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Market Essentials Doc - Cadbury

   

Added on  2020-10-05

17 Pages5904 Words284 Views
Business DevelopmentLeadership Management
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MARKET ESSENTIALS1
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Table of ContentsINTRODUCTION..............................................................................................................................3TASK 1.............................................................................................................................................3Role of marketing.....................................................................................................................3Interrelation of the marketing with other functional units...........................................................4Key roles and responsibilities of the marketing function of Cadbury.........................................5Marketing roles and responsibilities related to the organizational context of Cadbury .............7TASK 2.............................................................................................................................................8Comparison of the ways by which Cadbury use elements of the marketing mix (7Ps) to achieve their overall business objectives .................................................................................8The difference of the marketing mix of Cadbury with other company as an example...............8TASK 3...........................................................................................................................................10Developing a basic marketing plan for Cadbury ...................................................................10Evaluation of the basic marketing plan of Cadbury.................................................................12CONCLUSION...............................................................................................................................14Reference list.................................................................................................................................152
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INTRODUCTIONIn the recent business market, the marketing section is becoming more focused on the consumerwhile making the marketing experience more personal. Being a consumer marketing managerteam leader it is important to manage the team with successful implementation of a differentmarket campaign by offering value to the customer so as to capture value in return (Piercy,2014). Managing the customer relationship by creating customer value results in an effectivemarket strategy can leads to the rise in the market operation of a company. In this case, Cadburyis taken into consideration in order to proceed with the task. In this report, key roles andresponsibilities of the marketing function of Cadbury are described while illustrating eachresponsibility and roles of the total marketing department into a wider organisational context.Elements of the marketing mix are also well explained which are related to the overall businessobjectives as stated by Cadbury. A basic marketing plan is also developed at the end of thereport with proper evaluation and justification to offers a clear and vivid idea related tomarketing. At last, the conclusion is presented to offer a brief summarization of the overallreport.TASK 1Role of marketingThe marketing function is defined as a role of the business organisation that helps to identify thepotential source to offer the product successfully in the market with the help of a propermarketing mix (Piercy, 2014). These functions are common in Cadbury also. It includes productplan, market research, development process, sales, promotion, and customer service and so on.Baker (2016) stated that the marketing functions include various and different responsibilities ofthe business organisation which were mainly responsible for the growth of the organisation.Marketing functions consist of several market strategies with strategic management department.Marketing also includes market research, product development, distribution system, humanresource allocation, sales support system and so on. In this context, it is clear that marketingfunction offers different roles and responsibilities to promote the sale that can offer growth of thebusiness organisation. The biggest role of the marketing department is to maintain the marketingmix while choosing an effective and efficient marketing mix (Oplatka and Gurion, 2017).3
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Figure 1: Functions of marketing(Source: Laforet, 2015)Banerjee (2017) opined that the marketing department comes up with the ideas regarding theadvertisements which help to inform the potential customers about the description and benefitsof the products. Once the customer learns about the product of the company, the main job of themarketing department is to ensure that the business firm should receive a repetitive businessfrom the customers which can help to solidify the brand image. Cacciolatti and Lee (2016)mentioned that the marketing functions offer a crucial role in the business firm and there is aclose link between the marketing function with another organisation element. Shipping andpackaging also fall under the department of marketing. The packaging of the product needs to beset by the marketing team with a proper research and development which can help the customersto tell about the inside product. Packaging and shipping help to reinforce the brand image ofCadbury's products so that the customers can remember to choose the particular brand namewhich helps to offer repeat business thus increasing the rate of sales that help to rise in theoverall profit of the organisation.Interrelation of the marketing with other functional unitsThe interrelationship between the marketing functions and other organisational function can bestated as the part of the business organisation where other functional units and departments areconnected internally with each other. Cornelissen, J. and Cornelissen, J.P. (2017) opined thatinter-relationship can be explained as the main marketing function that is needed in order to back4
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