 Apr 2020

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Running head: MARKET ANALYSISMarket AnalysisName of the OrganizationName of the University:Author’s Note:
2MARKET ANALYSISTable of ContentsIntroduction......................................................................................................................................3Company Background.....................................................................................................................3PESTLE...........................................................................................................................................3Porter’s five forces...........................................................................................................................6Conclusion.......................................................................................................................................8References......................................................................................................................................10
3MARKET ANALYSISIntroductionSherwin Williams is one of the most important names in the world of coating industry. Itis an US based company that mainly focuses its interest on the manufacturing production and thesupply of their products in United States and within the rest if the world (Navarrete, 2016). It isa very well known and universal provider of strong and durable protective and marine coatings.The products provided by this company are extremely durable in nature (Botha, 2014).Company BackgroundSherwin Williams has its manufacturing units located only in the local regions thatare located in and around United States; hence there will be a huge expense that the companywill have to bear in order to bear the entire supply and logistics that will be needed. This isbecause Sherwin Williams has a few of its branches opened in Canada (Hasan, 2016).HenceSherwin Williams must make sure that they adopt, utilize and start implementation all thoseimportant principles within their system that would enable them to increase their sales in theglobal or the international level. Among all the other strategies that they adopt they will have toconsider the fact of extending their services in different countries all across the world (Botha,2014).PESTLEPolitical
4MARKET ANALYSISIn order to increase its sales volume, Sherwin Williams will have to open or set upits new outlets and branches in many different regions outside United States(Navarrete, 2016).As a result of this, it is quite natural that all, the different branches of this company will beexposed to so many different political setups. This is because of the fact that different areas willobviously have many different political setups and different political setups have so manydifferent kinds of rules and regulations. Currently the company has specialty chemical branchesoperating in almost a dozen of countries(Slowinski et al., 2015). There will naturally be manysystematic risks associated with the different kind of political set up. Hence the company willhave to very closely analyze the political factors like that of risk of military invasion, intellectualproperty protection, antitrust laws and several other such things. It will have to be very muchalert and carefully deal with all the different political constraints.EconomicBoth the macro and the micro economic factors can influence the company inmany different ways. There are several other economic factors as well that the company musttake into account like, that of the kind of economy that the country has in which they areoperating, the level of skill of the work force, comparative advantages of the host country(Acquaah et al .,2013). This is because of the fact that as per the contemporary situation and thecurrent market condition of Sherwin Williams, they have only set up the majority amount of theiroutlets in U.S. However in order to increase their sales, they will have to set up many new outletin the different other parts of Europe. As a result of which, they will have to face many new anddifferent kinds of economies when they set up their branches in all the other parts of Europe.
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