Market Mix Strategy Report 2022

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Executive Summary
The report is a market mix strategy of bringing into use of Bajaj electric auto-rickshaw
and fuel auto-rickshaw and bike under 150 cc of Bajaj automobiles India with Ola cab service in
Australia. The report discusses the marketing strategy aligned with the 4 P’s of the marketing
mix strategy.

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Table of Content
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Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Product.........................................................................................................................................3
Price.............................................................................................................................................4
Place.............................................................................................................................................4
Promotion....................................................................................................................................4
Conclusion.......................................................................................................................................5
References........................................................................................................................................5