Market Entry Analysis for Frosty Boy: South Africa vs Turkey

Running Head: Market Entry Analysis
MARKET ENTRY ANALYSIS

Market Entry Analysis
Executive Summary
South Africa has chosen between South Africa and Turkey to expand the business of
Frosty Boy because of cultural reasons. There is common official language between South Africa
and Australia as English that makes the communication easier between Australia and South
Africa. Another main reason to choose South Africa is the distance as the distance between
South Africa and Australia is less than the distance between Australia and Turkey. So, the
business processes can be done easily.
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Market Entry Analysis
Table of Contents
1. Company Background.................................................................................................................4
2. Situations analysis.......................................................................................................................4
3. Market analysis............................................................................................................................5
4. Ethical Considerations.................................................................................................................7
5. Recommendations........................................................................................................................7
Reference list...................................................................................................................................9
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Market Entry Analysis
1. Company Background
Company’s target segment
Frosty Boy is an Australia manufacturer as well as distributor of frozen yogurt, beverages
and soft serves which works internationally. Frosty Boy being a company of frozen yogurt, soft
serves and beverages, targets mainly the children and the youths of Australia.
4ps of products
Products
The main products of Frosty Boy are frozen yogurt, soft serves, beverages, toppings,
syrups, granita and many others (Frosty Boy, 2018).
Price
The price of the products is low however these are being delivered with high quality.
Place
Frosty Boy works in 54 countries and the headquarters is in Yatala, Queensland,
Australia. The number of countries for expansion is growing day by day.
Promotion
Several types of promotional strategies are used by the concerned company such as social
media promotion, physical promotion, and departmental promotion. Even, the company is
attempting to expand its business in Turkey or South Africa based on their social media
promotional strategy.
7Ps for Services
Product: The products are determined with handling the larger scale specific volumes of units.
Price: This is about the handling of marketing segments and how the products are produced for a
better development in market.
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