Market Entry Strategy for 'Grants'

Market Entry
Strategy for
‘Grants’

About the Company
It is an organic toothpaste, it is made of
Xylitol, which is extracted from back
trees and known for preventing cavity.
Moreover it uses natural flavours

Through its competitive strategy
Grants can:
 Generate greater
value for itself
and shareholders
 Increase sales
 Earn superior
margins as
compared to the
existing rivals in
the target market

Competitive Advantage for Grants
Xylitol is used to prevent cavity
Calcium and sodium are used to
keep teeth strong
Natural flavour is created using
mint oil
100% safe for children
Available at low prices