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Market Entry and Cross Cultural Environment - Assignment

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Added on  2020-04-21

Market Entry and Cross Cultural Environment - Assignment

   Added on 2020-04-21

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Running Head: Market entry and cross cultural environmentInternational HRPracticesAnalysis of Danone
Market Entry and Cross Cultural Environment - Assignment_1
Market entry and cross cultural environmentTable of ContentsIntroduction................................................................................................................................2Task 1.........................................................................................................................................3Challenges associated with global market entry....................................................................3International development strategies......................................................................................4Effect of international strategies on functioning of Human Resources..................................5Task 2.........................................................................................................................................6Hofstede’s culture in UK........................................................................................................6Cultural Shock........................................................................................................................8Conclusion and recommendation...............................................................................................9References..................................................................................................................................91
Market Entry and Cross Cultural Environment - Assignment_2
Market entry and cross cultural environmentIntroductionInternational human resources management is to achieve the goals in the global market. It tends to outsource the employees from different regions and countries and making them learn the manner and culture of the native country and providing training in the context of tradition and values of the organisation and creating the environment of unity by developing its own culture (Saleeth, 2010). The challenges are to establish the business at the global level and make a wise market entry. There are various development strategies to commence entry in the international market, though there are certain issues attached with the overseas business but along with issues there are benefits attached as well. These strategies affect the working of human resources as well. The report discusses the challenges that are been faced while making the entry in the international business along with describing the various modes of entry followed by the limitation and benefit of choosing the particular mode. Afterwards the effect of such strategies on HR has been examined. Thereafter the overseas culture has been investigated using the Hofstede’s six dimension theory and culture shock has been discussed followed by the issues and solutions for the defined situation. 2
Market Entry and Cross Cultural Environment - Assignment_3
Market entry and cross cultural environmentTask 1Danone is originated in Barcelona, Spain and it is the multinational corporation that produces food stuffs in Paris. Danone deals in the nutritional activities; they basically focus on the baby care and later on progressed towards the healthcare and supporting the young parents, care takers and professionals in medical field be it a pedia nutritionist or physiotherapist that deals in the field of health care. For around 100 years it dealt in the stream of baby care and then took a step forward towards researching on the topic of breast milk and nutritional level of baby at their early ages. The company consists of a portion of Group Danone that holds the position in 500 Fortune company and studies the health care of human and thereby considered as the successful health food company of the world that concentrates on the dairy, water and medical nutritional product along with the early-life nutrition. In order to gain success and expand the business, awareness should be spread in favour of business thereby enlarging the field to establish the position in the international market (Danone, 2017). To set up business across the domestic border is a challenging activity and the challenges involved in establish international business has been quoted hereby:Challenges associated with global market entry Overseas organisational structureIn order to establish the business in the global market there is a need to design the team and set up the coordination among them. The entrepreneur need to study about the consumer behaviour by performing the full-fledged research so that the business plan could be designedaccordingly and the flaws could be handled. At initiation level it could be made by establishing head office in the origin country and controlling the other outlets from there only. The major decisions come from head office only so that single handed management takes place and conflicts are resolved. The issue that is faced is selection of appropriate organisational structure, failing which might result in adverse effect and closure of the outlet (Kar, 2017). Legal procedures of foreign countries The legal proceedings differ from country to country and this is the major challenge that the companies faces when they groom up to grow in the international market. Every country has 3
Market Entry and Cross Cultural Environment - Assignment_4

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