Analysis of Market Gaps in Australia Housing Markets
Added on 2023-06-12
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Running head: ANALYSIS OF MARKET GAPS IN AUSTRALIA HOUSING MARKETS 1
Analysis of Market Gaps in Australia
Name of Student
Name of Institution
Analysis of Market Gaps in Australia
Analysis of Market Gaps in Australia
Name of Student
Name of Institution
Analysis of Market Gaps in Australia
ANALYSIS OF MARKET GAPS IN AUSTRALIA 2
Unmet customers need, or a group of potential customers is what defines a
market gap or opportunities. Tiny houses is an Australian company that offers
small homes for the people who desire to live with simplicity and economical kind
of life considering their low income. The company can derive different
opportunities in Australia to strengthen and enhance the company’s growth. The
following is a critical analysis in Australia about house provision opportunities.
The company’s marketing niche should be influenced by such factors as the
customer's income level, their preferences and the age group. In Australia,
relevant studies as noted by Martin and Troy (2017) shows that most of the people
living in the urban centres are complaining because of high rates of rent. In
Sydney, for example, most of the people earn an average income. Due to this
factor, most of them can only afford average rent. The study continues to shows
that the problem of unaffordable rent is too deep and widely spread in Melbourne
and Brisbane. The study also claims that there are few housing units in those
capitals (Martin and Troy, 2017). The tiny house company can use these gaps to
their advantage and build more homes in these towns and charge affordable rates.
The company should also consider building spacious houses which even a single
parent living with their children can occupy and still afford to pay the rent.
Tamara, a single parent from Sydney, narrates her struggle in paying rent
considering her low income of 50000$ where she spends almost half of it in paying
rent. This is despite the fact that her house is the cheapest in the area where she
resides (Taylor, 2017). This research connotes various opportunities for any
company that can build many spacious and affordable. To this extent, therefore,
Tiny house company have been favoured by the underlying factors.
Unmet customers need, or a group of potential customers is what defines a
market gap or opportunities. Tiny houses is an Australian company that offers
small homes for the people who desire to live with simplicity and economical kind
of life considering their low income. The company can derive different
opportunities in Australia to strengthen and enhance the company’s growth. The
following is a critical analysis in Australia about house provision opportunities.
The company’s marketing niche should be influenced by such factors as the
customer's income level, their preferences and the age group. In Australia,
relevant studies as noted by Martin and Troy (2017) shows that most of the people
living in the urban centres are complaining because of high rates of rent. In
Sydney, for example, most of the people earn an average income. Due to this
factor, most of them can only afford average rent. The study continues to shows
that the problem of unaffordable rent is too deep and widely spread in Melbourne
and Brisbane. The study also claims that there are few housing units in those
capitals (Martin and Troy, 2017). The tiny house company can use these gaps to
their advantage and build more homes in these towns and charge affordable rates.
The company should also consider building spacious houses which even a single
parent living with their children can occupy and still afford to pay the rent.
Tamara, a single parent from Sydney, narrates her struggle in paying rent
considering her low income of 50000$ where she spends almost half of it in paying
rent. This is despite the fact that her house is the cheapest in the area where she
resides (Taylor, 2017). This research connotes various opportunities for any
company that can build many spacious and affordable. To this extent, therefore,
Tiny house company have been favoured by the underlying factors.
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