Assignment on Market entry

Running head: MARKET ENTRY
MARKET ENTRY
Name of Student
Name of the university
Author Note

MARKET ENTRY1
Executive Summary
Market entry refers to carrying out business activities in international countries and it includes
the distribution and delivery method of different goods and services in that international country.
There are different strategies of market entry such as franchise, acquisition, joint venture and
mergers. The company selected for the purpose of this study includes- 5 hour Energy Company
and the product is the healthy energy drink. The main aim of the paper was to discuss about the
different market segment and why the same has been selected, the different modes of entry and
discussing the framework of pricing, promotion and distribution. The paper will therefore discuss
about the market segment, the mode of market entry and selection of one particular mode of
market entry and will also include- the framework of promotion, distribution and pricing.

MARKET ENTRY2
Table of Contents
Introduction..........................................................................................................................3
Discussion............................................................................................................................3
Identification of an international market and justification as to why the market is
attractive......................................................................................................................................3
Markey entry choices mode and selection of a particular mode.....................................5
Framework of pricing, distribution and promotional strategies......................................7
Conclusion.......................................................................................................................8
References............................................................................................................................9

MARKET ENTRY3
Introduction
Market entry refers to a strategy for planned delivery and distribution of good and
services of a company to a new market. In case of export and import of goods and services,
market entry strategy will include creation, establishment and management of foreign entry
contracts. There are different strategies of market entry mode such as direct exporting,
franchising, partnering, joint venture, acquisition and mergers and similar others. Market
segment on the other hand refers to groups of individuals sharing some common characteristics.
The market entry strategy needs to target a particular market segment for introduction of goods
and services for that segment (Andreu, Claver & Quer, 2017). The company selected for the
purpose of this study includes- five hour energy and the product selected for the purpose of this
study includes- healthy energy drink. The aim of the paper is to discuss about the market
segment which will be offered the selected goods and services, carry out market entry into a
particular market and also discuss about the different strategies for pricing, promotion and
distribution.
Discussion
Identification of an international market and justification as to why the market is
attractive
The international market that is selected for the purpose of market entry is the Australian
market (Girdzijauskaite et al., 2019). The company 5 hours energy will be expanding its
operations into the Australian market because the Australian market has good prospects for the
healthy energy drinks offered by the company. The 5 hours Energy Company is engaged in
providing its products in three main categories that includes- regular energy drinks made of