Market Culture Analysis of Thailand

Running head: MARKET CULTURAL ANALYSIS OF THAILAND
Cultural analysis of Thailand and market entry recommendations
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MARKET CULTURAL ANALYSIS OF THAILAND
Executive summary:
Expansion is the main rule for survival in the corporate industry in the present age, for any of
the business industry providing either products or services; it has become crucial for them to
understand the global market demands and continue to change these services to optimally satisfy
the target market. However, international expansion has various challenges associated with it,
and hence without a thorough market cultural analysis and market entry plan, it can be very
difficult to establish a business overseas.

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MARKET CULTURAL ANALYSIS OF THAILAND
Table of Contents
1. Introduction: 3
2. Market culture analysis of Australia and Thailand: 4
2.1. Hofstede analysis: 4
2.2. Market entry analysis for Tim tam in Thailand: 5
3. Market entry recommendations and conclusion: 6
References: 8