Market Strategies of McDonald's - Report
Added on -2020-07-23
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Market Essentials
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Key roles and responsibilities of marketing function........................................................3P2. Impact of marketing that lead to widen the organisation.................................................5TASK 2............................................................................................................................................6P3. Marketing Mix Strategies to achieve business objectives................................................6TASK 3............................................................................................................................................9P4. Formation of a marketing plan for an organisation. ........................................................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONMarketing involves formation of plans in the company to attain a platform in the marketplace to stand out from its competitors and they need to also follow all the guidelines and laws ofthe government and gain progress and success (Akbarimajd and Simzan, 2014). A good marketplan allows to improve the quality of product as desired by the new trends of the market. Thereare many people required to design the organisation strategies for better performance and itsimprovement. So basically the marketing essentials are needed for uplifting the firm from onelevel to another. This report is basically explaining the market strategies of McDonald's, which isa successful and biggest hamburger and fast food restaurant chain that is flourishing in morethan 100 countries of the world approximately. It was basically established around 1940 as abarbecue chain by two brothers named Richard and Maurice McDonald's. The purpose of thisreport is to analyse the importance of different roles and responsibilities of marketing strategies.The marketing process is very important for expanding their business. Also in this report there isexplanation of the use of marketing mix plans for achieving businesses objectives.TASK 1P1 Key roles and responsibilities of marketing functionMarketing is basically creating opportunities by exchanging values throughcommunication skills. This seems to be a very tricky way to do marketing and providingservices to as much people as possible in the society (Andreea, 2012). Their main target iscustomers and their action is basically required to satisfy customer's need. This is their firstpriority and their second priority is to fulfil objectives of McDonald's and its profitmaximization. Marketings trends is very tricky and it requires creative diligence and largenumber of people are involved in this field. And it proofs to be beneficial for industry as it helpsthe company to satisfy with their expectation from the establishment.Marketing consist of many process like promotional activities in which their job is topromote the positive aspects of particular product by which there is huge selling of product inthe market. USP it is mostly used and successful advertising campaign which is used by thiscompany to achieve their particular objective. Marketing concept is basically used in this firms to analyse the customer's need andmake design accordingly, then implement them to meet requirement of consumer. This type of
management process starts from the basic research and then analyse the society's needs and makeplans and implement all these in action. They develop the good relationship with the clients(Ang and Weaver, 2015). Now a days social media is trending marketing areas with a high boombut still there are people who are connected to each other on local terms. Marketing can engageaudience by targeting different age group people and reach to large audience and In future,according to the upcoming trends, there will be very less people who will read the marketingadvertisements in magazines or newspapers. If there would be any pictures or visuals then thatme attract the customer a little bit. The mobile will hit in future trends and there will be moredemand for the wearable gadgets and big brands that will shift their focus on these small screenssmart gadgets. Roles and responsibilities of McDonald's are as follows:Distribution:- It is a leading process in which the cited company decides to distributeequal product to all parts of the world whether its national or international. The one who needsthe product should get it without any issue and it basically target the particular audience whichare willing to buy any specific type of product and provide them on accurate time. In thisactivity the McDonald's set up the shops and place their product so the people should notstruggle to go long way for their items and it will easily reach them. Behind all these there is agood master plan of the distribution, that is it helps a lot in better quality product and sellingaggregate.Promotion:- It is a key of whole process to attract the customers to the product bycreating a strong foot of the product in market through advertising by various means such as abillboard on the roadside so the people see and create a hint, distribute pamphlet, leaflets, anduse the social media like Facebook,twitter,you tube etc. and 2 minute attractive advertisementon television with catching or easily grasping tag line that attains more attention in the market.Pricing:- Deciding the price of the product is a very challenging task so before settle forthe price its better to do the market research and compare with the other product too. If companykeep the price too high then they might loose customers and if the price is low, then there wouldbe great loss. So there should be a balance between earning the profit and customer both.Selling:- Selling is interconnected to the marketing (Bagloee, Asadi and Mohebbi, 2014).As the number of selling is like record of feedback from the customers. If they find the productto have a logical price and of good quality then customer would increase automatically. But still
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