Market Development Strategies
11 Pages2894 Words204 Views
Added on 2021-01-01
Market Development Strategies
Added on 2021-01-01
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Research Form
Research Proposal FormStudent Name: ______________________ Student ID:____________Centre Name: _____________________Tutor: ________________ Date:___________________Unit: ____________________Proposed Title: ______________________________________________Section One: Title, objective, responsibilitiesTitle or working title of the research project (in the form of a question,objective or hypothesis)Title: “A study of the importance of different market development strategies employed by businesses to enter into emergingMarket: A Case study of M&S”.Research objectives (e.g what is the question you want to answer? What doyou want to learn how to do? What do you want to find out?):Research Questions: What are the the importance of different market development strategies employed by M&S to enter into emergingMarket.Research Objectives: To understand the study of different entry mode strategies. To Determine the benefits that are derived by M&S while entering intoemerging markets. To ascertain the influence of emerging markets in the growth anddevelopment of business. Recommend different ways through which Marks & Spencer can easilyenhance performance at global level. Section Two: Reasons for choosing this research projectReasons for choosing the project (e.g links to other subjects you arestudying, personal interest, future plans, knowledge/skills you want to
improve, why the topic is important):Main reasons behind choosing the research project is to analysis theimportance of different strategies that are employed by businesses toenter into emerging markets . It is an effective and large topic thatsupport a researcher to increase knowledge about the different entrymode and its significance for an organisation. Another reason behindselecting this research topic is to analysis importance of differentdevelopment of market strategies for M&S while enter into emergingmarket. Main reason of selecting, M&S organisation for this researchproject is it is a multinational retail company across the globe. Section Three: Literature sources searchedUse of key literature sources to support your research question, objectiveor hypothesis: Different entry mode strategiesAccording to the Michelle Seidel, 2018, Marks & Spencer is a large size company and it conduct itsbusiness operations in many countries. This company wants to expand its business in those countrieswhere it does not exist. For this, there is a need to this firm to use the different kinds of entry modestrategies to enter in the market such as partnership, joint venture, strategic alliance etc.Benefits that are derived by M&S while entering into emerging marketsAccording to the Porter and Mark Kramer, (2018) globalisation is helpful in developing the betterrelationship and conducting business operations in other countries. It can change competitivemarketplace by providing the many benefits for an instance provide goods in minimum cost, target newmarket, enhance market share etc. Influence of emerging markets in the growth and development of businessAccording to the Cheryl Nakata and K. Sivakumar, (2017), emerging market is country that gas somecharacteristics of the developed market but it does not satisfy the standards of developed market.Emerging market is helpful because it drive the development and growth of business in global economy.It develop the positive impact on the growth of business of Marks & Spencer in an effective manner.Different ways through which Marks & Spencer can easily enhance performance at global levelAccording to Jones, 2018In order to enhance the performance, it is necessary forcompany to develop the effective strategies, attracting large number of customers,provide them better quality of product and services and many others. With the
help of this, firm can enhance its customer base and main its business position atmarket place. On the other hand, by considering these all factors. Company canperform its business activities at global level in a better manner.http://www.tradestart.ca/market-entry-strategieshttps://saylordotorg.github.io/text_international-business/s12-03-international-expansion-entry-.htmlhttp://www.msi.org/reports/factors-in-emerging-markets-and-their-impact-on-first-mover-advantages/http://gointernationally.com/portfolio-item/performance-improvement/Section Four: Activities and timescalesActivities to be carried out during the research project(e.g research, development and analysis of ideas,writing, data collection, numerical analysis, tutormeetings, production of final outcome, evaluation,writing the report):How long thiswill take:
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