Market Attractiveness in Entrepreneurship: A Case Study of SAGAN Smart Glasses

Running Head: ENTREPRENEURIAL SKILLS 1
ENTREPRENEURIAL OPPORTUNITY
STUDENT’S NAME
COURSE
UNIVERSITY
DATE

2
MARKET ATTRACTIVENESS
INTRODUCTION
Our group is going to discuss the concept of market attractiveness in entrepreneurship which is
the basic feature for the success of all the products that are offered by entrepreneurs in the
business world. According to Olavarrieta (2015). Market attractiveness refers to the ability of the
product to influence the purchasing decision from the target consumers from its various aspects
within a given market segment. For a product to be competitive in the market, there are several
aspects that need to be present (Appadu, et al., 2016). The product should have unique features
that can attract the target consumers especially in the situation where there are many similar
products in the market. The product should also satisfy the need of the customers (Sharma, Sraha
and Crick, 2018). This presentation is going to focus on the product by the brand name SAGAN
which is the smart glasses that can automatically adjust the focus on what a person is seeing and
has many unique features that make it more attractive for the consumers in the market.

3
SAGAN
This is the product that we as entrepreneurs would wish to offer in the market. The special
glasses are good for people with eye problems especially those who have blurred vision and
those who can’t be able to read certain fonts. The smart glasses are unique as compared to others
because they automatically adjust the focus on the object or anything a person is looking at or
reading for a clear vision. The screen has got sensors that can determine whether the pupil is
straining to see and adjust accordingly till the person obtains a clear view of the object or
anything he or she is looking at.
Features
Some of the unique features of the smart glass are:
Can be used by both the short sighted and long sighted people due its automatic adjustment
nature
It has a covering that protects the glass from cracking when it fells on the ground accidentally
One year warranty after purchasing
The more expensive it is the more the quality since there are various types of glasses used and
they do vary in strength and quality.