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Roles and responsibilities of marketing functions

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Added on  2020-06-04

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MARKET ESSENTIALS INTRODUCTION 1 TASK 11 P1 Roles and responsibilities of marketing functions 1 P2 Role and responsibility of marketing in organisational context Not4 TASK 25 P3 Comparison of marketing mix with different organisation 5 TASK 37 P4 Produce and evaluate a basic marketing plan of Mc Donald’s:7 CONCLUSION 12 REFERENCES 13 INTRODUCTION Marketing is related to efforts made by organisation for creating, retaining and then satisfying their customers. McDonald's also plays an important role

Roles and responsibilities of marketing functions

   Added on 2020-06-04

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MARKET ESSENTIALS
Roles and responsibilities of marketing functions_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibilities of marketing functions.................................................................1P2 Role and responsibility of marketing in organisational context............................................4TASK 2............................................................................................................................................5P3 Comparison of marketing mix with different organisation....................................................5TASK 3............................................................................................................................................7P4 Produce and evaluate a basic marketing plan of Mc Donald’s:.............................................7CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
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INTRODUCTIONMarketing is related to efforts made by organisation for creating, retaining and thensatisfying their customers. It considers promotion and sales of products as well as services thatinclude market research and advertisement of products. This is a process consisting ofadvertising, sale and delivering the products and services to their customers. Following report isrelated to McDonald's marketing essentials (Pai, 2010). It is an American fast food andhamburger restaurant chain which was first established in the year 1940. This is a globalorganisation that was established in America and then expanded business in all over the world. Ithas employed more than approximately 375,000 people from all over the world. McDonald’s isin approximately 120 countries across the globe with having around 36,899 restaurants.Organisation is following divisional structure in organisation where each division is handling itsspecific and particular operational areas. This report consists of all the marketing concepts along with its roles and responsibilitiesin context of McDonald’s. Different organisational functional areas and the way they areinterrelated with marketing functions are covered in this report. Pricing and comparison ofmarketing mix of different organisations are also discussed here. Further, basic marketing plan ismade to achieve objectives of chosen organisation. Moreover, 7Ps of marketing mix aredescribed for the growth and development of McDonald’s (Papasolomou and Melanthiou, 2012).TASK 1P1 Roles and responsibilities of marketing functionsThere are many marketing functions in an organisation and all are managed in such a waythat they can achieve maximum profits and organisational goals of an entity. This is a role thatprovides help to a company in identifying successful products for market and then advertising aswell as distributing them to consumers. McDonald's also has its 7 marketing functions. Theseconsist of marketing research, making a marketing plan, advertising as well as promoting theirproducts and services. Following are these marketing functions of McDonald's food restaurantchain:1
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