Market Entry Plan for Myrah Clothing Brand in Miami, USA

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Market Entry Plan
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Market Entry Plan
Table of Contents
Introduction.................................................................................................................................................1
Entry Strategy..............................................................................................................................................1
Marketing and Sales Strategy......................................................................................................................2
Conclusion...................................................................................................................................................3
References...................................................................................................................................................3

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Market Entry Plan
Market Entry Plan
Introduction
In the following report we are going to create and discuss the market entry plan for Myrah an
Australian clothing brand which is into resort fashion clothing and want to enter into new market
i.e. Miami U.S.A.as it is famous for its beaches and people will prefer a brand which specializes
in beachwear category.
Entry Strategy
Mayrah is a fashion resort clothing brand which is holiday and travel collection suitable for
spring or summer(Pike, 2017). As Miami is a place for the launch of this brand so the best season
suited will be starting of March (as soon as the season start) or maybe little earlier with teaser
hoardings to get more brand awareness in the mind of people. The entry in this market should be
with a bang because of the presence of the competitors. The issue with the market entry is the
competitive advantage of already present big apparel players in the market and opportunity is
exponentially growing demand of beach wear in the city. (Pike, 2017)
My strategies for market entry are as follows:
1. Take part in concerts and shows and have models walk the ramp along with a celebrity
model like Kardashian sisters to be the showstopper (Staritz et al, 2017) . The show and
concerts with the walking models will be a very good way to showcase our products.
Having a celebrity showstopper will help build the reach and association with the brand.
(Staritz et al, 2017)
2. The same time they should start a physical store. A store will help the customer try and
buy the products and get a firsthand In-store experience (Staritz et al, 2017)