Market Audit and Strategic Objectives for Morrison Company

PRESENTATION

TABLE OF CONTENT
 Introduction
 Market audit
 Strategic objectives
 Conclusion
 References

INTRODUCTION
 Market audit means to check and analyse the environment of the market.
 This will help the Morrison company to know about the changes and
innovations in the market.
 This presentation will evaluate the market audit on the basis of size of the
market, trend data, analysing with competitors, micro and macro forces
affecting the company, feedback of customers and stakeholder analysis of
the cited company.
 Further it will also outline the key strategic marketing objectives for the
marketing plan for the company

MARKET SIZE AND TREND DATA
 Market size tells investors the amount they should invest in the market. If the investor
is completely new in the market is difficult for them to analyze the market size.
 Key trends are as follows-
 Use of digitalization
 Use of effective supply chain
 Artificial intelligence