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Market Audit and Strategic Objectives for Morrison Company

   

Added on  2023-06-18

12 Pages731 Words355 Views
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PRESENTATION
Market Audit and Strategic Objectives for Morrison Company_1

TABLE OF CONTENT
Introduction
Market audit
Strategic objectives
Conclusion
References
Market Audit and Strategic Objectives for Morrison Company_2

INTRODUCTION
Market audit means to check and analyse the environment of the market.
This will help the Morrison company to know about the changes and
innovations in the market.
This presentation will evaluate the market audit on the basis of size of the
market, trend data, analysing with competitors, micro and macro forces
affecting the company, feedback of customers and stakeholder analysis of
the cited company.
Further it will also outline the key strategic marketing objectives for the
marketing plan for the company
Market Audit and Strategic Objectives for Morrison Company_3

MARKET SIZE AND TREND DATA
Market size tells investors the amount they should invest in the market. If the investor
is completely new in the market is difficult for them to analyze the market size.
Key trends are as follows-
Use of digitalization
Use of effective supply chain
Artificial intelligence
Market Audit and Strategic Objectives for Morrison Company_4

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