Market Entry and Strategy Report

Running head: MARKET ENTRY AND STRATEGY REPORT
MARKET ENTRY AND STRATEGY REPORT
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MARKET ENTRY AND STRATEGY REPORT
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Executive summary
The paper tries to estimate the market structure of UK that is effective for the entry of new a new
gaming company that will launch a new gaming console like PlayStation. The analysis has been
studied by using a range of factors that is effective for the study such as performance of
economic indicators, legal factors, customs and political stability.

MARKET ENTRY AND STRATEGY REPORT
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Table of Contents
Introduction......................................................................................................................................5
Discussion........................................................................................................................................5
Political and Regulatory stability.................................................................................................5
Legal systems...............................................................................................................................6
Business Customs and practices..................................................................................................6
Religion and culture.....................................................................................................................6
Economic analysis of the key indicators.....................................................................................7
Conclusion.....................................................................................................................................11
Reference List................................................................................................................................12

MARKET ENTRY AND STRATEGY REPORT
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Introduction
The paper analyzes the business environment of an economy that is effective for a
business to expand its operations and enter into a new market. A gaming company is likely to
lunch a gaming console in the UK market and therefore, it is important to analyze the market of
UK that will be beneficial for the operation of gaming console in UK market (Baccaro, &
Pontusson, 2016). UK has been renowned as one of the most effective places for starting a
business as the business environment has significantly improved with a range of opportunities
for companies from other countries.
Discussion
UK showed the fastest improvement in business opportunities among all other European
countries. The cost of setting up business is significantly low and the entrepreneurial
environment makes it effective for GDP growth. UK serves as the fifth largest economy in terms
of GDP growth and act as a major hub for business development. Moreover, the revenue earned
from the gaming sector has reached a new peak with 18percent increment in gaming revenue
during 2018 as compared to previous year revenue. The gaming industry is expected to reach
over 300 billion dollars by 2025 due efficiency of capital and labor (Lea, 2017). Yet, the
performance of the sector can be affected by several sectors that can have a negative impact on
the growth pattern and effective business ventures. Therefore, it is important to analyze several
factors such as legal system, political stability, business customs and performance of economic
indicators to understand the growth structure.